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Exhibitions & Events Market in Europe - Industry Outlook & Forecast 2020-2025

  • ID: 5141757
  • Report
  • September 2020
  • Region: Europe
  • 264 pages
  • Arizton
UP TO OFF
until Aug 15th 2021

FEATURED COMPANIES

  • Apex
  • Demage
  • Hyve Group
  • Messe Berlin Group
  • NürnbergMesse
  • Smart Eventi
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Europe Exhibition Market Report

The Europe exhibition market size is expected to grow at a CAGR of over 3% during the period 2019-2025.

The European exhibition market size is expected to reach revenues of $18 billion by 2025, growing at a CAGR of over 3% during the forecast period. The Europe exhibition market is likely to experience significant modifications with the use of big data analytics. It enables exhibitors in the region to make planned marketing programs, digital campaigns, and effective strategies that will drive market growth. Companies are using big data to provide valuable business intelligence to stay in line with the competition. Furthermore, the data gathered bits of help in better logistics planning, increases sponsorship opportunities, boosts events participation, and improves revenues, and helps increase the attendance rate at exhibitions. Moreover, the data can help crunch numbers for CRM, marketing, e-mail marketing, sales, and event management. The increasing presence of big data analytics is expected to boost the market during the forecast period.

The outbreak of COVID-19 has impacted the exhibition industry heavily by creating a huge domino effect. Companies that are involved in staging exhibitions and those that exhibit or source on trade fairs are already suffering immensely under the current wave of postponements and cancellations. In Europe, the sale generated by exhibiting companies accounts for $4.04 billion per quarter. The losses in Europe are expected to be relatively higher than APAC, with the exhibition industry in the region being the global leader in terms of quality, turnover, and venue capacity.

The following factors are likely to contribute to the growth of the Europe exhibition market during the forecast period:
  • Redesign of Exhibition Models
  • Growth in the Use of Big Data Technology
  • Increased Focus on Insurance & Security
  • Integration of Trade Shows and Digital Technology
The study considers the present scenario of the Europe exhibition market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Europe Exhibition Market Share & Segmentation

The Europe exhibition market research report includes a detailed segmentation by exhibition type, revenue stream, industry type, and geography. The B2B segment is the largest revenue contributor to the Europe Exhibition market. The segment is growing as B2B exhibitions have emerged as a powerful marketing-tool, information, and sales platforms. They offer presentation instruments for special market segments and initiate profits for exhibitors, visitors, organizers, service providers, and the local economy. It is also growing because several companies prefer this mode to promote their products. Further, low interest in traditional mass media increased consumer awareness, the need for personalization and customization, and the development of new technology-related media are driving the demand for B2B services in Europe.

Per capita, disposable income and consumer confidence levels are the key drivers for the increase in the B2C events and exhibitions market. Europe is a mature market, and it has been historically driven by firm domestic demand. The market, however, reached its stagnation stage. Also, the damage caused by coronavirus may be extremely high as several high-profile and international events have been canceled.

The exhibitor fees segment was the highest revenue contributor in 2019. Space charges matter a lot, and the current trends demonstrate these charges are in the upward direction. Vendors are constantly looking out to portray their products and services in exhibitions.

Sponsorship fees are emerging as one of the tools to showcase expertise, products, and solutions to a highly relevant audience, which is more targeted at a lower cost. Sponsors are adding value to exhibitions by offering free Wi-Fi to users, thereby attracting more audiences. New formats of tradeshows help to develop a sense of camaraderie and a robust community bond that results in an increased level of interaction and a new breed of ideas and thinking in the European market. Such developments will boost revenues in the European market over the next few years.

Consumer technologies specifically offer major business opportunists in the tradeshow market, thereby constituting a major revenue chunk. This sector provides exciting opportunities for innovation on the show floor. From non-traditional booths that allow customers to make the product live and use the data to better target consumers, these shows witness the latest technology due to the diversity and flexibility of products and solutions exhibited. Consumer product retailers are increasingly using mobile devices to engage with customers in exhibitions. They can use mobile tools to receive payments, check inventory, and perform other related purchases. The use of data analytics to target consumers and the demand for diverse and flexible products and solutions are some of the factors contributing to market growth. Moreover, technological transformations across Western Europe are likely to boost demand and generate lucrative business opportunities for vendors. Advances in retail disruption, restructuring, and innovative technologies will transform the consumer retail segment during the forecast period.

