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Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Industry Vertical, and Region - Global Forecast to 2025

  • ID: 5143009
  • Report
  • August 2020
  • Region: Global
  • 286 Pages
  • Markets and Markets
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The Global Mobile Apps and Web Analytics Market Size is Projected to Grow from USD 6.9 Billion in 2020 to USD 15.7 Billion by 2025, at a CAGR of 17.9%

FEATURED COMPANIES

  • Adobe
  • AWS
  • Flurry
  • Microsoft
  • Oracle
  • Sas Institute
  • MORE

Increasing focus on remote monitoring for the work from home initiatives are set to drive the mobile apps and web analytics market.

Increasing focus on enhancing customer experience to achieve a unified view and offer personalized customer experience would drive the adoption of mobile apps and web analytics solutions. The rising need for competitive differentiation, and the growing use of mobile apps due to COVID-19 pandemic, are also expected to drive the market growth. However, the complexity of data synchronization is one of the factors hindering the market growth. The objective of the report is to define, describe, and forecast the mobile apps and web analytics market size based on components, solutions, applications, organization size, deployment mode, industry vertical, and region.

In a short time, the COVID-19 outbreak has affected markets and customers' behavior and is making a substantial impact on economies and societies. With offices, educational institutions, and manufacturing facilities shutting down for an indefinite period; major sports and events being postponed; and work-from-home and social distancing policies in effect, businesses are increasingly looking for technologies to help them sail through these difficult times. The COVID-19 pandemic is impacting businesses across the globe. Analytics companies are trying to fight this pandemic by keeping their assets online and ensuring the privacy and security of data across networks.

Marketing Automation: The fastest-growing segment of the mobile apps and web analytics market, by application

The mobile apps and web analytics market, based on applications mobile advertising and marketing analytics, search engine tracking and ranking, heat map analytics, marketing automation, content marketing, social media management, email marketing, in-app and web behavioral analysis, application performance, and advertising optimization and others (customer churn analysis and brand management).Marketing automation equips brands with the technology, capabilities, and insights they need to understand and interact with their customers meaningfully, at scale, and in real-time. Used properly, it can become an engine of mobile apps and web that moves a brand toward customer-centricity; this simply could not happen without data consolidation, given the complexity of omnichannel, digital communication. Using marketing automation tactics, businesses can stay on top of their marketing activities while effectively targeting customers with pre-programmed or automatically triggered messages across email, web, and social networks.

Healthcare and Life Sciences: The largest growing vertical segment of the mobile apps and web analytics market.

The current pandemic situation caused by novel coronavirus has been one of the greatest catalysts in the proliferation of AI in Healthcare. Extensive technology use cases that are emerging across drug discovery, illness diagnosis, and virus tracking will drive the ever-growing market of AI even in the post-pandemic period. The healthcare and life sciences industry vertical seeks to adopt the right solutions and technologies to engage with patients in a better way. Hospitals and other health institutions adopt mobile apps and web analytics solutions in their business applications to improve the overall experience of patients. The solutions help in building patient loyalty, while they also help in improving organizational efficiency. The increased customer usage of digital devices, such as smartphones, tablets, wearables, blood pressure monitors, and EHR apps has increased the growth of data generation, which has resulted in the growing adoption of mobile apps and web analytics solutions.

APAC: The fastest growing region in the mobile apps and web analytics market.

The growing digitalization across the APAC region to deal with a massive amount of data would drive the adoption of mobile apps and web analytics platforms in the region. APAC has witnessed advanced and dynamic adoption of new technologies and is expected to record the highest CAGR during the forecast period. APAC is taking aggressive initiatives to leverage the IT infrastructure, enabling commercial users to adopt cutting-edge technologies. Many organizations, active in IoT, are from this region, such as Shenzhen, Samsung, and Hitachi. Certainly, the size of the potential market and local activity are attracting international organizations to focus on IoT initiatives in the region.

