COVID-19 Impact on Jacobs Douwe Egberts

Summary

COVID-19 Impact on Jacobs Douwe Egberts July 9th, 2020 based on market analysis and brand diversification by industry and geography

Observing JDE's brand sales pattern and the publisher's revised market forecasts in 2020, JDE's hot drink business looks relatively vulnerable due to the adverse impact of the COVID-19 pandemic. However, with its strong brand portfolio, the brand sales may perform better than industry expectation. Also, a cash injection raised by recent IPO helps the company's operation. Overall, the losses created by COVID-19 is inevitable in 2020 but the company will have some resilience

Scope

• Jacobs Douwe Egberts' brand sales in 2020 look vulnerable due to the adverse impact of the pandemic, but its strong brand portfolio may help to mitigate losses
• JDE's heavy reliance on COVID-19 hotspots poses a challenge for the company
• JDE's non-alcoholic beverage business is likely to see an adverse impact from the COVID-19 pandemic
• The company's strong brand portfolio may help it to mitigate losses

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