Europe Emergency Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Europe emergency food market is projected to grow at a CAGR of 3.33% during the forecast period.

Key Highlights

• Rising demand for healthy and convenient on-the-go food products boosts the sales of emergency foods among the European consumers. The changing consumer lifestyles and consumption patterns due to the current COVID-19 crisis have boosted the demand for high shelf life foods.
• The consumers in European countries are highly focused on the healthy foods, meals, and snacks. According to a report published by FONA International Inc., in December 2017, 65% of French consumers stated that they may prefer snack bars with added health benefits. Therefore, companies are developing healthier snack bar choices with a high content of fruit or vegetable, fiber, and protein to satiate consumer demand.
• The global players dominate the market due to their prestigious reputations in the market studied. General Mills Inc. and The Kellogg Company, among others, are some of the leading companies dominating the European emergency food market.

Key Market Trends

Freeze-dried/Canned Fruits and Vegetables Holds the Largest Share in the Market

In developed markets like Europe, there is a rising trend of healthy snacks, which offers a great opportunity for the freeze-dried fruit and vegetable products. The growing consumer focus on superior-quality ingredients that meet the clean-label requirement has driven the market studied. Freeze-dried fruits and vegetables, such as blueberries and kale, have emerged as a superfood. Thus, they are preferred freeze-dried products, owing to the nutrition level and convenience associated with them. Furthermore, the longer shelf life of freeze-dried products makes it advantageous with build-up stocks, in case of emergencies. The packets or cans of freeze-dried products can be stored for over 25 years. Additionally, the association between packaged foods and ingredient companies is evolving, due to higher levels of collaborative innovation and product development to meet the new consumer trends and regulatory burdens in the European countries.

Russia Remains the Promising Market

The coronavirus pandemic in Russia has generated variations in food intake thus impacting consumer lifestyle and related businesses. Furthermore, panic buying has eventually brought down the stocks across retail and spurred the existing demand for emergency food supplies. The Russian Federation uses a ration known as Individual’nyi Ratsion Pitaniya, a individual food rations that is structured much like the French RCIRs and contains a day’s worth of food, where most of it is canned and a hexamine-based folding stove for heating. Bands such as MRE Mountain, has packages that contains a day’s worth of three filling, delicious, and nutritious meals vacuum-packed in a blister box with a zip lock gripper to carry liquids easily. This also increases the convenience factor for consumers. The market for emergency food in Russia is expected to stay competitive over the coming years, where more innovation from both existing and new players is expected to cater to the growth.

Competitive Landscape

The most active companies in the market studied include key players, such European Freeze Dry, Katadyn Products Inc., ReadyWise, and Lyofood SP. ZOO, among others. The prime factors determining the market players and their position in the concerned markets are the high-quality ingredients used without any addition of preservatives. The market studied is fragmented, due to the presence of global and regional players. The manufacturers are focusing on product innovation with changing consumers preferences. Additionally, partnership is one of the key strategies the regional players are adopting, in order to gain a competitive advantage. For instance: In 2017, The Katadyn Group partnered with “The North Face Mountain Festival”, that takes place in Lauterbrunnen. The company offers Trek’n Eat to outdoor enthusiasts from all over the world with clean drinking water, freeze-dried meals, and stoves and accessories. This helps in boost the company’s market value and increase its customer base.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support