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Middle East B2C E-Commerce and Payment Market 2020 & COVID-19's Impact

  • ID: 5142680
  • Report
  • September 2020
  • Region: Middle East
  • 117 Pages
  • yStats GmbH & Co. KG
The COVID-19 Outbreak Increased Online Shopping in the Middle East

FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Amazon.com INC
  • AUDI AG
  • Fordeal Inc
  • iHerb Inc
  • Jarir Marketing Co

The Middle Eastern countries boost online retail during the coronavirus pandemic

B2C E-Commerce’s share of total retail sales in the UAE was the highest among its Middle Eastern neighbors such as Saudi Arabia, Qatar and Oman but was much lower than the mature online retail markets such as China and the UK. This share is expected to further increase during the COVID-19 pandemic due to the growing share of consumers switching to online shopping, according to this report. The lockdown measures have brought significant changes in shopping trends such as consumers throughout the region purchased more products online than they would have normally bought in-store during the COVID-19 lockdown period.

Digital payment methods are on the rise in the Middle East due to the COVID-19 crisis

Another interesting fact highlighted in the report is that since the outbreak of COVID-19, making transactions via digital payment methods is preferred by consumers in selected Middle Eastern countries. A major portion of shoppers also switched to digital banking methods to make payments in Israel during the health crisis. Furthermore, the use of contactless payments has greatly increased in the UAE, with a major share of consumers planning to stick with contactless payments even after the pandemic is over.

This report covers the impact of the coronavirus (COVID-19) pandemic on the B2C E-Commerce market and payment methods in the Middle East. The following countries were included: Bahrain, Kuwait, Israel, Iran, Jordan, Lebanon, Qatar, Oman, Saudi Arabia, and the UAE. A broad definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E-Commerce.  

Report Structure

  • The report starts with an overview of the regional E-Commerce market and country comparisons in terms of criteria relevant to B2C E-Commerce, such as shares and Internet penetration. The rest of the report is divided into country chapters, presented in the descending order of retail E-Commerce sales.
  • Each country's description starts with the “Trends” section that includes an overview of market trends, such as devices used to access the Internet and online shopping, where available.
  • Next, The section “Sales & Shares” covers the development of retail B2C E-Commerce sales and E-Commerce’s share of total retail sales.
  • In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included, where available.
  • Afterward, the section “Products” shows the leading product categories purchased online. For some of the covered countries, this information was not available.
  • The next section, “Payment”, covers the payment methods most used by online shoppers, where available.
  • Furthermore, the “Delivery” section covers information related to delivery in B2C E-Commerce. This information was not available for each of the covered countries.
  • Finally, the “Players” section includes information about the leading B2C E-Commerce companies, including rankings of top online shopping platforms by website visits, where available. For the top two countries, also a text chart with a qualitative overview of competition was included.

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Amazon.com INC
  • AUDI AG
  • Fordeal Inc
  • iHerb Inc
  • Jarir Marketing Co

1. Management Summary

2. Regional

  • B2C E-Commerce Share of Total Retail Sales, in %, by Selected Countries Worldwide, 2019
  • Internet Penetration, in % of Adults, by Selected Countries in MENA, 2019
  • Breakdown of Total E-Commerce Sales by Cross-Border and Domestic, in %, 2016 & 2019
  • Cross-Border E-Commerce Imports to Saudi Arabia and the UAE, in USD billion, 2016 & 2019
  • Share of SMBs in the GCC Exporting Products, in %, and Share of SMBs Selling Online, in %, 2019
  • Online Shopper Penetration, in % of Internet Users, And Internet Users, in % of Population and in million, By Selected Countries, March-April 2020
  • Share of Online Shoppers Buying More Online Compared to Pre-COVID-19, by Selected Countries, in %, March-April 2020
  • Overview of Selected Leading FinTech Startups in the Payments Sector in MENA, incl. Company Name, Solution, Funding, Country and Year Established, September 2019
  • Overview of Selected Leading Cross-Border E-Commerce Players Used by Online Shoppers, January 2020

3. Saudi Arabia

  • B2C E-Commerce Market Overview and International Comparisons, July 2020
  • COVID-19 Impact on B2C E-Commerce, July 2020
  • Year-on-Year Increase in The Number of Orders Placed Online, in %, April 2019 & April 2020
  • Mobile Share of Internet Traffic, in %, July 2020
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2020
  • B2C E-Commerce Share of Total Retail Sales, in %, 2019e
  • Annual B2C E-Commerce Sales Estimate By Pre-Lockdown, During Lockdown and By the End of 2020, in USD billion, June 2020
  • Online Shopper Penetration, in % of Internet Users, 2019
  • Share of Adults Who Started Using New Digital Shopping Methods During COVID-19, in %, June 2020
  • Product Categories Purchased Online, in % of Online Shoppers, 2019
  • Share of Online Shoppers Purchasing Selected Product Categories Online, by Before COVID-19 and After COVID-19, in %, June 2020
  • Share of Consumers Planning to Buy Selected Product Categories Online During Ramadan Post-COVID-19 Compared With Pre-COVID-19 Outbreak, in %, May 2020
  • Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19 Outbreak, in % of Adults, June 2020
  • Attitudes to Contactless Payments During COVID-19 Outbreak, in %, April 2020
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, by Saudi and Non-Saudi and by Gender, 2019
  • Delivery Methods, Time and Charges Offered by the Two Selected Leading E-Commerce Websites, July 2020
  • B2C E-Commerce Players Overview, July 2020
  • Top Online Shopping Websites, incl. Total Number of Visits, in millions, Saudi Arabia’s Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, June 2020