Segmentation by Exhibition Type
  • B2B
  • B2C
  • Mixed/Hybrid
Segmentation by Revenue Stream
  • Exhibitor Fees
  • Sponsorship Fees
  • Entrance Fees
  • Services
Segmentation by Industry Type
  • Consumer Goods & Retail Sector
  • Hospitality Sector
  • AFF & Energy Sector
  • Automotive & Transportation Sector
  • Industrial Sector
  • Entertainment Sector
  • Others
INSIGHTS BY GEOGRAPHY

Europe was the largest industry in the global exhibition market in 2019. Foreign companies see Germany as a presentation platform owing to the glamorous reputation of its exhibitions. Trade fairs are the most important instrument in B2B communications. They are one of the main reasons for event businesses to be one of the leading service sectors in Germany. The exhibition sector in Germany is a major global player and is the world’s number one location for global tradeshows as it provides plenty of space for exhibitors. Germany headquarters five of the world’s ten leading trade fair companies.

Segmentation by Geography
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Turkey
  • Russia
  • Sweden
  • Netherlands
INSIGHTS BY VENDORS

The European exhibition industry is projected to observe growing business consolidation due to the stable competitive climate. Product differentiation plays a vital role in surviving an extremely competitive environment. The key market players need to build high functionalities and continue to update their product portfolio to keep up with new technical advances, failing which they could lose market importance. Sellers are continually revising their tactics in accordance with the changing environment. The rapid competitive development and the advent of new players could adversely affect the competition among the vendors.

Prominent Vendors
  • Informa
  • RELX Group
  • Fiera Milano
  • GL Events
  • Koelnmesse
  • The MCH Group
  • Messe Düsseldorf
  • Messe Frankfurt
  • Messe Munchen
Other Prominent Vendors
  • Apex
  • Beijing Eagle International Exhibition
  • Clarion Events
  • Comexposium
  • Cvent
  • Demage
  • Deutsche Messe
  • cultura Eventos
  • Event Barcelona
  • Hyve Group
  • Mems International
  • Messe Berlin Group
  • Mex Events
  • NürnbergMesse
  • M&M Protocol
  • Paris Prelude
  • SKYLINE EVENTS
  • Smart Eventi
  • SeproEvents
  • Target Motivation
  • Tarsus Group
  • Viparis
KEY QUESTIONS ANSWERED

1. What is the market size of the Exhibition Market in Europe?
2. What are the factors impacting the growth of the global exhibition industry?
3. What is the growth rate of the European Exhibition Market?
4. Who are the leading companies operating in the Exhibition landscape, and what are their market shares?
5. What is the impact of COVID-19 on the market?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Apex
  • Demage
  • Hyve Group
  • Messe Berlin Group
  • NürnbergMesse
  • Smart Eventi
  • MORE
1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of The Study
4.3.1 Market Segmentation by Exhibition Type
4.3.2 Market Segmentation by Industry Type
4.3.3 Market Segmentation by Revenue Stream Type
4.3.4 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview

8 Impact Of Covid-19
8.1 Overview
8.2 Impact On Global Trade
8.3 Impact On Global Supply Chain
8.4 Disruptions In Supply Chain
8.5 Impact On Exhibitions & Events Market

9 Market Opportunities & Trends
9.1 Redesign Of Exhibition Models
9.2 Growing Use Of Big Data
9.3 Increased Focus On Insurance & Security

10 Market Growth Enablers
10.1 Budget Allocation For Brand Experiences
10.2 Sustained Popularity In Elusive Industry Sectors
10.3 Integration Of Trade Shows And Digital Technology
10.4 Increased Number Of Venues With Expanding Capacity

11 Market Restraints
11.1 Exhibitor Advocacy
11.2 Risks Related To Economy, Operation, And Compliance
11.3 Infrastructural Issues
11.4 Political Turbulence

12 Market Landscape
12.1 Market Overview
12.2 Market Size & Forecast – Revenue & Net Space Rented
12.3 Impact Of Covid-19 On Exhibitions & Events Market In Europe
12.4 Market By Exhibition Type
12.4.1 Market Size & Forecast – Revenue
12.5 Market By Revenue Stream
12.5.1 Market Size & Forecast – Revenue
12.6 Market By Industry Type
12.6.1 Market Size & Forecast – Revenue
12.6.2 Market Size & Forecast – Net Space Rented
12.7 Market By Major Countries
12.7.1 Market Size & Forecast – Revenue
12.7.2 Market Size & Forecast – Net Space Rented
12.8 Five Forces Analysis
12.8.1 Threat Of New Entrants
12.8.2 Bargaining Power of Suppliers
12.8.3 Bargaining Power of Buyers
12.8.4 Threat of Substitutes
12.8.5 Competitive Rivalry

