India Pet Food Market, By Region, Competition, Forecast & Opportunities, 2021-2031F

The India Pet Food Market was valued at USD 0.97 Billion in 2025, and is expected to reach USD 2.29 Billion by 2031, rising at a CAGR of 15.37%. The market is witnessing robust expansion, driven by rising pet ownership, urban lifestyle shifts, and increasing disposable incomes. Urban families are embracing pets as part of their household, prompting greater demand for premium, specialized, and nutritionally balanced pet food.

This growth is further supported by heightened awareness around animal health, a decline in stray populations due to welfare programs, and the increasing adoption of pets. With consumers becoming more health-conscious on behalf of their pets, the demand for organic and natural pet food options is rising, offering new opportunities for niche and premium brands. The growth of e-commerce platforms and the presence of domestic and international players are also contributing to increased product availability and market penetration across Indian cities and towns.

Key Market Drivers

Increasing Pet Ownership

The rapid rise in pet adoption across India, especially in urban centers, is a major driver of pet food market growth. With lifestyle changes, emotional companionship, and mental health benefits gaining importance, more families are bringing pets into their homes. Urban nuclear families and working professionals are particularly contributing to this surge.

Dogs and cats dominate pet preferences, but there is a growing interest in birds, fish, and small mammals as well. According to Dogster, 63% of Indian pet owners have dogs, 42% have cats, and 11% own four or more pets. This diversification of pet types has led to increased demand for a broader range of pet food products, boosting market value and volume. The growing trend of treating pets as family members has also led to higher spending on quality food and tailored nutrition, setting the stage for sustained industry growth.

Key Market Challenges

Regulatory and Quality Control Issues

The Indian pet food industry continues to face challenges related to the absence of comprehensive regulations and quality standards. Unlike markets in the West, India lacks a robust regulatory framework overseeing pet food production, labeling, and ingredient transparency. This regulatory void can lead to inconsistency in product quality and poses risks related to the use of substandard ingredients. Consumers often encounter unclear or incomplete labeling, making it difficult to assess nutritional adequacy or safety. Furthermore, the availability of counterfeit or poorly manufactured products in the market undermines consumer trust and may compromise pet health. The need for standardized guidelines and stronger enforcement is critical to building a more reliable and transparent pet food ecosystem in India.

Key Market Trends

Rise in Demand for Natural and Organic Products

A growing preference for natural and organic pet food is becoming a defining trend in the Indian market. Influenced by broader health and wellness movements, pet owners are increasingly opting for products free from artificial preservatives, colors, and fillers. Natural pet food offerings - rich in high-quality proteins, vegetables, and whole grains - are perceived as healthier alternatives. Organic pet food, made with ingredients cultivated without synthetic fertilizers or pesticides, is also gaining traction. Brands are launching new lines focused on holistic pet nutrition and environmental sustainability, catering to a rising demographic of health-conscious and eco-aware consumers. These developments are reshaping the product landscape, with an emphasis on transparency, ethical sourcing, and clean labeling.

Key Market Players

• Mars International India Private Limited
• Nestlé India Limited
• Himalaya Drug Company Private Limited
• Drools Pet Food Private Ltd
• Venky's (India) Limited
• Goa Medicos Private Limited (Farmina)
• AOV Agro Foods Pvt. Ltd
• Bharat International Pet Foods Private Limited
• Orange Pet Nutrition Private Limited
• Hausberg Private Limited (Canine India)

Report Scope:

In this report, the India Pet Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Pet Food Market, By Pet Type:

• Dog
• Cat
• Fish
• Other

India Pet Food Market, By Food Type:

• Dry
• Wet
• Others

India Pet Food Market, By Ingredients:

• Plant-based
• Animal-based

India Pet Food Market, By Sales Channel:

• Pet Specialty Store
• Supermarket/Hypermarket
• Online
• Others

India Pet Food Market, By Region:

• North
• South
• East
• West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Pet Food Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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