Medical displays to witness a higher CAGR during the forecast period.
It is expected to grow at a CAGR of 12.1% during the forecast period. High adoption of touchscreen displays in retail, hospitality, healthcare, and transportation verticals, dynamic nature of touchscreen displays leads to enhanced customer experience, and rapid adoption of technologically advanced, energy-efficient, attractive, and high-end-specification display products are the key driving factors for the commercial touch display market. However, high costs incurred for customization of touch display devices and the adverse impact of COVID-19 hampering the growth of the market.
Retail, Hospitality, and BFSI industry to account the largest share during 2020–2025.
The retail, hospitality, and BFSI industry is expected to continue to hold the largest share of the market for commercial touch displays. These displays are increasingly being adopted in retail stores to provide product information and buyers can purchase these products without visiting a retail store. They also provide in-store product information and promotional displays of products and services to attract customers. These activities help improve the brand loyalty of customers as the products are easily available with complete information. These displays can create a number of interesting customer engagement activities, such as handy product tutorials and virtual wardrobes where customers can see themselves in the clothes. The growth of the commercial touch display market for the banking sector is attributed to the ability of these displays to be cost-effective solutions, reducing manual tasks and minimizing human errors to ensure fast and seamless performance. They are remote banking channels providing extra convenience to customers and saving service costs for banks. Touch displays are also adopted in the hospitality sector by hotels, resorts, restaurants, casinos, and cruise ships to enhance the experience of customers. In restaurants and hotels, touch displays are used in digital signage solutions, such as touch screen monitors, that enable reliable and accurate order entry with human interface.
4K resolution to witness the highest CAGR during the forecast period.
The market for display screens with a resolution of 4K is expected to grow at the highest CAGR owing to their features of higher frame rates and better color replication that render true-to-life pictures.4K displays have a great market opportunity in the near future as they are primarily used in outdoor applications. 4K technology offers over 4 times higher image definition than 1080p resolutions. The flexibility to zoom and record in higher resolution formats is one of the major advantages offered by 4K. 4K resolution offers a much clearer, an impressive image due to the greatly increased number of pixels. Moreover, 4K touch displays are likely to witness high demand in the near future as many end-user industries, including sports and entertainment, education, transportation, and retail, and corporate have already started using display products based on 4K resolution.
APAC to record the highest growth rate in commercial touch display market during the forecast period
APAC is the leading region in terms of production of the commercial touch displays. The region has witnessed significant advancements in the display device market, along with the rapid adoption of new technologies including OLED and quantum dots. APAC is an attractive market for the manufacturers of monitors, open frame touch screen displays, and signage displays, with major companies such as Samsung and LG Display being based in South Korea, and Sharp, Panasonic, and a few others being based in Japan. APAC is expected to register the highest growth rate in the market during the forecast period. However, North America and Europe are expected to be highly impacted by the COVID-19 outbreak because of its high dependency on China as a major chip and equipment supplier for the commercial touch display industry.
In-depth interviews have been conducted with chief executive officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the commercial touch display marketplace.
- By Company Type: Tier 1 - 56%, Tier 2 – 23%, and Tier 3 - 21%
- By Designation: C-Level Executives - 75% and Managers - 25%
- By Region: North America - 40%, Europe - 23%, APAC - 26%, and RoW - 11%
The commercial touch display market comprises major players such as Samsung Electronics (South Korea), Leyard Optoelectronics (Planar) (China), LG Electronics (South Korea), Innolux Corporation (Taiwan), BOE Technology (China), Sharp (Foxconn) (Japan), NEC Corporation (Japan), Qisda Corp. (Taiwan), AU Optronics (Taiwan), and Panasonic (Japan).
The study includes an in-depth competitive analysis of these key players in the commercial touch display market, with their company profiles, recent developments, and key market strategies.
Research Coverage
The report defines, describes, and forecasts the commercial touch display market based on product, aspect ratio, touch technology, application, resolution, size, industry, and geography. It provides detailed information regarding factors such as drivers, restraints, opportunities, and challenges influencing the growth of the commercial touch display market. It also analyzes competitive developments such as product launches, acquisitions, expansions, contracts, partnerships, and developments carried out by the key players to grow in the market.
