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U.S. Lawn Mower Market - Comprehensive Study and Strategic Analysis 2020-2025

  • ID: 5145415
  • Report
  • September 2020
  • Region: United States
  • 348 pages
  • Arizton
UP TO OFF
until Aug 15th 2021

FEATURED COMPANIES

  • AGCO
  • Bobcat Company
  • Future Gen Robotics
  • LG
  • R&R Products
  • Textron
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this U.S. Lawn Mower Market Report

The U.S. lawn mower market by revenue is expected to grow at a CAGR of over 4% during the period 2019-2025.

The U.S. commercial lawn mower market is growing on account of the growing demand for landscaping services in residential lawns, golf courses, sports fields, and public parks across the country. The use of IoT-enabled technology, in combination with machine learning and AI, could lead to a paradigm shift in the US’s system management and control. The landscaping industry is growing in commercial construction activities due to the increasing demand for backyard beautification, contributing to the growth of the U.S commercial lawn mower market. The development of green spaces and green roofs is driving the US industry's need for innovative lawn mower products.

Owing to the use in golf courses and other large parks and lawns, the increasing deployment of new commercial lawn mowers would fuel market growth. The lawn mower market in the US will witness surging demand during the period 2019−2025. With the increase in spending toward eco-friendly landscaping, connecting lawn mowers, with the internet of technology, development of sustainable cities, among others, the demand for electric lawn mowers is anticipated to increase. Further, activities such as golf are becoming mainstream consumer leisure destinations, thereby witnessing high growth in the US.

The following factors are likely to contribute to the growth of the U.S. lawn mower market during the forecast period:
  • Introduction of IoT-enabled Lawn Mowers
  • Rise of the Landscaping Industry
  • Development of Sustainable Cities
  • Increased influence of Internet on End-users’ Purchasing Behavior
The study considers the present scenario of the U.S. lawn mower market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

U.S. Lawn Mower Market Segmentation

The U.S. Lawn mower market research report includes a detailed segmentation by products, fuel type, end-user, blade type, other type, geography. In terms of unit shipment, the walk-behind segment is expected to reach a revenue share of close to 14 million by 2025. The increasing demand for professional landscaping services in the country is likely to propel the demand for commercial lawn mowers during the forecast period. Ride-on mowers are primarily in the range of 18-25 HP.

They are self-propelled and are majorly air-conditioned. The engines have largely evolved to having electric starters, which is likely to increase their adoption during the forecast period. Diesel engines are increasingly being used in ride-on mowers. Both ride-on and walk-behind mowers have witnessed developments in transmissions. Electric-start models have choices such as liquid cooling, V-twin, or diesel power. The competitive advantages offered by walk-behind mowers have been the primary reason for their high uptake. Further, the requirement for productivity and efficiency and the absence of mowers that can handle a variety of terrains have almost made the production of zero-turn mowers a necessity among vendors.

The US residential user segment is expected to reach 10.51 million units by 2025. The increasing integration of eco-friendly solutions with mower technology is expected to encourage residential owners to procure the latest and advanced lawn mowers. Zero-turn mowers are offering a complete range of equipment, which can provide convenience and comfort, ease of operation, and better-quality performance. Residential users are engaged in using lawn care equipment devices, particularly lawnmowers. The usage of battery-powered and electric-powered zero-turn lawn mower equipment is anticipated to gain a considerable rise in demand among household users in developed countries.

Gas-powered lawn mowers dominated the US market in 2019. The increasing demand for lawn and yard landscaping will help this segment to gain market share during the forecast period. The electric-powered lawn mower segment is expected to grow owing to the growing demand for eco-friendly lawn mowers during the forecast period. In the future, hybrid mowers are expected to gain popularity with combinations of battery and engine-powered technology and gas and battery-powered technology due to the existent noise and emission challenges, which are expected to increase in the future. While battery will be the main source of power, small combustion engines are expected to supplement power alternative fuel, and power sources such as propane and solar will become mainstream. Electric cutting units and traction power are also likely to find their way into golf course mower equipment. While air-cooled engines are widespread, liquid-cooled engines are gaining traction in mowers.

