COVID-19 Impact on Avon

Summary

COVID-19 Impact on Avon June 29th, 2020 based on market analysis and brand diversification by industry and geography

Avon may witness a moderate decline in its overall brand sales due to the rapid progression of disease in countries such as Brazil, Peru, and Chile. However, the product diversity offered by the company may help in mitigating the overall losses incurred. The demand for personal hygiene products is growing across the globe, unlike make-up and fragrances. The company needs to update its strategies to minimize the loss of brand sales with innovative launches in the personal hygiene sector. In addition, the company should launch various discount offers across other products in its portfolio to attract consumers.

Scope

• Avon's personal hygiene sector may help protect the company from the impact of COVID-19 in 2020
• Avon's presence in Eastern Europe may offer some level of resilience against the impact of COVID-19 on brand sales
• The weakening economic conditions in Latin America are likely to significantly affect the C&T sales in the region during COVID-19
• Avon's overall brand sales look highly vulnerable due to its dependency on Brazil
• Avon should focus on personal hygiene products to alleviate losses in beauty care
• Owing to economic uncertainty, Avon's fragrances business is expected to witness a significant decline

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