4. UAE

  • B2C E-Commerce Market Overview and International Comparisons, July 2020
  • Growth in Orders Placed on International Websites in January, March & April 2020, in % of The Number of Orders in October 2020
  • Annual B2C E-Commerce Sales Estimate By Pre-Lockdown, During Lockdown and By the End of 2020, in USD billion, June 2020
  • B2C E-Commerce Share of Total Retail Sales, in %, 2019e
  • Share of Consumers Changing Their Shopping Habits During COVID-19 Outbreak, in %, April 2020
  • Share of Adults Who Started Using Digital Shopping Methods During COVID-19, in %, June 2020
  • Share of Online Shoppers Purchasing Selected Product Categories Online, by Before COVID-19 and After COVID-19, in %, June 2020
  • Product Categories Purchased Online During COVID-19, in % of Online Shoppers, April 2020  
  • Share of Internet Users Who Have Food or Groceries Delivered to Their Homes More Frequently Due to COVID-19 Outbreak, in %, March 2020
  • Share of Consumer Paying By Cash or Using Digital Payment Methods When Shopping at Stores During COVID-19 Outbreak, in %, June 2020
  • Breakdown of Consumer Using Digital Payments More Than Paying in Cash When Shopping in Store During COVID-19 Outbreak, in %, June 2020
  • Attitudes to Contactless Payments During COVID-19 Outbreak, in %, April 2020
  • Delivery Methods, Time and Charges for the Top 2 E-Commerce Websites, July 2020
  • B2C E-Commerce Players Overview, July 2020
  • Number of Licenses Issued to Different Sectors, incl. E-Commerce, May 2020

5. Israel

  • Share of Devices Used to Complete Online Purchases, By PC/Laptop and Mobile, in % of Internet Users, December 2019
  • B2C E-Commerce Market Overview and COVID-19’s Impact, July 2020
  • Share of Consumers Who Go Online to Shop, in %, July 2020
  • Share of Consumers Who Make Payments and Shop Online Via Websites, in %, July 2020
  • Share of Consumers Using Digital Banking Services, in %, July 2020
  • Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
  • Share of Respondents Who Are Using Less Cash Since Adopting Mobile Payment Apps, in %, 2019
  • Products and Services Paid for via Mobile Apps, in % of Consumers, 2018 & 2019
  • Preferred Shopping Sites for Online Shoppers, in %, November 2019

6. Iran

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • B2C E-Commerce Sales, in USD billion, 2019e & 2023f
  • Year-on-Year Growth In The Sales of E-Commerce Transactions, in USD billion, August 2020
  • Share of E-Businesses Focused on Sales of Goods and Services Sector, in %, August 2020

7. Qatar

  • E-Commerce Penetration, in % of Consumers, 2018 & 2019
  • B2C E-Commerce Market, in USD billion, 2017 & 2020f
  • Consumers Who Are Willing To Use E-Commerce, in %, October 2019
  • Consumers Who Use E-Commerce to Save Time, in %, October 2019

8. Kuwait

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • Value of E-Commerce Sales, in USD billion, and Population Shopping Online, in %, March 2020
  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2019e
  • Top Online Shopping Websites, incl. Total Number of Visits, in millions, Kuwait’s Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, July 2020

9. Lebanon

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • B2C E-Commerce Market Overview and COVID-19’s Impact, June 2020
  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • Share of Internet Users Who Had Food or Groceries Delivered to Their Homes More Frequently Due to COVID-19 Outbreak, in %, March 2020  
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, August 2020

10. Jordan

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • Internet Penetration, in % of Adults, December 2017 & 2019
  • B2C E-Commerce Market Overview and COVID-19’s Impact, July 2020
  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • Share Of Internet Users Purchasing More Products Online That They Would Normally Buy In-Store Compared To One Month Before As A Result Of The Pandemic, in %, March-April 2020
  • Mobile Payment Transaction Value, in JOD million, and Number of Transactions, in thousands, January 2019 - December 2019
  • Breakdown of Mobile Payment Transactions by Type, by Number and Value, in %, December 2019
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, August 2020

11. Bahrain

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • B2C E-Commerce Market Overview and International Comparisons, July 2020
  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • Online retail Sales, in % of Total Retail Sales, November 2019
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, August 2020

12. Oman

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • E-Commerce Sales, in % of Total Retail Sales, November 2019
  • Share of Online Shoppers Paying Online For Their E-Commerce Purchases, in %, 2019
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, September 2020
Note: Product cover images may vary from those shown

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  • AUDI AG
  • Alibaba Group Holding Ltd
  • Amazon.com INC
  • Fordeal Inc
  • iHerb Inc
  • Jarir Marketing Co
  • Jollychic EC Ltd
  • Namshi General Trading LLC
  • Noon AD Holdings Ltd
  • Panda Retail Co
  • Souq Extra
Note: Product cover images may vary from those shown

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