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Mobile Gaming - Global Market Trajectory & Analytics

  • ID: 516889
  • Report
  • April 2021
  • Region: Global
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Activision Blizzard Inc.
  • Electronic Arts, Inc.
  • NetEase Inc.
  • Nintendo
  • Tencent Holdings Ltd.
  • Ubisoft Entertainment
  • MORE
More Time Spent Indoors Equals More Time Spent on Digital Games. Mobile Gaming to Reach $153.3 Billion by 2027

The global market for mobile gaming is projected to reach US$153.3 billion by the year 2027, trailing a post COVID-19 CAGR of 11.5% over the analysis period 2020 to 2027. The COVID-19 outbreak has enabled the gaming industry to post massive gains by increasing user engagement. While there is gloom across several industries, the current scenario has turned out into major opportunity for change for the gaming sector. With millions of people on furlough, video games are rising in popularity as a favorite leisure activity. With lockdowns & social distancing measures putting an end to conventional socializing practices, indulgence in social gaming is increasing. Easy & cost effective access to high-speed home internet & bandwidth is resulting in live-streaming of video games, giving cloud video games a significant boost. The stress of having to live with the virus is pushing people to seek more distractions and virtual entertainment. User engagement with video games has seen a significant growth during the first two quarters of 2020. As compared to pre-lockdown months, the industry witnessed a dramatic 40% increase in the time spent on online games on mobile devices. Devoid of outdoor activities such as travel, sports, and social interactions, video gaming provides users an engaging distraction to pass time. The industry witnessed a significant rise in mobile game downloads, lower CPIs, and unprecedented increase in traffic to video game recommendation lists during the first few months of 2020. It is estimated that on an average people spend around three hours every day with their smartphones.

Video games played on PlayStation, Xbox, and smartphones give users a number of other options in the form of in-game purchases. Weekly downloads of mobile games in March 2020 increase by 30% compared to weekly average previous year. In total, about 13 billion games were downloaded by mobile users during the first quarter of 2020. Other factors driving mobile gaming include rise in usage of usage of smart phones and availability of high-speed internet. The gaming industry is strongly influenced by societal and social trends, offering an activity that engages and entertains users. As more and more people self- isolate, online games are providing an ideal means to socialize. Games represent the ideal platform by connecting individuals through the lens of enjoyment, meaning, and purpose. For this purpose, a campaign called Play Apart Together is being promoted by 18 video game companies including Activision Blizzard and Twitch, the live-streaming major. As part of this campaign, the companies are utilizing guidelines from the WHO to underscore the inherent capacity of gaming for physical distancing. Gaming is recommended to help people cope with anxiety and depression due to lack of socialization amid the pandemic. The proliferation of advanced mobile phones with sophisticated features is encouraging people to enjoy games on their mobile devices. Online games have significantly high engagement rates with sessions that more longer than conventional videos.

Several online multiplayer games such as PUBG, Call of Duty Mobile and Fortnite, have a social element as players can team up with others and work in a larger group and also has an option to chat with each other while gaming. In addition, the free time is expected to drive people to explore new gaming platforms, offering new opportunities for participants in the mobile gaming market. The scenario enabled Asian giants including Ten cent and Nintendo to record notable growth in sales during the initial quarter of 2020. Both platforms have witnessed significant gains from online sales of their games. New gaming apps are expected to be more in demand with people seeking out innovative adventures. Cancellations of sporting events have led to increase in gamers playing online basketball & baseball games such as NBA 2K17 and Major League Baseball (MBL).With education migrating online, demand for mobile apps edutainment and gamification on student smartphones is witnessing a marked spike. The gaming industry remains resilient, although not completely insulated from the challenges presented by coronavirus outbreak. Nintendo is one of the first entities to face challenges early, with inevitable disruption of manufacturing in China. Subsequently, the company witnessed cancellation of key events, for example the Electronic Entertainment Expo and the Game Developers Conference. In the U.K., the National Videogame Museum is at the risk of a permanent closure. China will continue its dominance over the global gaming market, in the years ahead, both in revenue terms and in terms of player numbers. Currently, mobile is the major segment in the Chinese gaming market generating around 57% of the overall revenues. China's influence on global gaming business is evident from the fact, that in January 2020 leading video games with highest revenue rankings worldwide were developed in China. In contrast to January 2019, PUBG Mobile, a prevalent video game developed in China, generated four times the revenue in a month. A major share of the revenue came from China followed by the US and other nations.