Segmentation by Products
  • Walk-behind Mowers
  • Reel/Cylinder
  • Self-propelled
  • Push
  • Hover
  • Ride-on Mowers
  • Standard Ride-on
  • Zero-turn
  • Lawn Tractor
  • Garden Tractor
  • Robotic Mowers
Segmentation by Fuel Type
  • Manual
  • Gas-powered
  • Propane-powered
  • Electric Corded
  • Electric Cordless
Segmentation by Other Type
  • Blade Type
  • Cylinder
  • Deck/Standard
  • Mulching
  • Lifting
  • Drive Type
  • Manual
  • AWD
  • FWD
  • RWD
  • Start Type
  • No Start Required
  • Keyed Start
  • Push Start
  • Recoil Start
Segmentation by End-user
  • Residential
  • Professional Landscaping Services
  • Government & Others
  • Golf Courses
Segmentation by Geography
  • US
INSIGHTS BY VENDORS

AriensCo, Deere & Co., Husqvarna, Kubota, Briggs & Stratton, MTD Products, STIGA, Textron, Techtronic Industries, and The Toro Company are the major vendors in the US lawn mower market. Several players offer a wide variety of gardening equipment to achieve economies of scale. The acquisition strategy has been followed by the majority of the players in the path of becoming industry leaders. The concentration of markets in developed countries such as the US is high. The competition among vendors exists based on offerings and pricing. Market leaders are currently emphasizing the adoption of energy-efficient goods owing to the increasing trend of using less carbon energy sources. This can be due to the growing environmental challenges, such as global warming. Manufacturers prioritize recognizing various demand conditions while setting certain goals for achieving profitability and the effective usage of capital resources.

Prominent Vendors
  • Ariens Company (AriensCo)
  • Briggs & Stratton
  • Deere & Company
  • Honda
  • Husqvarna Group
  • Kubota
  • MTD Products
  • Robert Bosch
  • STIGA Group
  • Techtronic Industries
  • Textron
  • The Toro Company
Other Prominent Vendors
  • Alamo Group
  • Alfred Kärcher
  • AL-KO
  • Altoz
  • AGCO
  • AS-Motor
  • Bad Boy Mowers
  • Black + Decker
  • Blount International
  • Bobcat Company
  • Carraro
  • Chervon Group
  • Cobra Garden Machinery
  • Einhell Germany
  • Emak Group
  • Erkunt Traktor Sanayii
  • Excel Industries
  • Future Gen Robotics
  • Generac Power Systems
  • Greenworks Tools
  • Grey Technology
  • Hangzhou Favor Robot Technology
  • Hayter Limited
  • Hitachi
  • The Hyundai Motor Group
  • iRobot
  • LG
  • Lowe’s Corporation (Kobalt)
  • Makita Corporation
  • Mamibot
  • McLane Manufacturing
  • Mean Green Products
  • Metalcraft of Mayville
  • Moridge Manufacturing
  • Ningbo NGP Industry
  • Positec Tool (WORX)
  • R&R Products
  • Schiller Grounds Care
  • Shibaura
  • Snow Joe
  • STIHL
  • SUMEC Corp. (Yard Force)
  • Swisher Acquisition
  • The Kobi Company
  • Turflynx
  • Venture Products
  • Volta
  • Walker
  • Weibang
  • WIPER ECOBORT by NIKO
  • Wright Manufacturing
  • Yamabiko Europe (Belrobotics)
  • Zhejiang Tianchen Intelligence & Technology
  • ZIPPER Maschinen
  • Zucchetti Centro Sistemi (ZCS)
KEY QUESTIONS ANSWERED
  • What is the market size of the U.S. lawn mower market?
  • What are the factors impacting the growth of the market?
  • What are the drivers, trends, and restraints in the market?
  • Who are the leading vendors, and what are their market shares?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AGCO
  • Bobcat Company
  • Future Gen Robotics
  • LG
  • R&R Products
  • Textron
  • MORE
1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope Of The Study
4.4 Market Segmentation

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview
7.2 Dynamics Of Landscaping Industry
7.3 Dawn Of Robotic Lawn Mower