Breakdown of primaries

The studies contains insights from various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:

  • By Company: Tier I: 34%, Tier II: 43%, and Tier III: 23%
  • By Designation: C-Level Executives: 50%, Directors: 30%, and Others: 20%
  • By Region: North America: 25%, APAC: 30%, Europe: 30%, MEA: 10%, and Latin America: 5%

Themobile apps and web analytics market is dominated by a few globally established players such as Microsoft (US) Google (US) Oracle (US) IBM (US), Salesforce (US), Adobe (US), SAP (Germany), TIBCO Software (US), Micro Focus (US), SAS Institute (US), Teradata (US) AWS (US), Splunk (US), MicroStrategy (US), AT Internet (France), Webtrends (US), comScore (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (US), Qlik (US), Flurry, Inc. (US), Cooladata (US), Countly (UK), MobileBridge (Netherlands), AppsFlyer (US), and UXCam (US).

Research Coverage

The report segments the mobile apps and web analytics market and forecasts its size, by volume and value, based on region (North America, Europe, APAC, MEA, and Latin America), component (solutions and services), services (managed services and professional services), by solution (data analytics, data visualization, data discovery, and data management), by application (mobile advertising and marketing analytics, search engine tracking and ranking, heat map analytics, marketing automation, content marketing, social media management, email marketing, in-app and web behavioral analysis, application performance, and advertising optimization and others), by organization size (SMEs and large enterprises), by deployment mode (cloud and on-premises), and by industry vertical (BFSI, healthcare, and life sciences, retail and eCommerce, travel and hospitality, media and advertisement, government, telecom and IT, transportation and logistics, others).

The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the mobile apps and web analytics market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall mobile apps and web analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe
  • AWS
  • Flurry
  • Microsoft
  • Oracle
  • Sas Institute
  • MORE

1 Introduction
1.1 Introduction to COVID-19
1.2 COVID-19 Health Assessment
Figure 1 COVID-19: the Global Propagation
Figure 2 COVID-19 Propagation: Select Countries
1.3 COVID-19 Economic Assessment
Figure 3 Revised Gross Domestic Product Forecasts for Select G20 Countries in 2020
1.3.1 COVID-19 Economic Impact-Scenario Assessment
Figure 4 Criteria Impacting the Global Economy
Figure 5 Scenarios in Terms of Recovery of the Global Economy
1.4 Objectives of the Study
1.5 Market Definition
1.5.1 Inclusions and Exclusions
Table 1 Mobile Apps and Web Analytics Market Size and Growth Rate, 2019-2025 (USD Million, Y-O-Y %)
1.6 Market Scope
1.6.1 Market Segmentation
1.6.2 Regions Covered
1.6.3 Years Considered for the Study
1.7 Currency Considered
Table 2 United States Dollar Exchange Rate, 2017-2019
1.8 Stakeholders

2 Research Methodology
2.1 Research Data
Figure 6 Mobile Apps and Web Analytics Market: Research Design
2.1.1 Secondary Data
2.2 Market Breakup and Data Triangulation
Figure 7 Data Triangulation
2.2.1 Primary Data
2.2.1.1 Key Industry Insights
Table 3 Primary Interviews
2.2.1.2 Breakup of Primary Profiles
2.3 Market Size Estimation
Figure 8 Market Size Estimation Methodology -Approach 1 (Supply Side): Revenue of Solutions/Services of the Market
Figure 9 Market Size Estimation Methodology -Approach 2 - Bottom-Up (Supply Side): Collective Revenue of All Solutions/Services of the Market
Figure 10 Market: Top-Down and Bottom-Up Approaches
2.3.1 Top-Down Approach
2.4 Implications of COVID-19 on the Mobile Apps and Web Analytics Market
Figure 11 Quarterly Impact of COVID-19 During 2020-2021
2.4.1 Bottom-Up Approach
2.5 Market Forecast
Table 4 Factor Analysis
Table 5 Impact of COVID-19
2.6 Competitive Leadership Mapping Methodology
Figure 12 Competitive Leadership Mapping Matrix: Criteria Weightage
2.7 Assumptions for the Study
2.8 Limitations of the Study

