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Oral Care Market Size, Share & Trends Analysis Report by Product (Toothbrush, Toothpaste), by Product Type (Countertop, Cordless), by Application (Home, Dentistry), by Region, and Segment Forecasts, 2021 - 2028

  • ID: 5165397
  • Report
  • January 2021
  • Region: Global
  • 128 pages
  • Grand View Research

FEATURED COMPANIES

  • Church & Dwight Co. Inc.
  • Colgate-Palmolive
  • Dentaid
  • Dr. Fresh, LLC
  • GlaxoSmithKline
  • Lion Corporation
  • MORE
Oral Care Market Growth & Trends

The global oral care market size is expected to reach USD 49.5 billion by 2028. It is expected to expand at a CAGR of 5.9% from 2021 to 2028. The growing awareness among people regarding oral hygiene and the increasing incidence of dental caries has led to the high growth of the market. The World Health Organization (WHO) states that 2.3 billion people suffer from caries of permanent teeth. An unhealthy diet (particularly high in sugar) is one of the major factors contributing to the rise in the number of dental caries at the global level. Brushing teeth using a toothbrush and fluoride-containing toothpaste can prevent dental caries to a significant extent, creating demand for these products.

Various awareness programs initiated by major players have led to increased awareness about dental hygiene among the people of both developed as well as developing regions. For instance, Colgate-Palmolive Company’s BRIGHT SMILES, BRIGHT FUTURES program has been proactively involved in spreading oral health education and providing dental screenings, and over one billion children and their families in 80 countries benefited from it. In 2018-19 alone, it reached over 11.5 million children in India. Thus, such initiatives have played a key role in creating awareness among consumers at the global level about the importance of dental hygiene.

New product development is another significant factor influencing the demand for the products. Innovative products such as powered toothbrushes have revolutionized the toothbrush market. In November 2019, a leading player, Procter & Gamble launched "Tooth Fairy in a Box.” It includes an Oral-B electric toothbrush, Crest toothpaste, and playful items that help parents encourage children to embrace dental hygiene. The availability of different denture care products and dental accessories is also contributing to the growth of the market.

Most of the dental services were shut down at the global level during the COVID-19 pandemic. Recently, more number of dental practices are reopening, however, consumers are opting for home dental remedies due to potential risk. Leading personal care companies such as Procter & Gamble; Colgate-Palmolive Company; and Johnson & Johnson Services, Inc. witnessed growth in their sales, especially from the oral care segment as consumers’ focus toward hygiene grew.

Oral Care Market Report Highlights
  • By product, the toothbrush segment dominated the market in 2020 and is expected to emerge as the fastest-growing segment during the forecast period due to the availability of a wide range of innovative designs, such as electric and battery-powered toothbrushes.
  • The toothpaste product segment held the second-largest share in 2020 due to the increase in the number of people using different forms of toothpaste.
  • Asia Pacific held the largest share in 2020 and is projected to be the fastest-growing regional market during the forecast period. This is due to the rising awareness about oral health among the people of developing countries, such as India and China.
  • Manufacturers coming up with innovative and easy-to-use oral care products has increased the usage of these products at home, making home the largest and fastest-growing segment.

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Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Church & Dwight Co. Inc.
  • Colgate-Palmolive
  • Dentaid
  • Dr. Fresh, LLC
  • GlaxoSmithKline
  • Lion Corporation
  • MORE
Chapter 1 Executive Summary

Chapter 2 Research Methodology
2.1 Country Wise Market: Base Estimates
2.2 Global Market: CAGR Calculation
2.3 Region-based Segment Share Calculation
2.4 Research Scope & Assumptions
2.5 List of Data Sources
2.5.1 Data for primary interviews, by sources
2.5.2 Data for primary interviews, by region
2.6 Market Snapshot