13 Exhibition Type
13.1 Market Snapshot & Growth Engine – Revenue
13.2 B2B
13.2.1 Market Size & Forecast
13.2.2 Market Size & Forecast by Country
13.3 B2C
13.3.1 Market Size & Forecast
13.3.2 Market Size & Forecast by Country
13.4 Mixed
13.4.1 Market Size & Forecast
13.4.2 Market Size & Forecast by Country

14 Revenue Stream
14.1 Market Snapshot & Growth Engine – Revenue
14.2 Exhibitor Fees
14.2.1 Market Size & Forecast
14.2.2 Market Size & Forecast By Country
14.3 Sponsorship Fees
14.3.1 Market Size & Forecast
14.3.2 Market Size & Forecast By Country
14.4 Entrance Fees
14.4.1 Market Size & Forecast
14.4.2 Market Size & Forecast By Country
14.5 Services
14.5.1 Market Size & Forecast
14.5.2 Market Size & Forecast by Country

15 Industry Type
15.1 Market Snapshot & Growth Engine – Revenue
15.2 Market Snapshot & Growth Engine – Net Space Rented
15.3 Consumer Goods & Retail Sector
15.3.1 Market Size & Forecast
15.3.2 Market Size & Forecast – Revenue
15.3.3 Market Size & Forecast – Net Space Rented
15.4 Hospitality Sector
15.4.1 Market Size & Forecast
15.4.2 Market Size & Forecast – Revenue
15.4.3 Market Size & Forecast – Net Space Rented
15.5 AFF & Energy Sector
15.5.1 Market Size & Forecast
15.5.2 Market Size & Forecast – Revenue
15.5.3 Market Size & Forecast – Net Space Rented
15.6 Automotive & Transportation Sector
15.6.1 Market Size & Forecast
15.6.2 Market Size & Forecast – Revenue
15.6.3 Market Size & Forecast – Net Space Rented
15.7 Industrial Sector
15.7.1 Market Size & Forecast
15.7.2 Market Size & Forecast – Revenue
15.7.3 Market Size & Forecast – Net Space Rented
15.8 Entertainment
15.8.1 Market Size & Forecast
15.8.2 Market Size & Forecast – Revenue
15.8.3 Market Size & Forecast – Net Space Rented
15.9 Other Sectors
15.9.1 Market Size & Forecast
15.9.2 Market Size & Forecast – Revenue
15.9.3 Market Size & Forecast – Net Space Rented

16 Key Countries
16.1 Market Snapshot & Growth Engine – Revenue
16.2 Market Snapshot And Growth Engine – Net Space Rented

17 Germany
17.1 Market Size & Forecast – Revenue & Net Space Rented
17.2 Exhibition Type
17.2.1 Market Size & Forecast – Revenue
17.3 Revenue Stream
17.3.1 Market Size & Forecast – Revenue
17.4 Industry Type
17.4.1 Market Size & Forecast – Revenue
17.4.2 Market Size & Forecast – Net Space Rented

18 UK
18.1 Market Size & Forecast – Revenue & Net Space Rented
18.2 Exhibition Type
18.2.1 Market Size & Forecast – Revenue
18.3 Revenue Stream
18.3.1 Market Size & Forecast – Revenue
18.4 Industry Type
18.4.1 Market Size & Forecast – Revenue
18.4.2 Market Size & Forecast – Net Space Rented

19 France
19.1 Market Size & Forecast – Revenue & Net Space Rented
19.2 Exhibition Type
19.2.1 Market Size & Forecast – Revenue
19.3 Revenue Stream
19.3.1 Market Size & Forecast – Revenue
19.4 Industry Type
19.4.1 Market Size & Forecast – Revenue
19.4.2 Market Size & Forecast – Net Space Rented

20 Turkey
20.1 Market Size & Forecast – Revenue & Net Space Rent
20.2 Exhibition Type
20.2.1 Market Size & Forecast – Revenue
20.3 Revenue Stream
20.3.1 Market Size & Forecast – Revenue
20.4 Industry Type
20.4.1 Market Size & Forecast – Revenue
20.4.2 Market Size & Forecast – Net Space Rented

21 Italy
21.1 Market Size & Forecast – Revenue & Net Space Rented
21.2 Exhibition Type
21.2.1 Market Size & Forecast – Revenue
21.3 Revenue Stream
21.3.1 Market Size & Forecast – Revenue
21.4 Industry Type
21.4.1 Market Size & Forecast – Revenue
21.4.2 Market Size & Forecast – Net Space Rented