3 Executive Summary
Table 6 Mobile Apps and Web Analytics Market Size and Growth Rate, 2015-2019 (USD Million, Y-O-Y %)
Table 7 Market Size and Growth Rate, 2019-2025 (USD Million, Y-O-Y %)
Figure 13 Market, by Component
Figure 14 Market, by Solution
Figure 15 Market, by Service
Figure 16 Market, by Deployment Mode
Figure 17 Market, by Organization Size
Figure 18 Market, by Application
Figure 19 Market, by Industry Vertical
Figure 20 Market, by Region

4 Premium Insights
4.1 Attractive Opportunities in the Mobile Apps and Web Analytics Market
Figure 21 Rising Need for Competitive Differentiation Driving the Adoption of Mobile Apps and Web Analytics
4.2 Market: Top Three Applications
Figure 22 Search Engine Tracking and Ranking Segment to Hold the Largest Market Size During the Forecast Period
4.3 Market: by Region
Figure 23 North America to Hold the Highest Market Share in 2020
4.4 Market in North America, by Solution and Application
Figure 24 Data Analytics and Search Engine Tracking and Ranking Segments to Account for the Highest Shares in the Market in 2020

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 25 Drivers, Restraints, Opportunities, and Challenges: Mobile Apps and Web Analytics Market
5.2.1 Drivers
5.2.1.1 Increasing Focus on Enhancing Customer Experience
5.2.1.2 Growing Trend of Digitalization
5.2.1.3 Rising Need for Competitive Differentiation
5.2.2 Restraints
5.2.2.1 Complexity of Data Synchronization
5.2.3 Opportunities
5.2.3.1 Increasing Demand for Analyzing Large Voluminous Data
5.2.3.2 Growing Use of Mobile Apps Due to COVID-19 Pandemic
5.2.4 Challenges
5.2.4.1 Privacy and Security Concerns Due to Disconnect Between Consumers and Businesses
Table 8 Mobile Apps and Web Analytics Market: Analysis of Drivers and Opportunities in the COVID-19 Era
Table 9 Market: Analysis of Challenges and Restraints in the COVID-19 Era
5.2.5 Cumulative Growth Analysis
5.3 Adjacent Markets
Table 10 Adjacent Markets to Market
5.4 Use Cases
5.4.1 Deakin University Attracts Students With Personalized Journeys Created Using Adobe Experience Cloud
5.4.2 Teradata Helped Pg&E Utility Provider to Cater to Diverse Customers With Specific Needs
5.4.3 Leading Consumer Goods Company Built Actionable Media Mix Using Vetro Products
5.4.4 Cort Adopted Adobe Analytics Solution to Reach Key Demographics Customers
5.4.5 G2 Gains Actionable Insights into User Behavior With Amplitude
5.4.6 Finserve Increased App Adoption and App Store Ratings by Leveraging Upland Localytics’ Digital Expertise and Personalization Capabilities
5.5 Value Chain Analysis
Figure 26 Value Chain Analysis
5.6 Patent Analysis
5.6.1 Patents Filed: Mobile Apps and Web Analytics, by Industry Vertical, 2019-2020
5.7 Regulatory Implications
5.7.1 General Data Protection Regulation
5.7.2 Health Insurance Portability and Accountability Act of 1996
5.7.3 Securities and Exchange Commission
5.7.4 Comprehensive Capital Analysis and Review
5.7.5 Dodd-Frank Wall Street Reform and Consumer Protection Act
5.7.6 Payment Card Industry Data Security Standard
5.7.7 International Organization for Standardization
5.7.8 California Consumer Privacy Act
5.7.9 Iso/Iec Jtc 1
5.7.9.1 Iso/Iec Jtc 1/Swg 5
5.7.9.2 Iso/Iec Jtc 1/Sc 31
5.7.9.3 Iso/Iec Jtc 1/Sc 27
5.7.9.4 Iso/Iec Jtc 1/Wg 7 Sensors
5.7.10 Institute of Electrical and Electronics Engineers Standards Association
5.7.11 European Committee for Standardization/International Standardization Organization
5.7.12 European Committee for Standardization/ European Committee for Electrotechnical Standardization
5.7.13 European Technical Standards Institute
5.7.14 International Telecommunication Union - Telecommunication Standardization Sector
5.7.15 European Market Infrastructure Regulation
5.7.16 Basel Committee on Banking Supervision 239 Compliance
5.7.17 Sarbanes-Oxley Act of 2002
5.7.18 Personal Data Protection Act
5.8 Ecosystem
5.9 Technology Analysis and Trends
5.9.1 Smart Wearables
5.9.2 IoT and Smart Objects
5.9.3 Mcommerce
5.9.4 Motion and Location Sensing
5.9.5 Artificial Intelligence and Machine Learning
5.9.6 Chatbots
5.9.7 Augment Reality and Virtual Reality
5.9.8 Beacon Technology
5.9.9 Wireless 5G Network
5.9.10 Cloud Platform Storage/Cloud Computing
5.9.11 Enterprise Apps
5.9.12 Edge Computing
5.10 Pricing Analysis

