In 2024, Germany’s packaging market was shaped by rapid innovation in sustainable formats and a strong consumer shift away from conventional plastics. Across industries, recyclable paper-based packs, aluminium/plastic pouches and refillable containers saw notable growth, driven by regulatory pressure, rising environmental awareness and cost-of-living concerns.
This Packaging in Germany report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Packaging in Germany report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Packaging in 2024: The big picture
- 2024 key trends
- Sustainability and health demands drive a shift towards portion-controlled, paper-based food packaging
- Eco-innovation and consumer trends drive shift to recyclable and smart packaging formats
- Regulatory pressure accelerates adoption of lightweight and recyclable alcohol packaging
- Eco-friendly materials and refill solutions drive innovation in beauty packaging
- Refillable, recyclable and concentrated formats transforming home care packaging
- Demand for convenience and sustainability fuels rise of pouches and eco-friendly pet food packaging
- EU PPWR regulatory mandates drive costly redesigns and spur sustainable packaging innovation
- Recycled content obligation raises material costs and pushes affordable design strategies
- Stricter recyclability standards prompt early design changes and competitive differentiation
- Regulatory pressure drives recyclable packaging adoption
- Legal mandates and incentives accelerate reusable packaging uptake
- Material innovation responds to sustainability demands
- Table 1 Overview of Packaging Recycling and Recovery in Germany: 2022/2023 and Targets for 2024
