Overview
Marketing is the foundation of any business and should be the primary focus that drives all decisions and strategy within a company or business.
Strategic Marketing supports business development objectives that save companies money and helps them prepare for market evolution and uncontrollable industry shifts. Strategic Marketing plans serve as tactical implementation steps that helps you reach your financial goals.
Marketing strategy supports profit generating ideas and educates the customer in the short term and long term Brand loyalty and helps companies develop successful approaches when reaching their customers.
Why you should Attend
Participants should attend if they are working hard and yielding minimum results in revenue or struggling to meet quota attainment.
Participants should attend if they are struggling with implementing business marketing strategies.
The purpose is to reassess and strategically think through the fundamentals of marketing to enhance customer engagement, find potential customers and find their true target audience.
Areas Covered in the Session
Who Will Benefit
Speaker Profile
Mikal Brown is a top-performing, goal-focused Marketing and Brand Manager with a proven history of innovation and achievement. She has worked for Pfizer Inc., Bristol Myers Squibb, Abbott Labs, IBM and started her own consulting company called Be Your Business in 2010. As CEO of her own business, she has consulted UC Davis Medical Center's- Diversity and Inclusion Department; Former Mayor of Sacramento, CA- Kevin Johnson; The Sacramento Greater Urban League; The City of Sacramento; and many grass root entrepreneurs in business development and marketing start up support. In addition to her strategic Marketing expertise she is also technically savvy and has a niche in marketing automation software implementation, CRM platforms, and website development.
Marketing is the foundation of any business and should be the primary focus that drives all decisions and strategy within a company or business.
Strategic Marketing supports business development objectives that save companies money and helps them prepare for market evolution and uncontrollable industry shifts. Strategic Marketing plans serve as tactical implementation steps that helps you reach your financial goals.
Marketing strategy supports profit generating ideas and educates the customer in the short term and long term Brand loyalty and helps companies develop successful approaches when reaching their customers.
Why you should Attend
Participants should attend if they are working hard and yielding minimum results in revenue or struggling to meet quota attainment.
Participants should attend if they are struggling with implementing business marketing strategies.
The purpose is to reassess and strategically think through the fundamentals of marketing to enhance customer engagement, find potential customers and find their true target audience.
Areas Covered in the Session
- The foundation of business- i.e The 4 P'S of Marketing
- Knowing the who, what, where, and when of your marketing strategy
- How to create and implement a successful Strategic Marketing plan- i.e incorporating and maximizing social media platforms creating an effective value proposition
- How to measure success- i.e identifying and reaching your target audience
Who Will Benefit
- Account Managers
- Sales Managers
- Entrepreneurs
- Marketing Managers
- Brand Account Managers
Speaker Profile
Mikal Brown is a top-performing, goal-focused Marketing and Brand Manager with a proven history of innovation and achievement. She has worked for Pfizer Inc., Bristol Myers Squibb, Abbott Labs, IBM and started her own consulting company called Be Your Business in 2010. As CEO of her own business, she has consulted UC Davis Medical Center's- Diversity and Inclusion Department; Former Mayor of Sacramento, CA- Kevin Johnson; The Sacramento Greater Urban League; The City of Sacramento; and many grass root entrepreneurs in business development and marketing start up support. In addition to her strategic Marketing expertise she is also technically savvy and has a niche in marketing automation software implementation, CRM platforms, and website development.
Speaker
Mikal Brown is a top-performing, goal-focused Marketing and Brand Manager with a proven history of innovation and achievement. She has worked for Pfizer Inc., Bristol Myers Squibb, Abbott Labs, IBM and started her own consulting company called Be Your Business in 2010. As CEO of her own business, she has consulted UC Davis Medical Center's- Diversity and Inclusion Department; Former Mayor of Sacramento, CA- Kevin Johnson; The Sacramento Greater Urban League; The City of Sacramento; and many grass root entrepreneurs in business development and marketing start up support. In addition to her strategic Marketing expertise she is also technically savvy and has a niche in marketing automation software implementation, CRM platforms, and website development.Who Should Attend
- Account Managers
- Sales Managers
- Entrepreneurs
- Marketing Managers
- Brand Account Managers