6 Mobile Apps and Web Analytics Market: COVID-19 Impact
Figure 27 Market to Decline During 2020- 2021

7 Mobile Apps and Web Analytics Market, by Component
7.1 Introduction
Figure 28 Services Segment to Register a Higher CAGR During the Forecast Period
Table 11 Market Size, by Component, 2016-2019 (USD Million)
Table 12 Market Size, by Component, 2019-2025 (USD Million)
7.2 Solutions
7.2.1 Solutions: COVID-19 Impact
7.2.2 Solutions: Market Drivers
Table 13 Solutions: Market Size, by Region, 2016-2019 (USD Million)
Table 14 Solutions: Market Size, by Region, 2019-2025 (USD Million)
Figure 29 Data Analytics Segment to Register the Highest CAGR During the Forecast Period
Table 15 Solutions: Market Size, by Type, 2016-2019 (USD Million)
Table 16 Solutions: Mobile Apps and Web Analytics Market Size, by Type, 2019-2025 (USD Million)
7.2.3 Data Analytics
7.2.4 Data Discovery
7.2.5 Data Visualization
7.2.6 Data Management
7.3 Services
7.3.1 Services: Mobile Apps and Web Analytics Market Drivers
Figure 30 Managed Services Segment to Grow at a Higher CAGR During the Forecast Period
Table 17 Services: Market Size, by Type, 2016-2019 (USD Million)
Table 18 Services: Market Size, by Type, 2019-2025 (USD Million)
Table 19 Services: Market Size, by Region, 2016-2019 (USD Million)
Table 20 Services: Market Size, by Region, 2019-2025 (USD Million)
7.3.2 Managed Services
7.3.3 Professional Services
7.3.3.1 Consulting
7.3.3.2 Support and Maintenance
7.3.3.3 Deployment and Integration

8 Mobile Apps and Web Analytics Market, by Application
8.1 Introduction
8.1.1 Applications: COVID-19 Impact
8.1.2 Applications: Market Drivers
Figure 31 Marketing Automation Segment to Grow at the Highest CAGR During the Forecast Period
Table 21 Market Size, by Application, 2016-2019 (USD Million)
Table 22 Market Size, by Application, 2019-2025 (USD Million)
8.2 Mobile Advertising and Marketing Analytics
8.3 Search Engine Tracking and Ranking
8.4 Heat Map Analytics
8.5 Marketing Automation
8.6 Content Marketing
8.7 Social Media Management
8.8 Email Marketing
8.9 In-App and Web Behavioral Analysis
8.10 Application Performance and Advertising Optimization
8.11 Others

9 Mobile Apps and Web Analytics Market, by Deployment Mode
9.1 Introduction
9.1.1 Deployment Mode: COVID-19 Impact
9.1.2 Deployment Mode: Market Drivers
Figure 32 Cloud Segment to Witness a Higher CAGR During the Forecast Period
Table 23 Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 24 Market Size, by Deployment Mode, 2019-2025 (USD Million)
9.2 On-Premises
Table 25 On-Premises: Market Size, by Region, 2016-2019 (USD Million)
Table 26 On-Premises: Analytics Market Size, by Region, 2019-2025 (USD Million)
9.3 Cloud
Table 27 Cloud: Market Size, by Region, 2016-2019 (USD Million)
Table 28 Cloud: Market Size, by Region, 2019-2025 (USD Million)

