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Digital Trends in the Retail Industry, Global, 2019-2021

  • Report

  • 88 Pages
  • September 2020
  • Region: Global
  • Frost & Sullivan
  • ID: 5144613

Gain a 360 Degree Perspective on Critical Success Factors

The top digital transformation drivers for retailers over the next two years will be to improve customer experience (CX) and their marketing capabilities. Retailers will also leverage digital technologies to manage their supply chains and improve their operational efficiency. Internet of Things (IoT), augmented reality (AR), and artificial intelligence (AI) exhibit the most promising growth opportunities in this space. COVID-19 has accelerated the move to update online shopping capabilities. Retailers will need to expedite investments in AI, IoT, AR, and CX solutions. Providing customized products and services and personalized customer care will be critical success factors. AI, IoT, and AR facilitate this strategy.

This study incorporates the breadth of analysis obtained from the publisher's research with customer research to provide their clients with a holistic view of the investments and impact of digital solutions. The first part of this study covers the most recent research conducted by the publisher’s Visionary Innovation Group and Customer Experience (CX) Practice. Here you will find the latest insights on the state of the industry, the impact of COVID-19, and predictions for digital retail solutions. The second part of this study covers a detailed survey conducted with end-users in the retail industry by the publisher’s digital transformation team. This section provides insight into customer perspectives, digital transformation trends, and investment plans.

Key Features

The overall research objective is to measure the current use and future decision-making behavior toward information technology (IT) and telecommunications solutions around the globe, specifically: Enterprise Mobility Management, Digital Commerce, Unified Communications & Collaboration (UCC), Infrastructure and Data Centers, Cloud Communications, Analytics, Digital Marketing Solutions, Customer Experience Management, Cyber Security, Artificial Intelligence (AI) and Machine Learning (ML), Internet of Things (IoT), Blockchain (DLT), and Enterprise Information Management.

The Publisher aims to:


  • Understand the IT-related challenges organizations face today
  • Monitor the status of digital transformation
  • Assess the current and future use of business communications technologies
  • Evaluate factors that drive investments in communications technologies
  • Gauge IT and communications trends
  • Appraise available IT budgets
  • Discover growth opportunities

Research Benefits


  • Identify key business objectives in this industry and industry challenges
  • Discover IT investment opportunities to address these objectives and challenges; find technologies that have been proven to reduce costs and generate revenue
  • Benchmark with competition and other industry leaders
  • Learn new ways to improve customer experience
  • Determine successful strategies to develop and retain a best-in-class workforce
  • Facilitate your digital transformation journey

Table of Contents

Research Objectives and Methods


  • Customer Research Objectives
  • Research Methodology
  • Benefits of this Analysis for the Retail Industry

Strategic Imperatives


  • Digital Trends in the Retail Industry - Strategic Imperatives for Growth, Global, 2019 to 2021

Key Industry Trends and Market Predictions - Insights from the Publisher’s Visionary Innovations Experts and Customer Experience Analysts


  • Digital Trends in the Retail Industry - Key Industry Trends, Global, 2019 to 2021

Growth Opportunities


  • New Age Retail - Overview
  • Digital Trends in the Retail Industry - Technology Watch, Global, 2020
  • Impact of Social Shopping
  • New Age Retail - Market Opportunity Index
  • New Age Retail - Innovation Attractiveness Index
  • Digital Trends in the Retail Industry - Key Predictions for 2020: New Age Retail
  • New Age Retail - Predictions and Impact

IT Decision Maker Customer Survey Results


  • Survey Methodology
  • Digital Trends in the Retail Industry - Respondent IT Decision Maker Profile, Global, 2019
  • Digital Trends in the Retail Industry - Respondent IT Decision Maker Profile, Retail, Global, 2019