Key Benefits of Buying the Report
The report will help market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall commercial touch display market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 Introduction
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
Figure 1 Commercial Touch Display Market Segmentation
Figure 2 Years Considered
1.4 Currency
1.5 Stakeholders
2 Research Methodology
2.1 Research Data
Figure 3 Research Design
2.1.1 Secondary Data
Figure 4 Key Data from Secondary Sources
2.1.2 Primary Data
Figure 5 Key Data from Primary Sources
2.2 Market Size Estimation
Figure 6 Bottom-Up Approach
Figure 7 Top-Down Approach
Figure 8 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
Figure 9 Market Breakdown
2.4 Market Breakdown and Data Triangulation
Figure 10 Research Study Assumption
3 Executive Summary
Figure 11 Commercial Touch Display Market, 2017–2025 (USD Billion)
Figure 12 Analysis of Pre-And Post-Covid-19 Impact on Commercial Touch Display Market
3.1 Realistic Scenario
3.2 Pessimistic Scenario
3.3 Realistic Scenario
Figure 13 Market, by Product
Figure 14 Market, by Touch Technology
Figure 15 Market, by Application
Figure 16 Market, by Size
Figure 17 Market, by Resolution
Figure 18 Market, by Industry
Figure 19 Market, by Aspect Ratio
Figure 20 Commercial Touch Display Market, by Region
4 Market Overview
4.1 Drivers
4.2 Opportunities
4.3 Restraints
4.4 Challenges
5 Industry Trends
5.1 Value Chain Analysis
Figure 21 Value Chain of Commercial Touch Display Ecosystem
5.2 Industry Trends
6 Operating System Trends
Figure 22 Operating System Market Share
6.1 Linux Operating System
6.2 Windows Operating System
6.3 Android Operating System
Table 1 Adoption Analysis
7 Touch Display Market, by Product
7.1 Introduction
Figure 23 Commercial Touch Display Market, by Product, 2017–2025 (USD Million)
7.2 Monitors
Figure 24 Commercial Touch Display Market for Monitors, 2017–2025 (USD Million)
Table 2 Market for Monitors, by Industry, 2017–2025 (USD Million)
Table 3 Market for Monitors, by Region, 2017–2025 (USD Million)
Table 4 Commercial Touch Display Market for Monitors, by Touch Technology, 2017–2025 (USD Million)
Table 5 Market for Monitors, by Resolution, 2017–2025 (USD Million)
Table 6 Market for Monitors, by Size, 2017–2025 (USD Million)
Table 7 Market for Monitors, by Application, 2017–2025 (USD Million)
Table 8 Market for Monitors, by Aspect Ratio, 2017–2025 (USD Million)
7.3 Signage Displays
Figure 25 Commercial Touch Display Market for Signage Displays, 2017–2025 (USD Million)
Table 9 Market for Signage Displays, by Industry, 2017–2025 (USD Million)
Table 10 Market for Signage Displays, by Region, 2017–2025 (USD Million)
Table 11 Market for Signage Displays, by Touch Technology, 2017–2025 (USD Million)
Table 12 Market for Signage Displays,By Resolution, 2017–2025 (USD Million)
Table 13 Market for Signage Displays, by Size, 2017–2025 (USD Million)
Table 14 Market for Signage Displays, by Application, 2017–2025 (USD Million)
Table 15 Market for Signage Displays, by Aspect Ratio, 2017–2025 (USD Million)
7.4 Pos Terminals
Figure 26 Market for Pos Terminals, 2017–2025 (USD Million)
Table 16 Market for Pos Terminals, by Industry, 2017–2025 (USD Million)
Table 17 Market for Pos Terminals, by Region, 2017–2025 (USD Million)
Table 18 Market for Pos Terminals, by Touch Technology, 2017–2025 (USD Million)
Table 19 Market for Pos Terminals, by Resolution, 2017–2025 (USD Million)
Table 20 Market for Pos Terminals, by Size, 2017–2025 (USD Million)
Table 21 Market for Pos Terminals,By Application, 2017–2025 (USD Million)
Table 22 Market for Pos Terminals, by Aspect Ratio, 2017–2025 (USD Million)
7.5 Open Frame Touchscreen Displays
Figure 27 Market for Open Frame Touchscreen Displays, 2017–2025 (USD Million)
Table 23 Market for Open Frame Touchscreen Displays, by Industry, 2017–2025 (USD Million)
Table 24 Market for Open Frame Touchscreen Displays, by Region, 2017–2025 (USD Million)