10 Mobile Apps and Web Analytics Market, by Organization Size
10.1 Introduction
10.1.1 Organization Size: COVID-19 Impact
10.1.2 Organization Size: Market Drivers
Figure 33 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Table 29 Market Size, by Organization Size, 2016-2019 (USD Million)
Table 30 Market Size, by Organization Size, 2019-2025 (USD Million)
10.2 Small and Medium-Sized Enterprises
10.3 Large Enterprises

11 Mobile Apps and Web Analytics Market, by Industry Vertical
11.1 Introduction
11.2 Mobile Apps and Web Analytics: Enterprise Use Cases
11.2.1 Industry Verticals: COVID-19 Impact
11.2.2 Industry Verticals: Market Drivers
Figure 34 Healthcare and Life Sciences Industry Vertical to Register the Highest CAGR During the Forecast Period
Table 31 Market Size, by Industry Vertical, 2016-2019 (USD Million)
Table 32 Market Size, by Industry Vertical, 2019-2025 (USD Million)
11.3 Banking, Financial Services, and Insurance
Table 33 Banking, Financial Services, and Insurance: Use Cases
11.4 Healthcare and Life Sciences
Table 34 Healthcare and Life Sciences: Use Cases
11.5 Retail and Ecommerce
Table 35 Retail and Ecommerce: Use Cases
11.6 Travel and Hospitality
Table 36 Travel and Hospitality: Use Cases
11.7 Government
Table 37 Government: Use Cases
11.8 Media and Advertisement
Table 38 Media and Advertisement: Use Cases
11.9 Telecom and Information Technology
Table 39 Telecom and Information Technology: Use Cases
11.10 Transportation and Logistics
Table 40 Transportation and Logistics: Use Cases
11.11 Others
Table 41 Other Industry Verticals: Use Cases

