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Packaging Industry in Germany

  • ID: 515107
  • Report
  • October 2019
  • Region: Germany
  • 32 Pages
  • Euromonitor International
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While smaller pack sizes are preferred within the beverage and beauty and personal care industries, packaged food and home care products record more success with bigger pack sizes as a result of consumers perceiving better value from larger packs. Amid all the major differences in packaging trends for the major industries, there are two drivers that stand out due to their all-encompassing presence in all industries: namely convenience and sustainability.

The author's Packaging in Germany report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Packaging in Germany

List of Contents and Tables
Executive Summary
Sustainability and Convenience Remain Top of Mind in the German Packaging Industry
Careful Innovation Needed in A Conservative Market
the Shift Towards Smaller Pack Sizes Continues To Impact Soft Drinks Packaging
Cans Are Set To Continue Growing As A Format Over the Forecast Period, Driven by Craft Products and Premiumisation
Convenience Favours Lighter Packaging and Smaller Pack Sizes
Higher Concentration, Fewer Packages
Packaging Legislation
New Packaging Law in Place From
New Single National Authority for Packaging Has Been Established
New Obligations To Register and Data Reporting
Recycling and the Environment
Safeguarding the Environment A Key Concern of Consumers
Sustainability Concerns Remain the Major Driver in Hot Drinks Packaging
Sustainable Packaging Increasingly Appealing To Beauty and Personal Care Consumers
Table 1 Overview of Packaging Recycling and Recovery in Germany: 2016/2017 and Targets for 2018
Packaging Design and Labelling
Increasing Importance of Labels
Packaging Material Innovation: Sughera
Packaging Designs in Home Care Benefit Only on A Brand/product Level
Headlines
Prospects
Sustainable Packaging Increasingly Appealing To Beauty and Personal Care Consumers
Convenience Favours Lighter Packaging and Smaller Pack Sizes
Packaging Material Innovation: Sughera
Headlines
Prospects
Birth Rates Continue To Rise, While Growth May Be Restrained by Other Factors
Glass Jars To Remain Popular, While Aluminium/plastic Pouches Catch Up
Health and Transparency Key Over the Forecast Period
Headlines
Prospects
Higher Concentration, Fewer Packages
the Costs of Increased Sustainability
Packaging Designs - Benefits Only on Brand/product Level
Headlines
Prospects
Cans Are Set To Continue Growing As A Format Over the Forecast Period, Driven by Craft Products and Premiumisation
New Consumption Occasions Lead To Diversity in Alcoholic Drinks Packaging
Mini-bottles To Become A New Trend in Spirits and Smaller Pack Sizes Set To Continue To Grow
Headlines
Prospects
Sustainability Concerns Remain the Major Driver in Hot Drinks Packaging
Single-serve Solutions To Compete With More Traditional Pack Types
Paper-based Containers Lead Sales Growth in Hot Drinks
Headlines
Prospects
the Shift Towards Smaller Pack Sizes Continues To Impact Soft Drinks Packaging
Non-returnables Are Growing Faster Despite Demand for Sustainability
Beverage Flip-top and Beverage Push-pull Closures Set To Become More Common
Headlines
Prospects
Health Concerns To Dampen Growth of Confectionery
Flexible Packaging Benefits From Increased Socialising
Premiumisation Set To Continue in Chocolate Confectionery
Headlines
Prospects
Careful Innovation Needed in A Conservative Market
Safeguarding the Environment A Key Concern of Consumers
Single Portion Sizes and Multipacks To Grow
Headlines
Prospects
Opportunities for Increasing Profit in A Stagnant Category
Stand-up Pouches An Opportunity
Closures Becoming Increasingly Important
Headlines
Prospects
Potential for Secondary Packaging in A Declining Category
Increasing Importance of Labels
Innovation Not Always Apparent To Consumers
Headlines
Prospects
Improving Variety and Quality of Ready Meals Supports Growth of Packaging
Transparency Is Key
Flexibility Important in Ready Meals Packaging, While There Is Limited Innovation
Headlines
Prospects
Premium Trends in Products Increasingly Reflected in Packaging
Smaller Pack Sizes Become More Popular
Seasonality To Increasingly Influence Packaging
Headlines
Prospects
Premiumisation Continues To Support Glass Jars
Smaller and Larger Pack Sizes Set To Grow
Flexible Packaging To Remain Small, Albeit With Reasonable Growth
Note: Product cover images may vary from those shown
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