Omnichannel retail brings forth a seamless blend of connected elements across various distribution channels and touch-points, providing a strong value proposition to both retailers and customers.
Organized B&M retail is rather underpenetrated at 10% share, though present for over two decades. The segment however is geared for growth, marked by category specificity for challenges as well as potential. Whilst online retail is young and has witnessed relative traction, select categories have gained maturity. Hybrid models of offline & online would need to be adopted to leverage optimum potential presented by respective channels. Disruptive technology adoption by consumers will compel retailers to leapfrog to Omnichannel models from the prevalent multi channel model. As, India’s e-tailing growth trajectory has emerged different from that in China, Omni channel landscape will also emerge distinctly with even B&M players seizing the opportunity.
Table of Contents
1. Organized Retail in India2. Growth of E-tail in India
3. Omnichannel Retail -An Overview
4. Demystifying Omnichannel Retail
5. Enablers of Omnichannel Retail
6. Global Benchmarking and key drivers of omnichannel retail
7. Omnichannel Adoption Propensity in India
8. Trends & Benefits of Omnichannel Adoption in a post covid world
Methodology
1. Primary Research Consumers, stakeholders and industry experts are interviewed to help us validate key trends and market estimations.
While the exact figures may vary for different reports, on average, the publisher conducts:
- ~1,000+ consumer surveys
- ~30+ IDIs (in-depth interviews) with stakeholders (consumers, suppliers, distributors and delivery executives, among others)
- ~25+ detailed discussions with industry experts Depending on the report in question, consumers and stakeholders are distributed across:
- City tiers (Metros, Tier 1, Tier 2, Tier 3 & Tier 4 cities)
- Income levels
- Genders
- Age groups
- Professions
- Internet usage pattern
- Geographies
2. Secondary Research Secondary includes analysis of databases available in public domain. Information sought is cross-referenced and aligned for soundness.
Note: In order to maintain confidentiality, results and analysis of the surveys and expert interviews are presented at level of overall scenario analysis and representation only.
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