China Baby Food, 2020

Summary

"China Baby Food 2020 ” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Chinese market.

Consumption has increased in all categories except drinks, with the three largest all expanding by 50-65% in val-ue between 2013 and 2019, and the small finger foods category almost doubling in retail size. Milk sales have been boosted by the continued swing towards super-premium products, including recently by higher sales of organic milk, A2 protein-free milk and milk containing OPO. Baby milk continue to dominate, accounting for 92.5% of value sales. Cereals and dry meals account for 4.4% of value, and wet meals, a category which is increasingly popular, for 2.4%.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry

Scope

• Despite the removal of the one-child policy from 2016, birth numbers have now fallen for three consecutive years, dropping to 14.65 million in 2019, a considerable 18% decline compared to 2016.
• The baby food sector rose by 63% in value from 2013 to 2019, to reach C¥114.5 billion (US$16.8 billion). At just 9.6kg per baby aged 0-3 years old, per capita consumption is low by international standards. 8.2kg of this total consisted of baby milk in 2019, an increase in per capita consumption of 25% since 2013.
• Baby milk continue to dominate, accounting for 92.5% of value sales.
• Cereals and dry meals account for 4.4% of value, and wet meals, a category which is increasingly popular, for 2.4%.
• The majority of milk continue to be imported, but most cereals, meals, and other products are produced locally. The Netherlands, New Zealand, and Ireland are the largest suppliers of infant formula.
• The sector is forecast to increase by 40% in value between 2019 and 2025, resulting in sales of C¥161 billion (US$23.6 billion at 2019 exchange rates), and per capita consumption of 12.7kg.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.