Licensed Football Merchandise Market Market in Italy 2024-2028

Report
139 Pages
January 2024
Region: Italy
TechNavio
ID: 5145626

The licensed football merchandise market in Italy is forecasted to grow by USD 72.25 mn during 2023-2028, accelerating at a CAGR of 1.74% during the forecast period. The report on the licensed football merchandise market in Italy provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by licensed football merchandise promotion through endorsements, a growing number of partnership agreements between merchandisers and football clubs, and a growing focus of vendors on offering advanced football merchandise.

The licensed football merchandise market in Italy is segmented as below:

By Product

Apparel and footwear
Accessories
Others

By Distribution Channel

Offline
Online

By End-user

Men
Women
Children

This study identifies the increasing demand for customized football merchandise as one of the prime reasons driving the licensed football merchandise market in Italy's growth during the next few years. Also, the increasing focus of local football clubs on globalization and growing partnerships with e-sports organizations will lead to sizable demand in the market.

The report on the licensed football merchandise market in Italy covers the following areas:

Licensed football merchandise market in Italy sizing
Licensed football merchandise market in Italy forecast
Licensed football merchandise market in Italy industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading licensed football merchandise market in Italy vendors that include Adidas AG, BasicNet Spa, Errea Sport Spa, Givova, JOMA SPORT SA, MACRON SPA, New Balance Athletics Inc., Nike Inc., NK RAIDER Srl, and PUMA SE. Also, the licensed football merchandise market in Italy analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market Segmentation by Product
Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 07: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 08: Parent market
Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 10: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 11: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 12: Chart on Italy - Market size and forecast 2023-2028 ($ million)
Exhibit 13: Data Table on Italy - Market size and forecast 2023-2028 ($ million)
Exhibit 14: Chart on Italy: Year-over-year growth 2023-2028 (%)
Exhibit 15: Data Table on Italy: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Licensed football merchandise market in Italy 2018 - 2022
Exhibit 16: Historic Market Size - Data Table on licensed football merchandise market in Italy 2018 - 2022 ($ million)
4.2 Product Segment Analysis 2018 - 2022
Exhibit 17: Historic Market Size - Product Segment 2018 - 2022 ($ million)
4.3 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 18: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
4.4 End-user Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - End-user Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 23: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 24: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 25: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

6.1 Market segments
Exhibit 27: Chart on Product - Market share 2023-2028 (%)
Exhibit 28: Data Table on Product - Market share 2023-2028 (%)
6.2 Comparison by Product
Exhibit 29: Chart on Comparison by Product
Exhibit 30: Data Table on Comparison by Product
6.3 Apparel and footwear - Market size and forecast 2023-2028
Exhibit 31: Chart on Apparel and footwear - Market size and forecast 2023-2028 ($ million)
Exhibit 32: Data Table on Apparel and footwear - Market size and forecast 2023-2028 ($ million)
Exhibit 33: Chart on Apparel and footwear - Year-over-year growth 2023-2028 (%)
Exhibit 34: Data Table on Apparel and footwear - Year-over-year growth 2023-2028 (%)
6.4 Accessories - Market size and forecast 2023-2028
Exhibit 35: Chart on Accessories - Market size and forecast 2023-2028 ($ million)
Exhibit 36: Data Table on Accessories - Market size and forecast 2023-2028 ($ million)
Exhibit 37: Chart on Accessories - Year-over-year growth 2023-2028 (%)
Exhibit 38: Data Table on Accessories - Year-over-year growth 2023-2028 (%)
6.5 Others - Market size and forecast 2023-2028
Exhibit 39: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 40: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 41: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 42: Data Table on Others - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Product
Exhibit 43: Market opportunity by Product ($ million)
Exhibit 44: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

7.1 Market segments
Exhibit 45: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 46: Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
Exhibit 47: Chart on Comparison by Distribution Channel
Exhibit 48: Data Table on Comparison by Distribution Channel
7.3 Offline - Market size and forecast 2023-2028
Exhibit 49: Chart on Offline - Market size and forecast 2023-2028 ($ million)
Exhibit 50: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Exhibit 51: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibit 52: Data Table on Offline - Year-over-year growth 2023-2028 (%)
7.4 Online - Market size and forecast 2023-2028
Exhibit 53: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibit 54: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibit 55: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibit 56: Data Table on Online - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Distribution Channel
Exhibit 57: Market opportunity by Distribution Channel ($ million)
Exhibit 58: Data Table on Market opportunity by Distribution Channel ($ million)

