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Organic Tea Market Size, Share & Trends Analysis Report by Product (Camellia Sinensis-based (Green, Black, Oolong, White), Herbal), by Taste, by Form, by Distribution Channel, by Region, and Segment Forecasts, 2020-2027

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    Report

  • 80 Pages
  • August 2020
  • Region: Global
  • Grand View Research
  • ID: 5144644
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Organic Tea Market Growth & Trends

The global organic tea market size is expected to reach USD 1.12 billion by 2027, expanding at a CAGR of 16.2% from 2020 to 2027. The rising importance of a healthy lifestyle among the consumers in light of increased awareness regarding wellness nutrition through social media and satellite television channels is expected to expand the market scope. Furthermore, growing concerns related to adverse effects associated with synthetic ingredients in packaged food and beverages are expected to compel the buyers to increase spending on consuming organic tea as a key alternative to conventional drinks.

Product launches have been playing a crucial role in shaping the industry dynamics. For instance, in October 2019, Celestial Seasonings launched TeaWell, a product line that includes organic wellness tea, which provides a vigorous combination of health benefits, along with pleasant flavors. The line offers a large number of flavors formed using a blend of herbs and botanicals that improve the shape of both mind and body. These products contain “Daily Wellness Core”, which is a combination of four essential ingredients, including panax ginseng, dandelion root, elderberry, and green rooibos.

It is claimed that panax ginseng improves mental vitality, dandelion root enhances digestion, elderberry boosts immunity, and green rooibos acts as antioxidants. Some of the popular products being offered under the product line are Organic Green Tea with Grapefruit, Organic Moringa Lemon Ginger, and Organic Hibiscus with Lime. These products are available for USD 4.99.