Chapter 3 Oral Care Market Variables, Trends & Scope
3.1 Market Segmentation & Scope
3.2 Market Driver Analysis
3.2.1 Growing awareness related to dental hygiene
3.2.2 Rising prevalence of dental caries
3.2.3 Introduction of innovative products
3.2.4 Rising geriatric population
3.3 Market Restraint Analysis
3.3.1 Limitations of the electric toothbrush
3.4 Key Opportunities Prioritized
3.4.1 Key opportunities prioritized, by product
3.5 Oral Care - SWOT Analysis, by Factor (Political & Legal, Economic and Technological)
3.6 Industry Analysis - Porter’s
3.7 Oral Care Market: Company Market Share Analysis, 2020

Chapter 4 Oral Care Market: Product Estimates & Trend Analysis
4.1 Oral Care Market: Product Movement Analysis
4.2 Toothbrush
4.2.1 Toothbrush market, 2016 - 2028 (USD Million)
4.2.2 Manual toothbrush
4.2.2.1 Manual toothbrush market, 2016 - 2028 (USD Million)
4.2.3 Electric toothbrush
4.2.3.1 Electric toothbrush market, 2016 - 2028 (USD Million)
4.2.4 Battery-powered toothbrush
4.2.4.1 Battery-powered toothbrush market, 2016 - 2028 (USD Million)
4.2.5 Other toothbrush
4.2.5.1 Other toothbrush market, 2016 - 2028 (USD Million)
4.3 Toothpaste
4.3.1 Toothpaste market, 2016 - 2028 (USD Million)
4.3.2 Gel toothpaste
4.3.2.1 Gel toothpaste market, 2016 - 2028 (USD Million)
4.3.3 Polish toothpaste
4.3.3.1 Polish toothpaste market, 2016 - 2028 (USD Million)
4.3.4 Paste toothpaste
4.3.4.1 Paste toothpaste market, 2016 - 2028 (USD Million)
4.3.5 Powder toothpaste
4.3.5.1 Powder toothpaste market, 2016 - 2028 (USD Million)
4.4 Mouthwash/Rinse
4.4.1 Mouthwash/rinse market, 2016 - 2028 (USD Million)
4.4.2 Medicated mouthwash/rinse
4.4.2.1 Medicated mouthwash/rinse market, 2016 - 2028 (USD Million)
4.4.3 Non-medicated mouthwash/rinse
4.4.3.1 Non-medicated mouthwash/rinse market, 2016 - 2028 (USD Million)
4.5 Denture Products
4.5.1 Denture products market, 2016 - 2028 (USD Million)
4.5.2 Cleaners
4.5.2.1 Cleaners market, 2016 - 2028 (USD Million)
4.5.3 Fixatives
4.5.3.1 Fixatives market, 2016 - 2028 (USD Million)
4.5.4 Other denture products
4.5.4.1 Other denture products market, 2016 - 2028 (USD Million)
4.6 Dental Accessories
4.6.1 Dental accessories market, 2016 - 2028 (USD Million)
4.6.2 Cosmetic whitening products
4.6.2.1 Cosmetic whitening products market, 2016 - 2028 (USD Million)
4.6.3 Fresh breath dental chewing gum
4.6.3.1 Fresh breath dental chewing gum market, 2016 - 2028 (USD Million)
4.6.4 Tongue scrapers
4.6.4.1 Tongue scrapers market, 2016 - 2028 (USD Million)
4.6.5 Fresh breath strips
4.6.5.1 Fresh breath strips market, 2016 - 2028 (USD Million)
4.6.6 Floss
4.6.6.1 Floss market, 2016 - 2028 (USD Million)
4.6.7 Other dental accessories
4.6.7.1 Other dental accessories market, 2016 - 2028 (USD Million)

Chapter 5 Oral Care Market: Product Type Estimates & Trend Analysis
5.1 Oral Care Market: Product Type Movement Analysis
5.2 Countertop
5.2.1 Countertop market, 2016 - 2028 (USD Million)
5.3 Cordless
5.3.1 Cordless market, 2016 - 2028 (USD Million)