8 Market Segmentation by End-user

8.1 Market segments
Exhibit 59: Chart on End-user - Market share 2023-2028 (%)
Exhibit 60: Data Table on End-user - Market share 2023-2028 (%)
8.2 Comparison by End-user
Exhibit 61: Chart on Comparison by End-user
Exhibit 62: Data Table on Comparison by End-user
8.3 Men - Market size and forecast 2023-2028
Exhibit 63: Chart on Men - Market size and forecast 2023-2028 ($ million)
Exhibit 64: Data Table on Men - Market size and forecast 2023-2028 ($ million)
Exhibit 65: Chart on Men - Year-over-year growth 2023-2028 (%)
Exhibit 66: Data Table on Men - Year-over-year growth 2023-2028 (%)
8.4 Women - Market size and forecast 2023-2028
Exhibit 67: Chart on Women - Market size and forecast 2023-2028 ($ million)
Exhibit 68: Data Table on Women - Market size and forecast 2023-2028 ($ million)
Exhibit 69: Chart on Women - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on Women - Year-over-year growth 2023-2028 (%)
8.5 Children - Market size and forecast 2023-2028
Exhibit 71: Chart on Children - Market size and forecast 2023-2028 ($ million)
Exhibit 72: Data Table on Children - Market size and forecast 2023-2028 ($ million)
Exhibit 73: Chart on Children - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on Children - Year-over-year growth 2023-2028 (%)
8.6 Market opportunity by End-user
Exhibit 75: Market opportunity by End-user ($ million)
Exhibit 76: Data Table on Market opportunity by End-user ($ million)

9 Customer Landscape

9.1 Customer landscape overview
Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 78: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 79: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 80: Overview on factors of disruption
11.4 Industry risks
Exhibit 81: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 82: Vendors covered
12.2 Market positioning of vendors
Exhibit 83: Matrix on vendor position and classification
12.3 Adidas AG
Exhibit 84: Adidas AG - Overview
Exhibit 85: Adidas AG - Business segments
Exhibit 86: Adidas AG - Key news
Exhibit 87: Adidas AG - Key offerings
Exhibit 88: Adidas AG - Segment focus
12.4 BasicNet Spa
Exhibit 89: BasicNet Spa - Overview
Exhibit 90: BasicNet Spa - Business segments
Exhibit 91: BasicNet Spa - Key offerings
Exhibit 92: BasicNet Spa - Segment focus
12.5 Errea Sport Spa
Exhibit 93: Errea Sport Spa - Overview
Exhibit 94: Errea Sport Spa - Product / Service
Exhibit 95: Errea Sport Spa - Key offerings
12.6 Givova
Exhibit 96: Givova - Overview
Exhibit 97: Givova - Product / Service
Exhibit 98: Givova - Key offerings
12.7 JOMA SPORT SA
Exhibit 99: JOMA SPORT SA - Overview
Exhibit 100: JOMA SPORT SA - Product / Service
Exhibit 101: JOMA SPORT SA - Key offerings
12.8 MACRON SPA
Exhibit 102: MACRON SPA - Overview
Exhibit 103: MACRON SPA - Product / Service
Exhibit 104: MACRON SPA - Key offerings
12.9 New Balance Athletics Inc.
Exhibit 105: New Balance Athletics Inc. - Overview
Exhibit 106: New Balance Athletics Inc. - Product / Service
Exhibit 107: New Balance Athletics Inc. - Key offerings
12.10 Nike Inc.
Exhibit 108: Nike Inc. - Overview
Exhibit 109: Nike Inc. - Business segments
Exhibit 110: Nike Inc. - Key news
Exhibit 111: Nike Inc. - Key offerings
Exhibit 112: Nike Inc. - Segment focus
12.11 NK RAIDER Srl
Exhibit 113: NK RAIDER Srl - Overview
Exhibit 114: NK RAIDER Srl - Product / Service
Exhibit 115: NK RAIDER Srl - Key offerings
12.12 PUMA SE
Exhibit 116: PUMA SE - Overview
Exhibit 117: PUMA SE - Business segments
Exhibit 118: PUMA SE - Key news
Exhibit 119: PUMA SE - Key offerings
Exhibit 120: PUMA SE - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 121: Inclusions checklist
Exhibit 122: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 123: Currency conversion rates for US$
13.4 Research methodology
Exhibit 124: Research methodology
Exhibit 125: Validation techniques employed for market sizing
Exhibit 126: Information sources
13.5 List of abbreviations
Exhibit 127: List of abbreviations