22 Spain
22.1 Market Size & Forecast – Revenue & Net Space Rented
22.2 Exhibition Type
22.2.1 Market Size & Forecast – Revenue
22.3 Revenue Stream
22.3.1 Market Size & Forecast – Revenue
22.4 Industry Type
22.4.1 Market Size & Forecast – Revenue
22.4.2 Market Size & Forecast – Net Space Rented

23 Russia
23.1 Market Size & Forecast – Revenue & Net Space Rented
23.2 Exhibition Type
23.2.1 Market Size & Forecast – Revenue
23.3 Revenue Stream
23.3.1 Market Size & Forecast – Revenue
23.4 Industry Type
23.4.1 Market Size & Forecast – Revenue
23.4.2 Market Size & Forecast – Net Space Rented

24 Sweden
24.1 Market Size & Forecast – Revenue & Net Space Rented
24.2 Exhibition Type
24.2.1 Market Size & Forecast – Revenue
24.3 Revenue Stream
24.3.1 Market Size & Forecast – Revenue
24.4 Industry Type
24.4.1 Market Size & Forecast – Revenue
24.4.2 Market Size & Forecast – Net Space Rented

25 Netherlands
25.1 Market Size & Forecast – Revenue & Net Space Rented
25.2 Exhibition Type
25.2.1 Market Size & Forecast – Revenue
25.3 Revenue Stream
25.3.1 Market Size & Forecast – Revenue
25.4 Industry Type
25.4.1 Market Size & Forecast – Revenue
25.4.2 Market Size & Forecast – Net Space Rented

26 Competitive Landscape
26.1 Competition Overview

27 Key Company Profiles
27.1 Informa
27.1.1 Business Overview
27.1.2 Key Strategies
27.1.3 Key Strengths
27.1.4 Key Opportunities
27.2 Relx Group
27.2.1 Business Overview
27.2.2 Key Strategies
27.2.3 Key Strengths
27.2.4 Key Opportunities
27.3 Fiera Milano
27.3.1 Business Overview
27.3.2 Key Strategies
27.3.3 Key Strengths
27.3.4 Key Opportunities
27.4 GL Events
27.4.1 Business Overview
27.4.2 Key Strategies
27.4.3 Key Strengths
27.4.4 Key Opportunities
27.5 Koelnmesse
27.5.1 Business Overview
27.5.2 Key Strategies
27.5.3 Key Strengths
27.5.4 Key Opportunities
27.6 MCH Group
27.6.1 Business Overview
27.6.2 Key Strategies
27.6.3 Key Strengths
27.6.4 Key Opportunities
27.7 Messe Düsseldorf
27.7.1 Business Overview
27.7.2 Key Strategy
27.7.3 Key Strengths
27.7.4 Key Opportunities
27.8 Messe Frankfurt
27.8.1 Business Overview
27.8.2 Key Strategies
27.8.3 Key Strengths
27.8.4 Key Opportunities
27.9 Messe Munchen
27.9.1 Business Overview
27.9.2 Key Strategies
27.9.3 Key Strengths
27.9.4 Key Opportunities