8 Impact Of COVID-19
8.1 Overview
8.2 COVID-19 Impact On Global Trade

9 Market Opportunities & Trends
9.1 Connecting Lawn Mowers With The IoT
9.2 Growing Landscaping Industry
9.3 Growing Influx Of Alternate Fuel Options & Robotic Lawn Mowers

10 Market Growth Enablers
10.1 Increased Demand For Golf Courses
10.2 Growth In Manufacture-Led Programs & Initiatives
10.3 Development Of Sustainable Cities
10.4 Influence Of Internet In Shaping End-Users' Purchasing Behavior

11 Market Restraints
11.1 Increase in Artificial Grass Usage
11.2 Rise In Xeriscaping
11.3 Shortage of Skilled & Qualified Labors

12 Market Landscape
12.1 Historic Data 2016-2018
12.2 Market Size & Forecast
12.3 Product
12.4 End-User
12.5 Fuel Type
12.6 Blade Type
12.7 Drive Type
12.8 Start Type
12.9 Five Forces Analysis

13 Value Chain Analysis
13.1 Value Chain Overview
13.2 Value Chain Analysis

14 Product
14.1 Market Snapshot & Growth Engine - Revenue
14.2 Market Snapshot & Growth Engine - Unit Shipments
14.3 Market Overview

15 Walk-Behind Mowers
15.1 Market Snapshot & Growth Engine - Revenue
15.2 Market Snapshot & Growth Engine - Unit Shipments
15.3 Market Size & Forecast
15.4 Market Size & Forecast By Sub-Product
15.5 Reel/Cylinder Walk-Behind Mowers
15.6 Self-Propelled Walk-Behind Mowers
15.7 Walk-Behind Push Mower
15.8 Walk-Behind Hover Mower

16 Ride-On Mowers
16.1 Market Snapshot & Growth Engine - Revenue
16.2 Market Snapshot & Growth Engine - Unit Shipments
16.3 Market Size & Forecast
16.4 Market Size & Forecast By Sub-Product
16.5 Standard Ride-On
16.6 ZERO-TURN MOWER
16.7 LAWN TRACTOR
16.8 Garden Tractor

17 Robotic Lawn Mowers
17.1 Market Size & Forecast - Revenue & Unit Shipment

18 Fuel Type
18.1 Market Snapshot & Growth Engine - Revenue
18.2 Market Snapshot & Growth Engine - Unit Shipments
18.3 Market Overview
18.4 Gas-Powered
18.5 Electric-Corded
18.6 Electric Cordless/Battery-Powered
18.7 Propane-Powered
18.8 Manual-Powered

19 End User
19.1 Market Snapshot & Growth Engine - Revenue
19.2 Market Snapshot & Growth Engine - Unit Shipments
19.3 Market Overview
19.4 Residential Users
19.5 Professional Landscaping Service
19.6 Golf Courses
19.7 Government & Others

20 Drive Type
20.1 Market Snapshot & Growth Engine - Revenue
20.2 Market Snapshot & Growth Engine - Unit Shipments
20.3 Market Overview
20.4 Manual Drive
20.5 RWD
20.6 FWD
20.7 AWD

21 Start Type
21.1 Market Snapshot & Growth Engine - Revenue
21.2 Market Snapshot & Growth Engine - Unit Shipments
21.3 Market Overview
21.4 No Start Required
21.5 Keyed Start
21.6 Push Start
21.7 Recoil Start

22 Blade Type
22.1 Market Snapshot & Growth Engine - Revenue
22.2 Market Snapshot & Growth Engine - Unit Shipments
22.3 Market Overview
22.4 Deck/Standard Blades
22.5 Mulching Blades
22.6 Lifting Blades
22.7 Cylinder Blades

23 Distribution Channel
23.1 Market Overview
23.2 Manufacture, Production, And Distribution
23.3 Distribution Through Retail Stores
23.4 Distribution Through Online Websites

24 Competitive Landscape
24.1 Competition Overview

25 Key Company Profiles
25.1 Ariens Company
25.2 Briggs & Stratton
25.3 Deere & Company
25.4 Honda
25.5 Husqvrna Group
25.6 KUBOTA
25.7 MTD PRODUCTS
25.8 Robert Bosch
25.9 Stiga Group
25.10 Techtronic Industries (TTI)
25.11 Textron
25.12 The Toro Company