Organic Tea Market Report Highlights
  • The herbal product segment is expected to witness the fastest growth during forecast years with a CAGR of 17.1% from 2020 to 2027. The rising importance of herbal tea as a daily drink for maintaining a healthy lifestyle is expected to have a positive impact on the segment growth over the next few years.
  • Based on taste, the flavored segment accounted for the largest share of more than 80.0% in 2019. This is attributed to the increased preference for these products due to the easy access of such products to the consumers through offline as well as online channels.
  • By form, the leaf and powder segment accounted for the largest share of more than 45.0% in 2019. The growth of the segment is attributed to the first-mover advantage associated with leaf as well as powder forms.
  • Asia Pacific dominated the market with more than 35.0% share in 2019. Extensive customer base in countries, including China, India, Japan, Thailand, and Vietnam, is expected to fuel the regional market growth in the near future.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Segment Outlook
2.4. Taste Outlook
2.5. Form Outlook
2.6. Distribution Channel Outlook
2.7. Competitive Insights
Chapter 3. Organic Tea Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis-Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Organic Tea Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Organic Tea Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2019 & 2027
5.2. Camelia Sinesis-based
5.2.1. Market estimates and forecast, 2016-2027 (USD Thousand)
5.2.2. Black Tea
5.2.2.1. Market estimates and forecast, 2016-2027 (USD Thousand)
5.2.3. Green Tea
5.2.3.1. Market estimates and forecast, 2016-2027 (USD Thousand)
5.2.4. White Tea
5.2.4.1. Market estimates and forecast, 2016-2027 (USD Thousand)
5.2.5. Oolong Tea
5.2.5.1. Market estimates and forecast, 2016-2027 (USD Thousand)
5.2.6. Others
5.2.6.1. Market estimates and forecast, 2016-2027 (USD Thousand)
5.3. Herbal Tea
5.3.1. Market estimates and forecast, 2016-2027 (USD Thousand)
Chapter 6. Organic Tea Market: Taste Estimates & Trend Analysis
6.1. Taste Movement Analysis & Market Share, 2019 & 2027
6.2. Flavored
6.2.1. Market estimates and forecast, 2016-2027 (USD Thousand)
6.3. Plain
6.3.1. Market estimates and forecast, 2016-2027 (USD Thousand)
Chapter 7. Organic Tea Market: Form Estimates & Trend Analysis
7.1. Form Movement Analysis & Market Share, 2019 & 2027
7.2. Tea Bag
7.2.1. Market estimates and forecast, 2016-2027 (USD Thousand)
7.3. Leaf & Powder
7.3.1. Market estimates and forecast, 2016-2027 (USD Thousand)
7.4. Liquid
7.4.1. Market estimates and forecast, 2016-2027 (USD Thousand)
Chapter 8. Organic Tea Market: Distribution Channel Estimates & Trend Analysis
8.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
8.2. Hypermarkets & Supermarkets
8.2.1. Market estimates and forecast, 2016-2027 (USD Thousand)
8.3. Convenience Stores
8.3.1. Market estimates and forecast, 2016-2027 (USD Thousand)
8.4. Online & D2C
8.4.1. Market estimates and forecast, 2016-2027 (USD Thousand)
8.5. Others
8.5.1. Market estimates and forecast, 2016-2027 (USD Thousand)
Chapter 9. Organic Tea Market: Regional Estimates & Trend Analysis
9.1. Regional Movement Analysis & Market Share, 2019 & 2027
9.2. North America
9.2.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.2.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.2.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.2.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.2.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.2.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.2.6. The U.S.
9.2.6.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.2.6.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.2.6.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.2.6.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.2.6.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.2.6.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.3. Europe
9.3.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.3.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.3.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.3.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.3.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.3.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.3.6. The U.K.
9.3.6.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.3.6.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.3.6.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.3.6.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.3.6.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.3.6.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.3.7. Germany
9.3.7.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.3.7.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.3.7.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.3.7.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.3.7.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.3.7.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.4. Asia Pacific
9.4.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.4.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.4.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.4.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.4.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.4.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.4.6. China
9.4.6.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.4.6.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.4.6.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.4.6.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.4.6.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.4.6.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.4.7. Japan
9.4.7.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.4.7.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.4.7.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.4.7.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.4.7.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.4.7.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.4.8. India
9.4.8.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.4.8.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.4.8.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.4.8.3. Market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.4.8.4. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.4.8.5. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.4.8.6. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.4.9. Indonesia
9.4.9.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.4.9.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.4.9.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.4.9.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.4.9.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.4.9.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.5. Central & South America
9.5.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.5.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.5.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.5.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.5.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.5.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.5.6. Brazil
9.5.6.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.5.6.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.5.6.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.5.6.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.5.6.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.5.6.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.6. Middle East & Africa
9.6.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.6.2. Market estimates and forecast, by product, 2016-2027 (USD Thousand)
9.6.2.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.6.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.6.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.6.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
9.6.6. South Africa
9.6.6.1. Market estimates and forecast, 2016-2027 (USD Thousand)
9.6.6.1.1. Camelia Sinesis-based organic tea market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.6.6.2. Market estimates and forecast, by segment, 2016-2027 (USD Thousand)
9.6.6.3. Market estimates and forecast, by taste, 2016-2027 (USD Thousand)
9.6.6.4. Market estimates and forecast, by form, 2016-2027 (USD Thousand)
9.6.6.5. Market estimates and forecast, by distribution channel, 2016-2027 (USD Thousand)
Chapter 10. Competitive Analysis
10.1. Key global players, recent developments & their impact on the industry
10.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
10.3. Vendor Landscape
10.3.1. Key company market share analysis, 2019
Chapter 11. Company Profiles
11.1. Compass Tea Company
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. Product Benchmarking
11.1.4. Strategic Initiatives
11.2. Davidson's Organics
11.2.1. Company Overview
11.2.2. Financial Performance
11.2.3. Product Benchmarking
11.2.4. Strategic Initiatives
11.3. Little Red Cup Tea Co.
11.3.1. Company Overview
11.3.2. Financial Performance
11.3.3. Product Benchmarking
11.3.4. Strategic Initiatives
11.4. Numi, Inc.
11.4.1. Company Overview
11.4.2. Financial Performance
11.4.3. Product Benchmarking
11.4.4. Strategic Initiatives
11.5. Pepsico
11.5.1. Company Overview
11.5.2. Financial Performance
11.5.3. Product Benchmarking
11.5.4. Strategic Initiatives
11.6. The Coca-Cola Company
11.6.1. Company Overview
11.6.2. Financial Performance
11.6.3. Product Benchmarking
11.6.4. Strategic Initiatives
11.7. The Hain Celestial Group, Inc.
11.7.1. Company Overview
11.7.2. Financial Performance
11.7.3. Product Benchmarking
11.7.4. Strategic Initiatives
11.8. Tielka
11.8.1. Company Overview
11.8.2. Financial Performance
11.8.3. Product Benchmarking
11.8.4. Strategic Initiatives
11.9. Unilever
11.9.1. Company Overview
11.9.2. Financial Performance
11.9.3. Product Benchmarking
11.9.4. Strategic Initiatives
11.10. Wessanen
11.10.1. Company Overview
11.10.2. Financial Performance
11.10.3. Product Benchmarking
11.10.4. Strategic Initiatives

Companies Mentioned

  • Compass Tea Company
  • Davidson's Organics
  • Little Red Cup Tea Co.
  • Numi, Inc.
  • Pepsico
  • The Coca-Cola Company
  • The Hain Celestial Group, Inc.
  • Tielka
  • Unilever
  • Wessanen

Methodology

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