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Baby Food in Hong Kong, China

  • ID: 515038
  • Report
  • Region: China, Hong Kong
  • 23 pages
  • Euromonitor International
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It is no surprise to see most prepared baby food contain fruit and vegetable flavours. Their fresh taste and high vitamin content provide considerable nutritional support to babies, which is greatly appreciated by parents. Nonetheless, such innovation, launched by multiple brands, may eventually thin out their competitiveness over time. Thus, manufacturers introduced more intriguing product mixes, such as Wild Risotto & Spring Lamb and banana, blueberry and quinoa options by Only Organic.

The Baby Food in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baby Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BABY FOOD IN HONG KONG, CHINA
August 2018

List of Contents and Tables
Headlines
Prospects
Diverse Options in Prepared Baby Food
"other" Baby Food Receives Inspiration From Snacks and Adult Food
Goat Milk-based Formula Gains Momentum
Competitive Landscape
Hong Kong Code on Milk Formula Affects Marketing
Tension Rises As Tin Export Limit Comes Under Review
Category Data
Table 1 Sales of Baby Food by Category: Volume 2013-2018
Table 2 Sales of Baby Food by Category: Value 2013-2018
Table 3 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 4 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baby Food: % Value 2014-2018
Table 6 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 7 Distribution of Baby Food by Format: % Value 2013-2018
Table 8 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Executive Summary
Packaged Food Registers Consistent Growth in 2018
Convenience and On-the-go Eating Remain Major Trends
International Brands Remain Unchallenged at the Top of Packaged Food
Internet Retailing Becomes More Important Due To Demand for Niche Products
the Health and Wellness Trend Set To Be A Strong Influence Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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Trends

Baby food registered current retail value growth of 13% to reach HK$22.6 billion in 2016. This was a reduced rate compare to 15% growth in 2015. In early 2013, the Regulation on Export of Powdered Formula was implemented to prohibit tourists from taking more than 1.8kg of powdered formula out of Hong Kong. This was the administration’s response to parallel trading between mainland China and Hong Kong, which previously greatly reduced the availability of powdered formula to domestic consumers in Hong Kong and drove prices up. The regulation had a negative impact on sales in 2015 that is expected to persist. However, although the occurrence of parallel importing of milk formula was reduced, it continued between the borders of mainland China and Hong Kong and a drastic drop in milk formula sales is not expected. Also, due to lower exchange rates between the renminbi, Korean won and Japanese yen, many chose to shop in Korea and Japan instead of Hong Kong.

Competitive Landscape

Mead Johnson Nutrition (Hong Kong) Ltd dominated baby food with a retail value share of 40% in 2016 thanks mainly to its large share in milk formula. Its products are widely accepted by Hong Kong consumers due to strong marketing campaigns and availability in retail channels. Also, Mead Johnson is highly favoured by mainland consumers, which helped boost its sales.

Prospects

Baby food is expected to register a retail value CAGR of 9% at constant 2016 prices over the forecast period. Though sales to mainlanders will be limited in the future, Hong Kong is the most accessible place for mainlanders to purchase powder formula. Therefore, mainland consumers will support sales of milk formula in Hong Kong over the forecast period.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Hong Kong, China with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Hong Kong, China, this research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Hong Kong, China market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
The market research reports answer questions such as:
  • What is the market size of Baby food in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
Note: Product cover images may vary from those shown
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