Summary of Major Findings

Investing in Digital Transformation to Achieve Top Objectives


  • Digital Trends in the Retail Industry - Top Business Objectives, Global, 2019 to 2020
  • Digital Trends in the Retail Industry - Top Business Objectives by Region, Global, 2019 to 2020
  • Digital Trends in the Retail Industry - Top IT Challenges, Global, 2019 to 2021
  • Digital Trends in the Retail Industry - Top IT Drivers, Global, 2019 to 2021
  • Digital Trends in the Retail Industry - Top IT Drivers by CEO vs CIO/CTO, Global, 2019 to 2021

Digital Transformation Implementation Strategies


  • Digital Trends in the Retail Industry - Stage of Digital Transformation, Global, 2019
  • Digital Trends in the Retail Industry - Top Business Processes to be Impacted by Digital Transformation, Global, 2019
  • Digital Trends in the Retail Industry - How Retailers Measure their Digital Transformation Success, Global, 2019

IT Solutions - Investment Plans


  • Digital Trends in the Retail Industry - IT/Telecom Solutions Used Today, Global, 2019
  • Digital Trends in the Retail Industry - Planned Investments Among Users, Global, 2019 to 2021
  • Digital Trends in the Retail Industry - Planned Investments Among Non - Users, Global, 2019 to 2021
  • Digital Trends in the Retail Industry - Primary Purchasing Channels of IT/Telecom Products/Services, Global, 2019
  • Digital Trends in the Retail Industry - Top IT/Telecom Purchase Decision Making Factors, Global, 2019 to 2021
  • Digital Trends in the Retail Industry - Top Solutions at Risk of Being Replaced, Global, 2019
  • Digital Trends in the Retail Industry - Top Reasons for Solutions to be Replaced, Global, 2019
  • Digital Trends in the Retail Industry - Top Security Concerns Regarding IT, Global, 2019

Transformative Technologies - Usage and Investment Plans


  • Digital Trends in the Retail Industry - Transformative Technologies in Use Today, Global, 2019
  • Digital Trends in the Retail Industry - Investment Plans for Transformative Technologies Among Users, Global, 2019 to 2021
  • Digital Trends in the Retail Industry - Investment Plans for Transformative Technologies Among Non - Users, Global, 2019
  • Digital Trends in the Retail Industry - Digital Transformation Deployment Channel, Global, 2019
  • Digital Trends in the Retail Industry - Stage of Implementation, Global, 2019
  • Digital Trends in the Retail Industry - Competitive Advantage of Digital Transformation, Global, 2019
  • Digital Trends in the Retail Industry - Top Reasons for Investments in IoT, Global, 2019
  • Digital Trends in the Retail Industry - Top Concerns Regarding IoT, Global, 2019
  • Digital Trends in the Retail Industry - Top Reasons for Investments in AI, Global, 2019
  • Digital Trends in the Retail Industry - Top Concerns Regarding AI, Global, 2019
  • Digital Trends in the Retail Industry - Top Reasons for Investments in Blockchain, Global, 2019
  • Digital Trends in the Retail Industry - Top Concerns Regarding Blockchain, Global, 2019

Digital Transformation - IT Budgets and Plans for Investments


  • Digital Trends in the Retail Industry - Company Revenue Growth, Global, 2019
  • Digital Trends in the Retail Industry - IT/Telecom Budget, Global, 2019
  • Digital Trends in the Retail Industry - Company's Revenue Growth, Global, 2019
  • Digital Trends in the Retail Industry - Company's Global IT Budget Allocation, Global, 2019

The Last Word


  • The Last Word - Three Big Predictions
  • Legal Disclaimer

Appendix - The Publisher's Digital Transformation Framework


  • Digital Transformation Framework
  • Digital Transformation Framework - Digital Ecosystem
  • Digital Transformation Framework - Business Functions
  • Digital Transformation Framework - Business Models
  • List of Exhibits

The Publisher's Story


  • Value Proposition - Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360º Research Perspective
  • Implementation Excellence
  • Blue Ocean Strategy