+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Adidas - Post Coronavirus (COVID-19) Company Impact

  • PDF Icon

    Company Profile

  • August 2020
  • GlobalData
  • Adidas AG
  • ID: 5147978
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Adidas - Post Coronavirus (COVID-19) Company impact


Adidas’ wide geographical reach and deeper pocket puts it in better position to deal with the crisis

Demand for athleisure and personal fitness equipment will be higher post COVID-19 and retailers must be innovative with their retail approach for these categories

The post coronavirus (COVID-19) company impact report analyses the impact of the COVID-19 outbreak on Adidas & its future prospects.

  • Annual turnover for the Adidas group is expected to decline by 16.5% in 2020 as per the publisher's estimates.
  • The outlook for the group improves with relaxations in lockdown across many countries.
  • Adidas has raised its ecommerce target for 2020 to USD4.6bn and is adding more financial as well as human resources in this front.

Reasons to Buy
  • Use our revised 2020 forecast for Adidas to understand how it will perform this year.
  • Use our charts to review how Adidas's sales are split by region globally and how these regions have been impacted by COVID-19.
  • Use our in-depth analysis to review how Adidas has responded to COVID-19 and how this will affect its performance.

Table of Contents

  • Executive Summary
  • Adidas's exposure to COVID-19
  • Adidas's operational responses to COVID-19
  • Key findings
  • Key conclusions
  • Geographic spread analysis - COVID 19 vs Adidas Group Sales
  • Global & regional impact
  • Impact score for Adidas versus competitors
  • Financials for Adidas versus competitors
  • Revised 2020 revenue forecast
  • Adidas’s exposure
  • Indications from Stock Price and Influencers
  • Company reaction
  • Indications from recruitment trends
  • Solidarity Initiative
  • Focus on future
  • Appendix
  • Methodology

List of Figures
  • Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.
  • Countries/ regions affected by COVID-19
  • Spread of Adidas group sales and stores in 2019
  • COVID-19 global impact score for Adidas versus competitors
  • Adidas global revenue and year on year growth 2015-2020
  • Adidas exposure: brand sales by region vs regional impact levels

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Adidas
  • Puma
  • Skechers
  • Nike
  • VF Corp
  • Under Armour
  • Li-Ning
  • New Balance