Chapter 6 Oral Care Market: Application Estimates & Trend Analysis
6.1 Oral Care Market: Application Movement Analysis
6.2 Home
6.2.1 Home market, 2016 - 2028 (USD Million)
6.3 Dentistry
6.3.1 Dentistry market, 2016 - 2028 (USD Million)

Chapter 7 Oral Care Market: Regional Estimates & Trend Analysis, by Product
7.1 Oral Care Market Share by Region, 2020 - 2028
7.2 Asia Pacific
7.2.1 Japan
7.2.1.1 Japan market, 2016 - 2028 (USD Million)
7.2.2 China
7.2.2.1 China market, 2016 - 2028 (USD Million)
7.2.3 India
7.2.3.1 India market, 2016 - 2028 (USD Million)
7.3 Europe
7.3.1 Germany
7.3.1.1 Germany market, 2016 - 2028 (USD Million)
7.3.2 U.K.
7.3.2.1 U.K. market, 2016 - 2028 (USD Million)
7.4 North America
7.4.1 U.S.
7.4.1.1 U.S. market, 2016 - 2028 (USD Million)
7.4.2 Canada
7.4.2.1 Canada market, 2016 - 2028 (USD Million)
7.5 Latin America
7.5.1 Brazil
7.5.1.1 Brazil market, 2016 - 2028 (USD Million)
7.5.2 Mexico
7.5.2.1 Mexico market, 2016 - 2028 (USD Million)
7.6 MEA
7.6.1 South Africa
7.6.1.1 South Africa market, 2016 - 2028 (USD Million)

Chapter 8 Competitive Landscape
8.1 Company Profiles
8.1.1 Procter & Gamble
8.1.1.1 Company overview
8.1.1.2 Financial performance
8.1.1.3 Product benchmarking
8.1.1.4 Strategic initiatives
8.1.2 Johnson & Johnson Consumer Inc.
8.1.2.1 Company overview
8.1.2.2 Financial performance
8.1.2.3 Product benchmarking
8.1.3 Colgate-Palmolive
8.1.3.1 Company overview
8.1.3.2 Financial performance
8.1.3.3 Product benchmarking
8.1.3.4 Strategic initiative
8.1.4 GlaxoSmithKline
8.1.4.1 Company overview
8.1.4.2 Financial performance
8.1.4.3 Product benchmarking
8.1.4.4 Strategic initiatives
8.1.5 Church & Dwight Co. Inc.
8.1.5.1 Company overview
8.1.5.2 Financial performance
8.1.5.3 Product benchmarking
8.1.5.4 Strategic initiatives
8.1.6 Dr. Fresh, LLC
8.1.6.1 Company overview
8.1.6.2 Product benchmarking
8.1.7 Dentaid
8.1.7.1 Company overview
8.1.7.2 Product benchmarking
8.1.7.3 Strategic initiatives
8.1.8 Lion Corporation
8.1.8.1 Company overview
8.1.8.2 Financial Performance
8.1.8.3 Product benchmarking
8.1.8.4 Strategic initiatives
8.1.9 Sunstar Suisse S.A.
8.1.9.1 Company overview
8.1.9.2 Financial Performance
8.1.9.3 Product benchmarking
8.1.9.4 Strategic initiatives