28 Other Prominent Vendors
28.1 Apex
28.1.1 Business Overview
28.1.2 Key Strategy
28.1.3 Key Strength
28.2 Beijing Eagle International Exhibition
28.2.1 Business Overview
28.2.2 Key Strategies
28.2.3 Key Strengths
28.3 Clarion Events
28.3.1 Business Overview
28.3.2 Key Strategy
28.3.3 Key Strengths
28.4 Comexposium
28.4.1 Business Overview
28.4.2 Key Strategies
28.4.3 Key Strengths
28.5 CVENT
28.5.1 Business Overview
28.5.2 Key Strategy
28.5.3 Key Strengths
28.6 Demage
28.6.1 Business Overview
28.6.2 Key Strategies
28.6.3 Key Strengths
28.7 Deutsche Messe
28.7.1 Business Overview
28.7.2 Key Strategy
28.7.3 Key Strengths
28.8 ES.Cultura Eventos
28.8.1 Business Overview
28.8.2 Key Strategy
28.8.3 Key Strengths
28.9 Event Barcellona
28.9.1 Business Overview
28.9.2 Key Strategy
28.9.3 Key Strength
28.10 Hyve Group
28.10.1 Business Overview
28.10.2 Key Strategies
28.10.3 Key Strengths
28.11 Mems International
28.11.1 Business Overview
28.11.2 Key Strategy
28.11.3 Key Strength
28.12 Messe Berlin Group
28.12.1 Business Overview
28.12.2 Key Strategy
28.12.3 Key Strengths
28.13 MEX Events
28.13.1 Business Overview
28.13.2 Key Strategy
28.13.3 Key Strength
28.14 Nürnbergmesse
28.14.1 Business Overview
28.14.2 Key Strategy
28.14.3 Key Strengths
28.15 M&M Protocol
28.15.1 Business Overview
28.15.2 Key Strategy
28.15.3 Key Strengths
28.16 Prelude Events
28.16.1 Business Overview
28.16.2 Key Strategy
28.16.3 Key Strength
28.17 Skyline Events
28.17.1 Business Overview
28.17.2 Key Strategy
28.17.3 Key Strength
28.18 Smart Eventi
28.18.1 Business Overview
28.18.2 Key Strategy
28.18.3 Key Strength
28.19 SeproEvents
28.19.1 Business Overview
28.19.2 Key Strategy
28.19.3 Key Strengths
28.20 Target Motivation
28.20.1 Business Overview
28.20.2 Key Strategy
28.20.3 Key Strengths
28.21 Tarsus Group
28.21.1 Business Overview
28.21.2 Key Strategies
28.21.3 Key Strengths
28.22 Viparis
28.22.1 Business Overview
28.22.2 Key Strategies
28.22.3 Key Strength

29 Report Summary
29.1 Key Takeaways
29.2 Strategic Recommendations

30 Quantitative Summary
30.1 EUROPE
30.1.1 Exhibition Type
30.1.2 Revenue Stream
30.1.3 Industry Type – Revenue
30.1.4 Industry Type – Net Space Rented
30.1.5 Country – Revenue
30.1.6 Country – Net Space Rented
30.2 Germany
30.2.1 Exhibition Type
30.2.2 Revenue Stream
30.2.3 Industry Type – Revenue
30.2.4 Industry Type – Net Space Rented
30.3 UK
30.3.1 Exhibition Type
30.3.2 Revenue Stream
30.3.3 Industry Type – Revenue
30.3.4 Industry Type – Net Space Rented
30.4 France
30.4.1 Exhibition Type
30.4.2 Revenue Stream
30.4.3 Industry Type – Revenue
30.4.4 Industry Type – Net Space Rented
30.5 Turkey
30.5.1 Exhibition Type
30.5.2 Revenue Stream
30.5.3 Industry Type – Revenue
30.5.4 Industry Type – Net Space Rented
30.6 Italy
30.6.1 Exhibition Type
30.6.2 Revenue Stream
30.6.3 Industry Type – Revenue
30.6.4 Industry Type – Net Space Rented
30.7 Spain
30.7.1 Exhibition Type
30.7.2 Revenue Stream
30.7.3 Industry Type – Revenue
30.7.4 Industry Type – Net Space Rented
30.8 Russia
30.8.1 Exhibition Type
30.8.2 Revenue Stream
30.8.3 Industry Type – Revenue
30.8.4 Industry Type – Net Space Rented
30.9 Sweden
30.9.1 Exhibition Type
30.9.2 Revenue Stream
30.9.3 Industry Type – Revenue
30.9.4 Industry Type – Net Space Rented
30.10 Netherlands
30.10.1 Exhibition Type
30.10.2 Revenue Stream
30.10.3 Industry Type – Revenue
30.10.4 Industry Type – Net Space Rented
30.11 Rest Of Europe
30.11.1 Exhibition Type
30.11.2 Revenue Stream
30.11.3 Industry Type – Revenue
30.11.4 Industry Type – Net Space Rented

31 Appendix
31.1 Abbreviations
Note: Product cover images may vary from those shown
  • Informa
  • RELX Group
  • Fiera Milano
  • GL Events
  • Koelnmesse
  • The MCH Group
  • Messe Düsseldorf
  • Messe Frankfurt
  • Messe Munchen
  • Apex
  • Beijing Eagle International Exhibition
  • Clarion Events
  • Comexposium
  • Cvent
  • Demage
  • Deutsche Messe
  • cultura Eventos
  • Event Barcelona
  • Hyve Group
  • Mems International
  • Messe Berlin Group
  • Mex Events
  • NürnbergMesse
  • M&M Protocol
  • Paris Prelude
  • SKYLINE EVENTS
  • Smart Eventi
  • SeproEvents
  • Target Motivation
  • Tarsus Group
  • Viparis
Note: Product cover images may vary from those shown

Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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