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Feminine Wipes Market Size, Share & Trends Analysis Report by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Pharmacies & Drugstores, Online), by Region, and Segment Forecasts, 2020 - 2027

  • ID: 5144621
  • Report
  • August 2020
  • Region: Global
  • 80 pages
  • Grand View Research

FEATURED COMPANIES

  • ALBAAD
  • Bodywise (UK) Limited
  • Corman SpA
  • Edgewell Personal Care
  • Guy & O'Neill, Inc.
  • Johnson & Johnson
  • MORE
Feminine Wipes Market Growth & Trends

The global feminine wipes market size is anticipated to reach USD 2.07 billion by 2027, expanding at a CAGR of 5.8% from 2020 to 2027. Demand for the product is driven by rising awareness among women worldwide regarding genital hygiene. At a macro level, increasing instances of early puberty are contributing significantly to the market growth.

The novel COVID-19 pandemic has contributed significantly to the market growth, with a sizable number of consumers worldwide keeping a stock of products (feminine wipes) that could last for months. Thus, panic buying is likely to create an unprecedented demand for the product throughout 2020. Though numerous leading retail outlets shut down operations due to the COVID-19 crisis during the first half of 2020, online sales of feminine wipes continue to remain healthy, most notably in the Asian markets.

Despite its rising popularity as a convenient feminine intimate care product, feminine wipes continue to face an increasing threat of substitution from a host of products, including washes, creams, and moisturizers. However, key market players are expected to offer products manufactured using sustainable raw materials to offset the threat of substitution for their products.

Asia Pacific emerged as the largest regional market for feminine wipes in 2019. Led by countries such as India and China, the Asia Pacific market is driven by an increasing number of health-conscious women. Southeast Asian markets, including Vietnam and Indonesia, have witnessed healthy gains across retail platforms over the years, thereby emerging as engines of growth. On the other hand, India is likely to emerge as the most lucrative market for feminine wipes in the foreseeable future, given the efforts being made by the industry and the government to promote hygiene practices among women countrywide.

The market is largely fragmented, with both domestic and international players sharing the market space. Market participants are expected to deploy mergers & acquisitions and product innovation as their key strategies to remain competitive in the coming years.

Feminine Wipes Market Report Highlights
  • In terms of distribution channel, the hypermarkets and supermarkets segment accounted for 37.2% share of the overall revenue in 2019.
  • Asia Pacific held the largest share of 34.2% in 2019.
  • Product innovation emerged as the key strategy deployed by the majority of market players to stay abreast of the competition.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • ALBAAD
  • Bodywise (UK) Limited
  • Corman SpA
  • Edgewell Personal Care
  • Guy & O'Neill, Inc.
  • Johnson & Johnson
  • MORE
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights

Chapter 3. Feminine Wipes Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis – Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Feminine Wipes Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19 on the Global Feminine Wipes Market

Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations

Chapter 5. Feminine Wipes Market: Distribution Channel Estimates & Trend Analysis
5.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
5.2. Supermarkets & Hypermarkets
5.2.1. Market estimates and forecast, 2016-2027 (USD Million)
5.3. Convenience Stores
5.3.1. Market estimates and forecast, 2016-2027 (USD Million)
5.4. Pharmacies & Drugstores
5.4.1. Market estimates and forecast, 2016-2027 (USD Million)
5.5. Online
5.5.1. Market estimates and forecast, 2016-2027 (USD Million)
5.6. Others
5.6.1. Market estimates and forecast, 2016-2027 (USD Million)