List of Exhibits

Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Product
Exhibits 5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits 6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 7: Executive Summary - Chart on Vendor Market Positioning
Exhibits 8: Parent market
Exhibits 9: Market Characteristics
Exhibits 10: Offerings of vendors included in the market definition
Exhibits 11: Market segments
Exhibits 12: Chart on Italy - Market size and forecast 2023-2028 ($ million)
Exhibits 13: Data Table on Italy - Market size and forecast 2023-2028 ($ million)
Exhibits 14: Chart on Italy: Year-over-year growth 2023-2028 (%)
Exhibits 15: Data Table on Italy: Year-over-year growth 2023-2028 (%)
Exhibits 16: Historic Market Size - Data Table on licensed football merchandise market in Italy 2018 - 2022 ($ million)
Exhibits 17: Historic Market Size - Product Segment 2018 - 2022 ($ million)
Exhibits 18: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
Exhibits 19: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
Exhibits 20: Five forces analysis - Comparison between 2023 and 2028
Exhibits 21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 23: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 24: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 25: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 26: Chart on Market condition - Five forces 2023 and 2028
Exhibits 27: Chart on Product - Market share 2023-2028 (%)
Exhibits 28: Data Table on Product - Market share 2023-2028 (%)
Exhibits 29: Chart on Comparison by Product
Exhibits 30: Data Table on Comparison by Product
Exhibits 31: Chart on Apparel and footwear - Market size and forecast 2023-2028 ($ million)
Exhibits 32: Data Table on Apparel and footwear - Market size and forecast 2023-2028 ($ million)
Exhibits 33: Chart on Apparel and footwear - Year-over-year growth 2023-2028 (%)
Exhibits 34: Data Table on Apparel and footwear - Year-over-year growth 2023-2028 (%)
Exhibits 35: Chart on Accessories - Market size and forecast 2023-2028 ($ million)
Exhibits 36: Data Table on Accessories - Market size and forecast 2023-2028 ($ million)
Exhibits 37: Chart on Accessories - Year-over-year growth 2023-2028 (%)
Exhibits 38: Data Table on Accessories - Year-over-year growth 2023-2028 (%)
Exhibits 39: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 40: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 41: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits 42: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits 43: Market opportunity by Product ($ million)
Exhibits 44: Data Table on Market opportunity by Product ($ million)
Exhibits 45: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibits 46: Data Table on Distribution Channel - Market share 2023-2028 (%)
Exhibits 47: Chart on Comparison by Distribution Channel
Exhibits 48: Data Table on Comparison by Distribution Channel
Exhibits 49: Chart on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits 50: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits 51: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibits 52: Data Table on Offline - Year-over-year growth 2023-2028 (%)
Exhibits 53: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibits 54: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibits 55: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibits 56: Data Table on Online - Year-over-year growth 2023-2028 (%)
Exhibits 57: Market opportunity by Distribution Channel ($ million)
Exhibits 58: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits 59: Chart on End-user - Market share 2023-2028 (%)
Exhibits 60: Data Table on End-user - Market share 2023-2028 (%)
Exhibits 61: Chart on Comparison by End-user
Exhibits 62: Data Table on Comparison by End-user
Exhibits 63: Chart on Men - Market size and forecast 2023-2028 ($ million)
Exhibits 64: Data Table on Men - Market size and forecast 2023-2028 ($ million)
Exhibits 65: Chart on Men - Year-over-year growth 2023-2028 (%)
Exhibits 66: Data Table on Men - Year-over-year growth 2023-2028 (%)
