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Travel in Estonia

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    Report

  • 22 Pages
  • October 2020
  • Region: Estonia
  • Euromonitor International
  • ID: 515174
The damaging impact of COVID-19 on travel in Estonia began in March 2020 with the strict government restrictions and border closures leading to a steep drop in inbound tourist flows and the forced closure of a wide range of retail and hospitality businesses. This included the local airline carrier suspending its commercial flight operations and the majority of hotels and restaurants closing, though some were able to adapt to situation by offering services such as food delivery.

The Travel in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Activities and Experiences (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on travel
  • COVID-19 country impact
  • Company response to COVID-19: Airlines and hotels
  • Impact of COVID-19 on online bookings and travel intermediaries
  • What next for travel?
  • Chart 1 Inbound Receipts: 2020-2025
  • Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA
  • Table 1 Other Transport: Value 2015-2020
  • Table 2 Forecast Other Transport: Value 2020-2025
  • Table 3 Car Rental Sales: Value 2015-2020
  • Table 4 Forecast Car Rental Sales: Value 2020-2025
  • Table 5 Attractions and Experiences: Value 2015-2020
  • Table 6 Forecast Attractions and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

TOURISM FLOWS
  • Key Data Findings
2020 Impact
  • COVID-19 causes inbound tourist numbers to plummet as borders shut and planes are grounded
  • Domestic tourism receives a boost in 2020 as Estonians prefer to go on holiday closer to home
  • Recovery and Opportunities
  • Estonia’s #EstonianWay tourism campaign could boost opportunities to increase tourism into the forecast period
  • Recovery is expected to take many years, with low disposable incomes and safety fears limiting growth
  • Category Data
  • Table 7 Inbound Arrivals: Number of Trips 2015-2020
  • Table 8 Inbound Arrivals by Country: Number of Trips 2015-2020
  • Table 9 Inbound Receipts: Value 2015-2020
  • Table 10 Forecast Inbound Arrivals: Number of Trips 2020-2025
  • Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
  • Table 12 Forecast Inbound Receipts: Value 2020-2025
  • Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2015-2020
  • Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
  • Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
  • Table 16 Domestic Expenditure: Value and Growth 2015-2020
  • Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2020-2025
  • Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
  • Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
  • Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2020-2025
  • Table 21 Outbound Departures: Number of Trips 2015-2020
  • Table 22 Outbound Departures by Destination: Number of Trips 2015-2020
  • Table 23 Outbound Expenditure: Value 2015-2020
  • Table 24 Forecast Outbound Departures: Number of Trips 2020-2025
  • Table 25 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
  • Table 26 Forecast Outbound Expenditure: Value 2020-2025

AIRLINES
  • Key Data Findings
2020 Impact
  • Planes grounded during lockdown months, with only emergency logistics flights operating
  • Safety and hygiene increasingly important for airlines to attract back customers
  • Recovery and Opportunities
  • Recovery will be slow for airlines, though strong growth pre-COVID offers glint of hope
  • Safety measures will become increasingly important into the forecast period
  • Category Data
  • Table 27 Airlines Sales: Value 2015-2020
  • Table 28 Forecast Airlines Sales: Value 2020-2025

LODGING
  • Key Data Findings
2020 Impact
  • Demand for lodgings remains low through 2020, with safety concerns and lack of disposable income holding back growth
  • Lack of lodgings infrastructure remains an issue in 2020
  • Recovery and Opportunities
  • Online bookings will increase, providing more flexibility to consumers
  • Hotels expected to struggle into the forecast period, with infrastructure developments needed
  • Category Data
  • Table 29 Lodging Sales: Value 2015-2020
  • Table 30 Lodging Outlets: Units 2015-2020
  • Table 31 Forecast Lodging Sales: Value 2020-2025
  • Table 32 Forecast Lodging Outlets: Units 2020-2025

ONLINE TRAVEL INTERMEDIARIES
  • Key Data Findings
2020 Impact
  • Travel intermediaries face financial difficulties in 2020 due to steep drop in demand and high volume of consumers claiming refunds
  • Online travel has seen large share growth as consumers shift away from offline companies
  • Recovery and Opportunities
  • Flexibility will be key for travel intermediaries into the forecast period
  • Positive pre-COVID performance suggests potential for growth post pandemic
  • Category Data
  • Table 33 Online Travel Intermediaries Sales: Value 2015-2020
  • Table 34 Forecast Online Travel Intermediaries Sales: Value 2020-2025