+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Cigarettes in Ghana, 2020

  • PDF Icon


  • 37 Pages
  • September 2020
  • Region: Ghana
  • GlobalData
  • ID: 5147882
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Cigarettes in Ghana, 2020


Cigarettes in Ghana, 2020 is an analytical report by the publisher that provides extensive and highly detailed current and future market trends in the tobacco market in Ghana. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

Per capita consumption of cigarettes in Ghana was extremely low at only 49 pieces in 2018 and is forecast to 46 pieces in 2019. Nevertheless, the market in theory has considerable potential. Real GDP growth has been boosted in recent years by high prices for gold and cocoa, as well as the start of oil production in 2001. Ghana also has one of the more stable democracies in Africa. However, contraband is notable, with estimates giving it 10% of sales. Legitimate sales in 2017 were estimated at 1,388 million pieces, down 16.4% on 1990 levels, with the performance of the economy and contraband being the main reasons for this sluggish performance.

  • Per capita consumption of cigarettes in Ghana is extremely low at only 49 pieces in 2018 and is forecast to
46 pieces in 2019
  • British American Tobacco (BAT) Ghana dominates the market with a steady 96.1% of sales in 2018.
  • Filter cigarettes dominate sales, accounting for 99.4% of consumption in 2018.

Reasons to Buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

1. Overview2. Market Size3. Market Structure4. Manufacturers & Brands
5. Taxation & Retail
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Government Restrictions
9. Prospects & Forecasts
10. Appendix
10.1. What is this Report About?
10.2. Time Frame
10.3. Product Category Coverage
10.4. Methodology
10.5. About the Publisher
10.6. Disclaimer
10.7. Contact
List of Tables
Table 1: Cigarette Consumption, 1990-2019
Table 2: Per Capita Consumption, 1990-2019
Table 3: Market Breakdown by Type: Filter vs. Plain, 2008-2018, Million Pieces
Table 4: Market Breakdown by Type: Filter vs. Plain, 2008-2018, %
Table 5: Market Breakdown by Cigarette Length, %, 2008-2018
Table 6: Market Breakdown by Blend, %, 2008-2018
Table 7: Market Breakdown by Pack Type, %, 2008-2018
Table 8: Manufacturer Sales & Market Share, 2000-2019, Million Pieces
Table 9: Manufacturer Sales & Market Share, %, 2000-2019
Table 10: Excise Rates, 2008 & 2009, Cedi/Stick
Table 11: Retail Prices, Alcohol & Tobacco, % change, 2003-2019
Table 12: Smoking Population, 1990-2019
Table 13: Cigarette Use by Age & Sex, 2014, %
Table 14: Cigarette Production, Million Pieces, 1990-2006
Table 15: Cigarette Imports, Million Pieces, 1990-2018
Table 16: Cigarette Imports by Country of Origin, 2008-2018, Million Pieces
Table 17: Cigarette Imports by Country of Origin, 2008-2018, Percentage.
Table 18: Cigarette Exports, Million Pieces, 1996-2018
Table 19: Consumption Forecasts, Million Pieces, 2020-2030
List of Figures
Figure 1: Methodology
Figure 2: The Publisher at a glance

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Philip Morris International
  • BAT
  • Japan Tobacco International