Exhibits 67: Chart on Women - Market size and forecast 2023-2028 ($ million)
Exhibits 68: Data Table on Women - Market size and forecast 2023-2028 ($ million)
Exhibits 69: Chart on Women - Year-over-year growth 2023-2028 (%)
Exhibits 70: Data Table on Women - Year-over-year growth 2023-2028 (%)
Exhibits 71: Chart on Children - Market size and forecast 2023-2028 ($ million)
Exhibits 72: Data Table on Children - Market size and forecast 2023-2028 ($ million)
Exhibits 73: Chart on Children - Year-over-year growth 2023-2028 (%)
Exhibits 74: Data Table on Children - Year-over-year growth 2023-2028 (%)
Exhibits 75: Market opportunity by End-user ($ million)
Exhibits 76: Data Table on Market opportunity by End-user ($ million)
Exhibits 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 78: Impact of drivers and challenges in 2023 and 2028
Exhibits 79: Overview on Criticality of inputs and Factors of differentiation
Exhibits 80: Overview on factors of disruption
Exhibits 81: Impact of key risks on business
Exhibits 82: Vendors covered
Exhibits 83: Matrix on vendor position and classification
Exhibits 84: Adidas AG - Overview
Exhibits 85: Adidas AG - Business segments
Exhibits 86: Adidas AG - Key news
Exhibits 87: Adidas AG - Key offerings
Exhibits 88: Adidas AG - Segment focus
Exhibits 89: BasicNet Spa - Overview
Exhibits 90: BasicNet Spa - Business segments
Exhibits 91: BasicNet Spa - Key offerings
Exhibits 92: BasicNet Spa - Segment focus
Exhibits 93: Errea Sport Spa - Overview
Exhibits 94: Errea Sport Spa - Product / Service
Exhibits 95: Errea Sport Spa - Key offerings
Exhibits 96: Givova - Overview
Exhibits 97: Givova - Product / Service
Exhibits 98: Givova - Key offerings
Exhibits 99: JOMA SPORT SA - Overview
Exhibits 100: JOMA SPORT SA - Product / Service
Exhibits 101: JOMA SPORT SA - Key offerings
Exhibits 102: MACRON SPA - Overview
Exhibits 103: MACRON SPA - Product / Service
Exhibits 104: MACRON SPA - Key offerings
Exhibits 105: New Balance Athletics Inc. - Overview
Exhibits 106: New Balance Athletics Inc. - Product / Service
Exhibits 107: New Balance Athletics Inc. - Key offerings
Exhibits 108: Nike Inc. - Overview
Exhibits 109: Nike Inc. - Business segments
Exhibits 110: Nike Inc. - Key news
Exhibits 111: Nike Inc. - Key offerings
Exhibits 112: Nike Inc. - Segment focus
Exhibits 113: NK RAIDER Srl - Overview
Exhibits 114: NK RAIDER Srl - Product / Service
Exhibits 115: NK RAIDER Srl - Key offerings
Exhibits 116: PUMA SE - Overview
Exhibits 117: PUMA SE - Business segments
Exhibits 118: PUMA SE - Key news
Exhibits 119: PUMA SE - Key offerings
Exhibits 120: PUMA SE - Segment focus
Exhibits 121: Inclusions checklist
Exhibits 122: Exclusions checklist
Exhibits 123: Currency conversion rates for US$
Exhibits 124: Research methodology
Exhibits 125: Validation techniques employed for market sizing
Exhibits 126: Information sources
Exhibits 127: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the licensed football merchandise market in Italy: Adidas AG, BasicNet Spa, Errea Sport Spa, Givova, JOMA SPORT SA, MACRON SPA, New Balance Athletics Inc., Nike Inc., NK RAIDER Srl, and PUMA SE.

Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is increasing demand for customized football merchandise.'

According to the report, one of the major drivers for this market is the licensed football merchandise promotion through endorsements.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Adidas AG
BasicNet Spa
Errea Sport Spa
Givova
JOMA SPORT SA
MACRON SPA
New Balance Athletics Inc.
Nike Inc.
NK RAIDER Srl
PUMA SE

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2427EUR$2,500USD£2,090GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€3883EUR$4,000USD£3,344GBP

The licensed football merchandise market in Italy is segmented as below:

By Product

By Distribution Channel

By End-user

The report on the licensed football merchandise market in Italy covers the following areas:

Table of Contents

Executive Summary

Companies Mentioned (Partial List)

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