Furthermore, as consumers are spending significant time on laptops, smartphones, tablets and smart-tvs, UAE and KSA have also witnessed significant increase in the number of screens to which a person gets exposed. Increasing internet penetration and screen exposure are the key drivers for the increasing time spent using the internet.
One of the key beneficiaries of increased time spent on the internet are Over-the-Top (OTT) platforms. Popular OTT platforms offering their services in the MENA region are Netflix, Amazon Prime Video, YouTube, Hotstar, Starz Play, Shahid.net, among others.
The increase in time spent on OTT platforms has come at the expense of time spent on viewing TV. Average time spent on viewing TV reduced from ~130 minutes in 2015 to under 90 minutes in 2019, while time spent on viewing OTT platforms stands at the same value.
One of the key trends that emerged during interactions with digitally active consumers was that of snacking while streaming. The publisher expects online streaming platforms to be a driver for online food delivery platforms in the region which currently stands at ~ $2 Bn+ in UAE and KSA.
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Table of Contents1. Consumers spending more time on the internet
2. Online streaming and TV equally sharing the consumer attention
3. OTT platforms to drive online food delivery
4. Cinema players join the party
5. Way Forward
1. Primary Research Consumers, stakeholders and industry experts are interviewed to help us validate key trends and market estimations.
While the exact figures may vary for different reports, on average, the publisher conducts:
- ~1,000+ consumer surveys
- ~30+ IDIs (in-depth interviews) with stakeholders (consumers, suppliers, distributors and delivery executives, among others)
- ~25+ detailed discussions with industry experts Depending on the report in question, consumers and stakeholders are distributed across:
- City tiers (Metros, Tier 1, Tier 2, Tier 3 & Tier 4 cities)
- Income levels
- Age groups
- Internet usage pattern
2. Secondary Research Secondary includes analysis of databases available in public domain. Information sought is cross-referenced and aligned for soundness.
Note: In order to maintain confidentiality, results and analysis of the surveys and expert interviews are presented at level of overall scenario analysis and representation only.