In 2024, Turkey’s packaging market was experiencing a sweeping transformation, with sustainability, convenience and affordability the central pillars shaping packaging choices across food, beverages, home care, beauty and pet care. Flexible packaging types such as pouches, refills and mono-material films were gaining ground in nearly every industry, driven by both regulatory pressure and consumer demand for practical, eco-friendly solutions.
This Packaging in Turkey report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Packaging in Turkey report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Packaging in 2024: The big picture
- 2024 key trends
- Smaller pack sizes and portion control shape food packaging in Turkey
- rPET adoption and metal cans gain momentum in non-alcoholic drinks packaging
- Folding cartons and the evolving role of cans and glass bottles in Turkey’s alcoholic drinks packaging
- Ecofill dispenser system leading the shift to sustainable, refillable packaging in beauty and personal care
- The rise of flexible plastic pouches and concentrated refills in Turkish home care packaging
- The 3,000g flexible plastic pack is popular for dry dog food in Turkey’s pet food market
- Nationwide Deposit Return System driving circular packaging
- Rising GEKAP fees reshaping packaging strategies
- EU-style approval of recycled plastics catalysing rPET investment
- Zero waste movement scaling nationwide
- Turkey’s national circular economy strategy and action plan (UDESEP)