List of Tables
Table 1 Factors used in segment share estimation
Table 2 List of secondary data sources
Table 3 Global Oral Care Market, by Region 2016 - 2028 (USD Million)
Table 4 Global Oral Care Market, by Product, 2016 - 2028 (USD Million)
Table 5 Global Oral Care Market, by Product type, 2016 - 2028 (USD Million)
Table 6 Global Oral Care Market, by Application, 2016 - 2028 (USD Million)
Table 7 Asia Pacific oral care market, by country, 2016 - 2028 (USD Million)
Table 8 Asia Pacific oral care market, by product, 2016 - 2028 (USD Million)
Table 9 Asia Pacific toothbrush market, by product type, 2016 - 2028 (USD Million)
Table 10 Asia Pacific toothpaste market, by application, 2016 - 2028 (USD Million)
Table 11 Japan oral care market, by product, 2016 - 2028 (USD Million)
Table 12 Japan oral care market, by product type, 2016 - 2028 (USD Million)
Table 13 Japan oral care market, by application, 2016 - 2028 (USD Million)
Table 14 China oral care market, by product, 2016 - 2028 (USD Million)
Table 15 China oral care market, by product type, 2016 - 2028 (USD Million)
Table 16 China oral care market, by application, 2016 - 2028 (USD Million)
Table 17 India oral care market, by product, 2016 - 2028 (USD Million)
Table 18 India oral care market, by product type, 2016 - 2028 (USD Million)
Table 19 India oral care market, by application, 2016 - 2028 (USD Million)
Table 20 Europe oral care market, by country, 2016 - 2028 (USD Million)
Table 21 Europe oral care market, by product, 2016 - 2028 (USD Million)
Table 22 Europe oral care market, by product type, 2016 - 2028 (USD Million)
Table 23 Europe oral care market, by application, 2016 - 2028 (USD Million)
Table 24 Germany oral care market, by product, 2016 - 2028 (USD Million)
Table 25 Germany oral care market, by product type, 2016 - 2028 (USD Million)
Table 26 Germany oral care market, by application, 2016 - 2028 (USD Million)
Table 27 U.K. oral care market, by product, 2016 - 2028 (USD Million)
Table 28 U.K. oral care market, by product type, 2016 - 2028 (USD Million)
Table 29 U.K. oral care market, by application, 2016 - 2028 (USD Million)
Table 30 North America oral care market, by country, 2016 - 2028 (USD Million)
Table 31 North America oral care market, by product, 2016 - 2028 (USD Million)
Table 32 North America oral care market, by product type, 2016 - 2028 (USD Million)
Table 33 North America oral care market, by application, 2016 - 2028 (USD Million)
Table 34 U.S. oral care market, by product, 2016 - 2028 (USD Million)
Table 35 U.S. oral care market, by product type, 2016 - 2028 (USD Million)
Table 36 U.S. oral care market, by application, 2016 - 2028 (USD Million)
Table 37 Canada oral care market, by product, 2016 - 2028 (USD Million)
Table 38 Canada oral care market, by product type, 2016 - 2028 (USD Million)
Table 39 Canada oral care market, by application, 2016 - 2028 (USD Million)
Table 40 Latin America oral care market, by country, 2016 - 2028 (USD Million)
Table 41 Latin America oral care market, by product, 2016 - 2028 (USD Million)
Table 42 Latin America oral care market, by product type, 2016 - 2028 (USD Million)
Table 43 Latin America oral care market, by application, 2016 - 2028 (USD Million)
Table 44 Brazil oral care market, by product, 2016 - 2028 (USD Million)
Table 45 Brazil oral care market, by product type, 2016 - 2028 (USD Million)
Table 46 Brazil oral care market, by application, 2016 - 2028 (USD Million)
Table 47 Mexico oral care market, by product, 2016 - 2028 (USD Million)
Table 48 Mexico oral care market, by product type, 2016 - 2028 (USD Million)
Table 49 Mexico oral care market, by application, 2016 - 2028 (USD Million)
Table 50 MEA oral care market, by country, 2016 - 2028 (USD Million)
Table 51 MEA oral care market, by product, 2016 - 2028 (USD Million)
Table 52 MEA oral care market, by product type, 2016 - 2028 (USD Million)
Table 53 MEA oral care market, by application, 2016 - 2028 (USD Million)
Table 54 South Africa oral care market, by product, 2016 - 2028 (USD Million)
Table 55 South Africa oral care market, by product type, 2016 - 2028 (USD Million)
Table 56 South Africa oral care market, by application, 2016 - 2028 (USD Million)