Table 25 Market for Open Frame Touchscreen Displays, by Touch Technology, 2017–2025 (USD Million)
Table 26 Market for Open Frame Touchscreen Displays, by Resolution, 2017–2025 (USD Million)
Table 27 Market for Open Frame Touchscreen Displays, by Size, 2017–2025 (USD Million)
Table 28 Market for Open Frame Touchscreen Displays, by Application, 2017–2025 (USD Million)
Table 29 Market for Open Frame Touchscreen Displays, by Aspect Ratio, 2017–2025 (USD Million)
7.6 Medical Displays
Figure 28 Market for Medical Displays, 2017–2025 (USD Million)
Table 30 Market for Medical Displays, by Industry, 2017–2025 (USD Million)
Table 31 Market for Medical Displays, by Region, 2017–2025 (USD Million)
Table 32 Market for Medical Displays, by Touch Technology, 2017–2025 (USD Million)
Table 33 Commercial Touch Display Market for Medical Displays, by Resolution, 2017–2025 (USD Million)
Table 34 Market for Medical Displays, by Size, 2017–2025 (USD Million)
Table 35 Market for Medical Displays, by Application, 2017–2025 (USD Million)
Table 36 Market for Medical Displays, by Aspect Ratio, 2017–2025 (USD Million)
8 Touch Display Market, by Aspect Ratio
8.1 Introduction
Figure 29 Market, by Aspect Ratio, 2017–2025 (USD Million)
8.2 Wide
Figure 30 Market for Wide Aspect Ratio, 2017–2025 (USD Million)
Table 37 Commercial Touch Display Market for Wide Aspect Ratio, by Product, 2017–2025 (USD Million)
8.3 Square
Figure 31 Market for Square Aspect Ratio, 2017–2025 (USD Million)
Table 38 Market for Square Aspect Ratio, by Product, 2017–2025 (USD Million)
9 Touch Display Market, by Touch Technology
9.1 Introduction
Figure 32 Market, Touch Technology, 2017–2025 (USD Million)
9.2 Resistive
Figure 33 Market for Resistive Touch Technology, 2017–2025 (USD Million)
Table 39 Market for Resistive Touch Technology, by Product, 2017–2025 (USD Million)
9.3 Capacitive
Figure 34 Market for Capacitive Technology, 2017–2025 (USD Million)
Table 40 Market for Capacitive Touch Technology, by Product, 2017–2025 (USD Million)
9.4 Surface Acoustic Wave
Figure 35 Market for Surface Acoustic Wave Touch Technology, 2017–2025 (USD Million)
Table 41 Market for Surface Acoustic Wave Touch Technology, by Product, 2017–2025 (USD Million)
9.5 Infrared
Figure 36 Market for Infrared Touch Technology, 2017–2025 (USD Million)
Table 42 Market for Infrared Touch Technology, by Product, 2017–2025 (USD Million)
10 Touch Display Market, by Resolution
10.1 Introduction
Figure 37 Commercial Touch Display Market, by Resolution, 2017–2025 (USD Million)
10.2 Hd
Figure 38 HD Commercial Touch Display, 2017–2025 (USD Million)
Table 43 HD Commercial Touch Display, by Product,2017–2025 (USD Million)
10.3 Fhd
Figure 39 FHD Commercial Touch Display, 2017–2025 (USD Million)
Table 44 FHD Commercial Touch Display, by Product, 2017–2025 (USD Million)
10.4 4K
Figure 40 4K Commercial Touch Display, 2017–2025 (USD Million)
Table 45 4K Commercial Touch Display, by Product, 2017–2025 (USD Million)
11 Touch Display Market, by Application
11.1 Introduction
Figure 41 Market, by Application, 2017–2025 (USD Million)
11.2 Indoor
Figure 42 Commercial Touch Display Market for Indoor Applications, 2017–2025 (USD Million)
Table 46 Market for Indoor Applications, by Product, 2017–2025 (USD Million)
11.3 Outdoor
Figure 43 Market for Outdoor Applications, 2017–2025 (USD Million)
Table 47 Market for Outdoor Applications, by Product, 2017–2025 (USD Million)
12 Touch Display Market, by Size
12.1 Introduction
Figure 44 Market, by Size, 2017–2025 (USD Million)
12.2 7-27 Inches
Figure 45 7–27-Inch Commercial Touch Display, 2017–2025 (USD Million)
Table 48 7–27-Inch Commercial Touch Display, by Product, 2017–2025 (USD Million)
12.3 28-65 Inches
Figure 46 28–65-Inch Commercial Touch Display, 2017–2025 (USD Million)
Table 49 28–65-Inch Commercial Touch Display, by Product, 2017–2025 (USD Million)
12.4 Above 65 Inches
Figure 47 Above 65-Inch Commercial Touch Display,2017–2025 (USD Million)