Chapter 6. Feminine Wipes Market: Regional Estimates & Trend Analysis
6.1. Regional Movement Analysis & Market Share, 2019 & 2027
6.2. North America
6.2.1. Market estimates and forecast, 2016-2027 (USD Million)
6.2.2. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)
6.2.3. The U.S.
6.2.3.1. Market estimates and forecast, 2016-2027 (USD Million)
6.2.3.2. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)
6.3. Europe
6.3.1. Market estimates and forecast, 2016-2027 (USD Million)
6.3.2. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)
6.3.3. Germany
6.3.3.1. Market estimates and forecast, 2016-2027 (USD Million)
6.3.3.2. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)
6.3.4. The U.K.
6.3.4.1. Market estimates and forecast, 2016-2027 (USD Million)
6.3.4.2. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)
6.4. Asia Pacific
6.4.1. Market estimates and forecast, 2016-2027 (USD Million)
6.4.2. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)
6.4.3. China
6.4.3.1. Market estimates and forecast, 2016-2027 (USD Million)
6.4.3.2. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)
6.4.4. India
6.4.4.1. Market estimates and forecast, 2016-2027 (USD Million)
6.4.4.2. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)
6.5. Central & South America
6.5.1. Market estimates and forecast, 2016-2027 (USD Million)
6.5.2. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)
6.5.3. Brazil
6.5.3.1. Market estimates and forecast, 2016-2027 (USD Million)
6.5.3.2. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)
6.6. Middle East & Africa
6.6.1. Market estimates and forecast, 2016-2027 (USD Million)
6.6.2. Market estimates and forecast, by application, 2016-2027 (USD Million)
6.6.3. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)
6.6.4. UAE
6.6.4.1. Market estimates and forecast, 2016-2027 (USD Million)
6.6.4.2. Market estimates and forecast, by distribution channel, 2016-2027 (USD Million)

Chapter 7. Competitive Analysis
7.1. Key global players, recent developments & their impact on the industry
7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
7.3. Vendor Landscape
7.3.1. Key company market share analysis, 2019

Chapter 8. Company Profiles
8.1. Procter & Gamble
8.1.1. Company Overview
8.1.2. Financial Performance
8.1.3. Product Benchmarking
8.1.4. Strategic Initiatives
8.2. Johnson & Johnson
8.2.1. Company Overview
8.2.2. Financial Performance
8.2.3. Product Benchmarking
8.2.4. Strategic Initiatives
8.3. Edgewell Personal Care
8.3.1. Company Overview
8.3.2. Financial Performance
8.3.3. Product Benchmarking
8.3.4. Strategic Initiatives
8.4. Kimberly-Clark
8.4.1. Company Overview
8.4.2. Financial Performance
8.4.3. Product Benchmarking
8.4.4. Strategic Initiatives
8.5. Unicharm Corporation
8.5.1. Company Overview
8.5.2. Financial Performance
8.5.3. Product Benchmarking
8.5.4. Strategic Initiatives
8.6. ALBAAD
8.6.1. Company Overview
8.6.2. Financial Performance
8.6.3. Product Benchmarking
8.6.4. Strategic Initiatives
8.7. Guy & O'Neill, Inc.
8.7.1. Company Overview
8.7.2. Financial Performance
8.7.3. Product Benchmarking
8.7.4. Strategic Initiatives
8.8. Bodywise (UK) Limited
8.8.1. Company Overview
8.8.2. Financial Performance
8.8.3. Product Benchmarking
8.8.4. Strategic Initiatives
8.9. Corman SpA
8.9.1. Company Overview
8.9.2. Financial Performance
8.9.3. Product Benchmarking
8.9.4. Strategic Initiatives
8.10. Laclede, Inc.
8.10.1. Company Overview
8.10.2. Financial Performance
8.10.3. Product Benchmarking
8.10.4. Strategic Initiatives
Note: Product cover images may vary from those shown
  • Procter & Gamble
  • Johnson & Johnson
  • Edgewell Personal Care
  • Kimberly-Clark
  • Unicharm Corporation
  • ALBAAD
  • Guy & O'Neill, Inc.
  • Bodywise (UK) Limited
  • Corman SpA
  • Laclede, Inc.
Note: Product cover images may vary from those shown

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