12 Mobile Apps and Web Analytics Market, by Region
12.1 Introduction
12.1.1 Regions: COVID-19 Impact
Figure 35 Asia-Pacific to Hold the Highest CAGR During the Forecast Period
Figure 36 India to Account for the Highest CAGR During the Forecast Period
Table 42 Market Size, by Region, 2016-2019 (USD Million)
Table 43 Market Size, by Region, 2019-2025 (USD Million)
12.2 North America
12.2.1 North America: COVID-19 Impact
12.2.2 North America: Mobile Apps and Web Analytics Market Drivers
12.2.3 North America: Tariffs and Regulations
Figure 37 North America: Market Snapshot
Table 44 North America: Market Size, by Component, 2016-2019 (USD Million)
Table 45 North America: Market Size, by Component, 2019-2025 (USD Million)
Table 46 North America: Market Size, by Solution, 2016-2019 (USD Million)
Table 47 North America: Market Size, by Solution, 2019-2025 (USD Million)
Table 48 North America: Market Size, by Service, 2016-2019 (USD Million)
Table 49 North America: Market Size, by Service, 2019-2025 (USD Million)
Table 50 North America: Market Size, by Application, 2016-2019 (USD Million)
Table 51 North America: Market Size, by Application, 2019-2025 (USD Million)
Table 52 North America: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 53 North America: Market Size, by Deployment Mode, 2019-2025 (USD Million)
Table 54 North America: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 55 North America: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 56 North America: Market Size, by Industry Vertical, 2016-2019 (USD Million)
Table 57 North America: Market Size, by Industry Vertical, 2019-2025 (USD Million)
Table 58 North America: Market Size, by Country, 2016-2019 (USD Million)
Table 59 North America: Market Size, by Country, 2019-2025 (USD Million)
12.2.4 United States
12.2.5 Canada
12.3 Europe
12.3.1 Europe: COVID-19 Impact
12.3.2 Europe: Mobile Apps and Web Analytics Market Drivers
12.3.3 Europe: Tariffs and Regulations
Table 60 Europe: Market Size, by Component, 2016-2019 (USD Million)
Table 61 Europe: Market Size, by Component, 2019-2025 (USD Million)
Table 62 Europe: Market Size, by Solution, 2016-2019 (USD Million)
Table 63 Europe: Market Size, by Solution, 2019-2025 (USD Million)
Table 64 Europe: Market Size, by Service, 2016-2019 (USD Million)
Table 65 Europe: Market Size, by Service, 2019-2025 (USD Million)
Table 66 Europe: Market Size, by Application, 2016-2019 (USD Million)
Table 67 Europe: Market Size, by Application, 2019-2025 (USD Million)
Table 68 Europe: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 69 Europe: Market Size, by Deployment Mode, 2019-2025 (USD Million)
Table 70 Europe: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 71 Europe: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 72 Europe: Market Size, by Industry Vertical, 2016-2019 (USD Million)
Table 73 Europe: Market Size, by Industry Vertical, 2019-2025 (USD Million)
Table 74 Europe: Market Size, by Country, 2016-2019 (USD Million)
Table 75 Europe: Market Size, by Country, 2019-2025 (USD Million)
12.3.4 United Kingdom
12.3.5 France
12.3.6 Germany
12.3.7 Rest of Europe
12.4 Asia-Pacific
12.4.1 Asia-Pacific: COVID-19 Impact
12.4.2 Asia-Pacific: Mobile Apps and Web Analytics Market Drivers
12.4.3 Asia-Pacific: Tariffs and Regulations
Figure 38 Asia-Pacific: Market Snapshot
Table 76 Asia-Pacific: Market Size, by Component, 2016-2019 (USD Million)
Table 77 Asia-Pacific: Market Size, by Component, 2019-2025 (USD Million)
Table 78 Asia-Pacific: Market Size, by Solution, 2016-2019 (USD Million)
Table 79 Asia-Pacific: Market Size, by Solution, 2019-2025 (USD Million)
Table 80 Asia-Pacific: Market Size, by Service, 2016-2019 (USD Million)
Table 81 Asia-Pacific: Market Size, by Service, 2019-2025 (USD Million)
Table 82 Asia-Pacific: Market Size, by Application, 2016-2019 (USD Million)
Table 83 Asia-Pacific: Market Size, by Application, 2019-2025 (USD Million)
Table 84 Asia-Pacific: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 85 Asia-Pacific: Market Size, by Deployment Mode, 2019-2025 (USD Million)
Table 86 Asia-Pacific: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 87 Asia-Pacific: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 88 Asia-Pacific: Market Size, by Industry Vertical, 2016-2019 (USD Million)
Table 89 Asia-Pacific: Market Size, by Industry Vertical, 2019-2025 (USD Million)
Table 90 Asia-Pacific: Market Size, by Country, 2016-2019 (USD Million)
Table 91 Asia-Pacific: Market Size, by Country, 2019-2025 (USD Million)
12.4.4 China
12.4.5 India
12.4.6 Japan
12.4.7 Rest of Asia-Pacific
12.5 Middle East and Africa
12.5.1 Middle East and Africa: COVID-19 Impact
12.5.2 Middle East and Africa: Mobile Apps and Web Analytics Market Drivers
12.5.3 Middle East and Africa: Tariffs and Regulations
Table 92 Middle East and Africa: Market Size, by Component, 2016-2019 (USD Million)
Table 93 Middle East and Africa: Market Size, by Component, 2019-2025 (USD Million)
Table 94 Middle East and Africa: Market Size, by Solution, 2016-2019 (USD Million)
Table 95 Middle East and Africa: Market Size, by Solution, 2019-2025 (USD Million)
Table 96 Middle East and Africa: Market Size, by Service, 2016-2019 (USD Million)
Table 97 Middle East and Africa: Market Size, by Service, 2019-2025 (USD Million)
Table 98 Middle East and Africa: Market Size, by Application, 2016-2019 (USD Million)
Table 99 Middle East and Africa: Market Size, by Application, 2019-2025 (USD Million)
Table 100 Middle East and Africa: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 101 Middle East and Africa: Market Size, by Deployment Mode, 2019-2025 (USD Million)
Table 102 Middle East and Africa: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 103 Middle East and Africa: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 104 Middle East and Africa: Market Size, by Industry Vertical, 2016-2019 (USD Million)
Table 105 Middle East and Africa: Market Size, by Industry Vertical, 2019-2025 (USD Million)
Table 106 Middle East and Africa: Market Size, by Country, 2016-2019 (USD Million)
Table 107 Middle East and Africa: Market Size, by Country, 2019-2025 (USD Million)
12.5.4 Middle East
12.5.5 Africa
12.6 Latin America
12.6.1 Latin America: COVID-19 Impact
12.6.2 Latin America: Mobile Apps and Web Analytics Market Drivers
12.6.3 Latin America: Tariffs and Regulations
Table 108 Latin America: Market Size, by Component, 2016-2019 (USD Million)
Table 109 Latin America: Market Size, by Component, 2019-2025 (USD Million)
Table 110 Latin America: Market Size, by Solution, 2016-2019 (USD Million)
Table 111 Latin America: Market Size, by Solution, 2019-2025 (USD Million)
Table 112 Latin America: Market Size, by Service, 2016-2019 (USD Million)
Table 113 Latin America: Market Size, by Service, 2019-2025 (USD Million)
Table 114 Latin America: Market Size, by Application, 2016-2019 (USD Million)
Table 115 Latin America: Market Size, by Application, 2019-2025 (USD Million)
Table 116 Latin America: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 117 Latin America: Market Size, by Deployment Mode, 2019-2025 (USD Million)
Table 118 Latin America: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 119 Latin America: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 120 Latin America: Market Size, by Industry Vertical, 2016-2019 (USD Million)
Table 121 Latin America: Market Size, by Industry Vertical, 2019-2025 (USD Million)
Table 122 Latin America: Market Size, by Country, 2016-2019 (USD Million)
Table 123 Latin America: Market Size, by Country, 2019-2025 (USD Million)
12.6.4 Brazil
12.6.5 Mexico
12.6.6 Rest of Latin America