26 Other Prominent Vendors
26.1 Alamo Group
26.2 ALFRED KÄRCHER
26.3 AL-KO
26.4 ALTOZ
26.5 AGCO
26.6 AS-MOTOR
26.7 BAD BOY MOWERS
26.8 Black + Decker
26.9 Blount International
26.10 Bobcat Company (Doosan Bobcat)
26.11 Carraro
26.12 Chervon Group
26.13 Cobra
26.14 EINHELL GERMANY
26.15 Emak Group
26.16 Erkunt Traktor Sanayii
26.17 Excel Industries
26.18 Future Gen Robotics
26.19 Generac Power Systems
26.20 Greenworks Tools
26.21 Grey Technology (GTECH)
26.22 Hangzhou Favor Robot Technology
26.23 Hayter Limited
26.24 Hitachi
26.25 Hyundai
26.26 iRobot
26.27 LG
26.28 Lowe’s Corporation (KOBALT)
26.29 MAKITA CORPORATION
26.30 Mamibot
26.31 MCLANE Manufacturing
26.32 Mean Green Products
26.33 Metalcraft Of Mayville
26.34 Moridge Manufacturing
26.35 NINGBO NGP INDUSTRY
26.36 Positec Tool (WORX)
26.37 R&R Products
26.38 Schiller Grounds Care
26.39 Shibaura
26.40 Snow Joe
26.41 STIHL
26.42 SUMEC (YARD FORCE)
26.43 Swisher Acquisition
26.44 The Kobi Company
26.45 Turflynx
26.46 Venture Products
26.47 Volta
26.48 Walker Manufacturing
26.49 WEIBANG
26.50 Wiper Ecorobt By Niko
26.51 Wright Manufacturing
26.52 Yamabiko Europe (BELROBOTICS)
26.53 Zhejiang Tianchen Intelligence & Technology
26.54 Zipper Maschinen
26.55 Zucchetti Centro Sistemi (ZCS)

27 Report Summary
27.1 Key Takeaways
27.2 Strategic Recommendations

28 Quantitative Summary
28.1 Product
28.2 End-User
28.3 Fuel
28.4 Blade
28.5 Drive
28.6 Start

29 Appendix
29.1 Abbreviations

Note: Product cover images may vary from those shown
  • Ariens Company (AriensCo)
  • Briggs & Stratton
  • Deere & Company
  • Honda
  • Husqvarna Group
  • Kubota
  • MTD Products
  • Robert Bosch
  • STIGA Group
  • Techtronic Industries
  • Textron
  • The Toro Company
  • Alamo Group
  • Alfred Kärcher
  • AL-KO
  • Altoz
  • AGCO
  • AS-Motor
  • Bad Boy Mowers
  • Black + Decker
  • Blount International
  • Bobcat Company
  • Carraro
  • Chervon Group
  • Cobra Garden Machinery
  • Einhell Germany
  • Emak Group
  • Erkunt Traktor Sanayii
  • Excel Industries
  • Future Gen Robotics
  • Generac Power Systems
  • Greenworks Tools
  • Grey Technology
  • Hangzhou Favor Robot Technology
  • Hayter Limited
  • Hitachi
  • The Hyundai Motor Group
  • iRobot
  • LG
  • Lowe’s Corporation (Kobalt)
  • Makita Corporation
  • Mamibot
  • McLane Manufacturing
  • Mean Green Products
  • Metalcraft of Mayville
  • Moridge Manufacturing
  • Ningbo NGP Industry
  • Positec Tool (WORX)
  • R&R Products
  • Schiller Grounds Care
  • Shibaura
  • Snow Joe
  • STIHL
  • SUMEC Corp. (Yard Force)
  • Swisher Acquisition
  • The Kobi Company
  • Turflynx
  • Venture Products
  • Volta
  • Walker
  • Weibang
  • WIPER ECOBORT by NIKO
  • Wright Manufacturing
  • Yamabiko Europe (Belrobotics)
  • Zhejiang Tianchen Intelligence & Technology
  • ZIPPER Maschinen
  • Zucchetti Centro Sistemi (ZCS)
Note: Product cover images may vary from those shown

Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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