List of Figures
Fig. 1 Primary interviews, by sources
Fig. 2 Primary interviews, by region
Fig. 3 Market summary (USD Million)
Fig. 4 Market trends & outlook
Fig. 5 Market segmentation & scope
Fig. 6 Market driver relevance analysis (Current & future impact)
Fig. 7 Market restraint relevance analysis (Current & future impact)
Fig. 8 Key opportunities prioritized, by product
Fig. 9 SWOT analysis, by factor (political & legal, economic and technological)
Fig. 10 Porter’s Five Forces Analysis
Fig. 11 Oral care market: Company market share analysis, 2020
Fig. 12 Oral care market, product outlook: Key takeaways
Fig. 13 Oral care market: Product movement analysis
Fig. 14 Toothbrush market, 2016 - 2028 (USD Million)
Fig. 15 Manual toothbrush market, 2016 - 2028 (USD Million)
Fig. 16 Electric toothbrush market, 2016 - 2028 (USD Million)
Fig. 17 Battery-powered toothbrush market, 2016 - 2028 (USD Million)
Fig. 18 Other toothbrush market, 2016 - 2028 (USD Million)
Fig. 19 Toothpaste market, 2016 - 2028 (USD Million)
Fig. 20 Gel toothpaste market, 2016 - 2028 (USD Million)
Fig. 21 Polish toothpaste market, 2016 - 2028 (USD Million)
Fig. 22 Paste toothpaste market, 2016 - 2028 (USD Million)
Fig. 23 Powder toothpaste market, 2016 - 2028 (USD Million)
Fig. 24 Mouthwash/rinse market, 2016 - 2028 (USD Million)
Fig. 25 Mouthwash/rinse market, 2016 - 2028 (USD Million)
Fig. 26 Non-medicated mouthwash/rinse market, 2016 - 2028 (USD Million)
Fig. 27 Denture products market, 2016 - 2028 (USD Million)
Fig. 28 Cleaners market, 2016 - 2028 (USD Million)
Fig. 29 Fixatives market, 2016 - 2028 (USD Million)
Fig. 30 Other denture products market, 2016 - 2028 (USD Million)
Fig. 31 Dental accessories market, 2016 - 2028 (USD Million)
Fig. 32 Cosmetic whitening products market, 2016 - 2028 (USD Million)
Fig. 33 Fresh breath dental chewing gum market, 2016 - 2028 (USD Million)
Fig. 34 Tongue scrapers market, 2016 - 2028 (USD Million)
Fig. 35 Fresh breath strips market, 2016 - 2028 (USD Million)
Fig. 36 Floss market, 2016 - 2028 (USD Million)
Fig. 37 Other dental accessories market, 2016 - 2028 (USD Million)
Fig. 38 Oral care market, product type outlook: Key takeaways
Fig. 39 Oral care market: Product type movement analysis
Fig. 40 Countertop market, 2016 - 2028 (USD Million)
Fig. 41 Cordless market, 2016 - 2028 (USD Million)
Fig. 42 Oral care market, application outlook: Key takeaways
Fig. 43 Oral care market: Application movement analysis
Fig. 44 Home market, 2016 - 2028 (USD Million)
Fig. 45 Dentistry market, 2016 - 2028 (USD Million)
Fig. 46 Global oral care market: Regional movement analysis
Fig. 47 Global market share, by region
Fig. 48 North America market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 49 U.S. market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 50 Canada market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 51 Europe market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 52 U.K. market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 53 Germany market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 54 Asia Pacific market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 55 Japan market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 56 China market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 57 India market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 58 Latin America market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 59 Brazil market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 60 Mexico market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 61 Middle East and Africa market estimates and forecast, 2016 - 2028 (USD Million)
Fig. 62 South Africa market estimates and forecast, 2016 - 2028 (USD Million)
Note: Product cover images may vary from those shown
  • Procter & Gamble
  • Johnson & Johnson Consumer Inc.
  • Colgate-Palmolive
  • GlaxoSmithKline
  • Church & Dwight Co. Inc.
  • Dr. Fresh, LLC
  • Dentaid
  • Lion Corporation
  • Sunstar Suisse S.A.
Note: Product cover images may vary from those shown

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