Table 50 Above 65-Inch Commercial Touch Display Market, by Product, 2017–2025 (USD Million)
13 Touch Display Market, by Industry
13.1 Introduction
Figure 48 Market, by Industry, 2017–2025 (USD Million)
13.2 Retail, Hospitality, and Bfsi
Figure 49 Market for Retail, Hospitality, and Bfsi Industry, 2017–2025 (USD Million)
Table 51 Market for Retail, Hospitality, and Bfsi Industry, by Product, 2017–2025 (USD Million)
13.3 Transportation
Figure 50 Market for Transportation Industry, 2017–2025 (USD Million)
Table 52 Market for Transportation Industry, by Product, 2017–2025 (USD Million)
13.4 Healthcare
Figure 51 Market for Healthcare Industry, 2017–2025 (USD Million)
Table 53 Market for Healthcare Industry, by Product, 2017–2025 (USD Million)
13.5 Corporate
Figure 52 Market for Corporate Industry, 2017–2025 (USD Million)
Table 54 Market for Corporate Industry, by Product, 2017–2025 (USD Million)
13.6 Sports & Entertainment
Figure 53 Market for Sports & Entertainment Industry, 2017–2025 (USD Million)
Table 55 Market for Sports & Entertainment Industry, by Product, 2017–2025 (USD Million)
13.7 Education
Figure 54 Market for Education Industry, 2017–2025 (USD Million)
Table 56 Market for Education Industry, by Product, 2017–2025 (USD Million)
14 Geographic Analysis
14.1 Geographic Snapshot
Figure 55 Market, by Region
Figure 56 Commercial Touch Display Market, by Region, 2017–2025 (USD Million)
14.2 North America
Figure 57 Market in North America, by Country, 2017–2025 (USD Million)
Table 57 Market in North America, by Product, 2017–2025 (USD Million)
14.3 Europe
Figure 58 Market in Europe, by Country, 2017–2025 (USD Million)
Table 58 Market in Europe, by Product, 2017–2025 (USD Million)
14.4 APAC
Figure 59 Market in APAC, by Country, 2017–2025 (USD Million)
Table 59 Market in APAC, by Product, 2017–2025 (USD Million)
14.5 RoW
Figure 60 Market in RoW, by Region, 2017–2025 (USD Million)
Table 60 Market in RoW, by Product, 2017–2025 (USD Million)
15 Competitive Landscape
15.1 Leading Market Players
Figure 61 Commercial Touch Display Market: Leading Players
15.2 Market Share Analysis
15.3 Competitive Situation and Trends
Figure 62 Market: Competitive Situations and Trends
Figure 63 Market: Competitive Situations and Trends
15.4 Competitive Leadership Mapping
15.4.1 Visionary Leaders
15.4.2 Dynamic Differentiators
15.4.3 Innovators
15.4.4 Emerging Companies
Figure 64 Market (Global) Competitive Leadership Mapping, 2019
16 Company Profiles
16.1 Samsung Electronics
Figure 65 Samsung Electronics: Company Overview
16.2 Leyard Optoelectronics (Planar)
Figure 66 Leyard Optoelectronics (Planar): Company Overview
16.3 LG Electronics
Figure 67 LG Electronics: Company Overview
16.4 Sharp(Foxconn)
Figure 68 Sharp (Foxconn): Company Overview
16.5 NEC Corp.
Figure 69 NEC Corporation: Company Overview
16.6 Elo Touch Solutions
Figure 70 Elo Touch Solutions: Company Overview
16.7 Viewsonic
Figure 71 Viewsonic: Company Overview
16.8 AU Optronics
Figure 72 AU Optronics: Company Overview
16.9 Innolux
Figure 73 Innolux: Company Overview
16.10 BOE Technology
Figure 74 BOE Technology: Company Overview
16.11 Other Key Players
16.11.1 Panasonic
16.11.2 Qisda Corp
16.11.3 Gesturetek
16.11.4 Horizon Display
16.11.5 Tianma Microelectronics
16.11.6 Truly International
16.11.7 Egan Visual
16.11.8 Baanto International
16.11.9 Crystal Display Systems
16.11.10 Barco
17 Appendix
17.1 Knowledge Store: Subscription Portal
17.2 Knowledge Store: Snapshot
17.3 Author Details
Companies Mentioned
- AU Optronics
- Baanto International
- Barco
- BOE Technology
- Crystal Display Systems
- Egan Visual
- Elo Touch Solutions
- Gesturetek
- Horizon Display
- Innolux
- Leyard Optoelectronics (Planar)
- LG Electronics
- NEC Corp.
- Panasonic
- Qisda Corp
- Samsung Electronics
- Sharp(Foxconn)
- Tianma Microelectronics
- Truly International
- Viewsonic
Methodology
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