13 Competitive Landscape
13.1 Overview
13.2 Market Evaluation Framework
Figure 39 Market Evaluation Framework: Partnerships and Expansions Between 2019 and 2020
13.3 Market Share, 2020
Figure 40 Microsoft Led Mobile Apps and Web Analytics Market in 2019
13.4 Historical Revenue Analysis of Key Market Players
Figure 41 Revenue Analysis of Key Market Players
13.5 Key Market Developments
13.5.1 New Product Launches and Product Enhancements
Table 124 New Product Launches and Product Enhancements, 2019-2020
13.5.2 Business Expansions
Table 125 Business Expansions, 2020
13.5.3 Mergers and Acquisitions
13.5.4 Partnerships, Agreements, Contracts, and Collaborations

14 Company Evaluation Matrix and Company Profiles
14.1 Introduction
14.2 Company Evaluation Matrix Definitions and Methodology
14.2.1 Ranking of Key Players in Mobile Apps and Web Analytics Market, 2020
Figure 42 Ranking of Key Players, 2020
14.3 Company Evaluation Matrix, 2020
14.3.1 Star
14.3.2 Emerging Leaders
14.3.3 Pervasive
Figure 43 Mobile Apps and Web Analytics Market (Global), Company Evaluation Matrix, 2020
14.4 Microsoft
Figure 44 Microsoft: Company Snapshot
Figure 45 Microsoft: SWOT Analysis
14.5 Google
Figure 46 Google: Company Snapshot
Figure 47 Google: SWOT Analysis
14.6 Oracle
Figure 48 Oracle: Company Snapshot
Figure 49 Oracle: SWOT Analysis
14.7 SAP
Figure 50 SAP: Company Snapshot
Figure 51 SAP: SWOT Analysis
14.8 AWS
Figure 52 AWS: Company Snapshot
Figure 53 AWS: SWOT Analysis
14.9 IBM
Figure 54 IBM: Company Snapshot
14.10 Teradata
Figure 55 Teradata: Company Snapshot
14.11 Adobe
Figure 56 Adobe: Company Snapshot
14.12 Sas Institute
Figure 57 Sas Institute: Company Snapshot
14.13 Micro Focus
Figure 58 Micro Focus: Company Snapshot
14.14 Tibco Software
14.15 Salesforce
Figure 59 Salesforce: Company Snapshot
Figure 60 Salesforce: SWOT Analysis
14.16 Splunk
Figure 61 Splunk: Company Snapshot
14.17 Microstrategy
Figure 62 Microstrategy: Company Snapshot
14.18 at Internet
14.19 Webtrends
14.20 Comscore
Figure 63 Comscore: Company Snapshot
14.21 Mixpanel
14.22 Upland Localytics
14.23 Amplitude Analytics
14.24 Qlik
14.25 Flurry
14.26 Cooladata
14.27 Countly
14.28 Mobilebridge
14.29 Appsflyer
14.30 Uxcam
14.31 Right-To-Win

