COVID-19 Impact on Doctor's Associates (Subway)

Summary

COVID-19 Impact on Doctor's Associates (Subway) April 28th, 2020 based on market analysis and brand diversification by industry and geography

Doctor's Associates' strong brand image in the US, Brazil, Canada, and Australia, and the improving conditions in markets including China and Australia, are likely to provide it with some resilience against the effects of the pandemic. Furthermore, promotional strategies such as discounts and online deliveries might also help the company to reduce the decline in its sales.

Scope

• Doctor's Associates' sandwich business in North America will be particularly hard-hit by the pandemic, but the company looks set to ride out the effects of the pandemic by redesigning its online delivery model
• Recovery in Australia and China may offer some resilience to Doctor's Associates' brand sales
• Sandwich-based QSR sales are expected to witness a drastic setback in North America by value
• Doctor's Associates' geographical diversification should help to minimize the impact of the outbreak
• QSR sales are likely to register their highest decline in North America
• Doctor's Associates' geographical diversification will help it to minimize the impact of COVID-19 outbreak on its sales

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