15 Adjacent Markets
15.1 Predictive Analytics Market
15.1.1 Introduction
Table 128 Global Predictive Analytics Market Size and Growth Rate, 2015-2022 (USD Million, Y-O-Y %)
Table 129 Predictive Analytics Market Size, by Region, 2015-2022 (USD Million)
Table 130 Predictive Analytics Market Size, by Type, 2015-2022 (USD Million)
Table 131 Predictive Analytics Market Size, by Service, 2015-2022 (USD Million)
Table 132 Predictive Analytics Market Size, by Professional Service, 2015-2022 (USD Million)
Table 133 Predictive Analytics Market Size, by Deployment Mode, 2015-2022 (USD Million)
Table 134 Predictive Analytics Market Size, by Organization Size, 2015-2022 (USD Million)
Table 135 Predictive Analytics Market Size, by Industry Vertical, 2015-2022 (USD Million)
15.2 Big Data Market
15.2.1 Introduction
Figure 64 Asia-Pacific to Account for the Highest CAGR During the Forecast Period
Table 136 Big Data Market Size, by Region, 2018-2025 (USD Million)
Table 137 Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 138 Big Data Market Size, by Component, 2018-2025 (USD Million)
Table 139 Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 140 Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 141 Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 142 North America: Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 143 North America: Big Data Market Size, by Component, 2018-2025 (USD Million)
Table 144 North America: Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 145 North America: Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 146 North America: Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 147 North America: Big Data Market Size, by Country, 2018-2025 (USD Million)
Table 148 Europe: Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 149 Europe: Big Data Market Size, by Component, 2018-2025 (USD Million)
Table 150 Europe: Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 151 Europe: Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 152 Europe: Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 153 Europe: Big Data Market Size, by Country, 2018-2025 (USD Million)
Table 154 Asia-Pacific: Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 155 Asia-Pacific: Big Data Market Size, by Component, 2018-2025 (USD Million)
Table 156 Asia-Pacific: Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 157 Asia-Pacific: Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 158 Asia-Pacific: Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 159 Asia-Pacific: Big Data Market Size, by Country, 2018-2025 (USD Million)
Table 160 Middle East and Africa: Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 161 Middle East and Africa: Big Data Market Size, by Component, 2018-2025 (USD Million)
Table 162 Middle East and Africa: Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 163 Middle East and Africa: Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 164 Middle East and Africa: Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 165 Middle East and Africa: Big Data Market Size, by Country, 2018-2025 (USD Million)
Table 166 Latin America: Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 167 Latin America: Big Data Market Size, by Component, 2018-2025 (USD Million)
Table 168 Latin America: Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 169 Latin America: Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 170 Latin America: Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 171 Latin America: Big Data Market Size, by Country, 2018-2025 (USD Million)

16 Appendix
16.1 Industry Experts
16.2 Discussion Guide
16.3 Knowledge Store: Subscription Portal
16.4 Available Customizations
16.5 Related Reports
16.6 Author Details

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  • Adobe
  • Amplitude Analytics
  • Appsflyer
  • AT Internet
  • AWS
  • Comscore
  • Cooladata
  • Countly
  • Flurry
  • Google
  • IBM
  • Micro Focus
  • Microsoft
  • Microstrategy
  • Mixpanel
  • Mobilebridge
  • Oracle
  • Qlik
  • Salesforce
  • SAP
  • Sas Institute
  • Splunk
  • Star
  • Teradata
  • Tibco Software
  • Upland Localytics
  • Uxcam
  • Webtrends
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