Select Competitors (Total 160 Featured):
  • Activision Blizzard Inc.
  • CyberAgent Inc.
  • Electronic Arts, Inc.
  • GungHo Online Entertainment Inc.
  • Microsoft Corp.
  • NetEase Inc.
  • Niantic Inc.
  • Tencent Holdings Ltd.
  • The Walt Disney Co.
  • Ubisoft Entertainment
  • Nintendo
  • Zynga
  • TakeTwo Interactive
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Activision Blizzard Inc.
  • Electronic Arts, Inc.
  • NetEase Inc.
  • Nintendo
  • Tencent Holdings Ltd.
  • Ubisoft Entertainment
  • MORE
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Exhibit 1: Mobile Game Downloads from App Store and Google Play in billion: H12020 Vs H12019
  • World Witnesses an Increase in Mobile Playtime During the Lockdown
  • Exhibit 2: Percentage of Internet Users Playing Video Games by Device: April 2020
  • Exhibit 1: To Cope With the Pandemic, Sequestered People Around the Globe Escape to Gaming: Average Increase in Time Spent on Video Games (In %) Feb-to-Apr-2020
  • Amidst COVID-19 Crisis, Gaming Industry Adapts to Remote Working Approach
  • Long-Term Implications for Gaming Industry
  • Mobile Gaming: A High Growth Market
  • Exhibit 3: Gaming Industry by Segment: 2020E
  • Outlook
  • Chinese Influence on Global Gaming Market
  • Demographic Profile of Mobile Gamers
  • Exhibit 4: Global Mobile Gaming Market: Percentage Breakdown of Gamers by Gender for 2019
  • Exhibit 5: Global Mobile Gaming Market: Percentage Breakdown of Number of Gamers by Age Group for 2019
  • Mobile Gaming Market: A Competitive Perspective
  • Comparatively Low Entry Barriers Invite Scores of New Companies
  • Consolidation of Mobile Game Publishers
  • Leading Companies in the Global Mobile Games Market
  • Top Mobile Games Ranked by Revenues for January 2020
2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
  • Augmented Reality Enters the Mobile Gaming Space
  • Exhibit 6: Leading AR Categories on iOS: 2019
  • Exhibit 7: VR Gaming Market: % of Consumers Wanting Application of VR to Games by Generation for 2019
  • Exhibit 8: VR Solutions Market in Gaming Sector: Percentage Share Breakdown of Revenue by Device Platform for 2015 and 2019
  • Mobile Cloud Gaming: The New Paradigm
  • Monetization of Mobile Games
  • Cross-Platform Gaming Gains Traction
  • Growing Interest in Online Gambling Triggers Rapid Growth in Mobile Casino Apps
  • ‘Hyper-Casual’ Games Gain Popularity
  • Other Popular Trends in Mobile Gaming
  • Mobile/Wireless Gaming Software Downloads: A High Growth Market Segment
  • 5G: Game-Changer for Mobile Gaming Industry
  • Exhibit 9: 5G Smartphone Sales in Million Units: 2019-2021
  • Exhibit 10: Global Smartphone Subscription Breakdown by Technology: 2019 and 2025
  • Micro Gaming Studios & Independent Developers Gain Presence
  • Continued Rise in Mobile Phone Users Drives Mobile Gaming
  • Consumer Mobile Usage Habits Foster Growth in Mobile Gaming Market
  • Opportunity Indicators
  • Exhibit 11: Global Market for Smartphones in Billions: 2016-2021
  • Exhibit 12: Smartphone Penetration Rate as Share of Total Population: 2016-2020
  • Exhibit 13: Share of Mobile Phones of the Total Internet Time: 2014-2020E
  • Exhibit 14: Percentage of Internet Users Using Mobile Phone Apps by Type
  • Exhibit 15: Percentage of Time Spent on Mobile Apps by Category for 2019
4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS
  • UNITED STATES
  • Market Overview
  • Mobile Gaming Witnesses a Surge Amid ‘Shelter-In-Place’ Norms
  • Key Trends in Mobile Gaming Market
  • Gaming Monetization Trends
  • A Demographic Profile
  • Exhibit 16: US Mobile Gaming Market Breakdown by Age Group: 2019
  • Exhibit 17: US Mobile Gaming Market by Gender: 2019
  • Market Analytics
  • CANADA
  • Market Overview
  • JAPAN
  • Market Overview
  • CHINA
  • Market Overview
  • Exhibit 18: China’s Online Gaming Market by Segment: 2019 and 2020E
  • Brands Pivot to Creative, Personalized Ads as People in China Flock towards Mobile Games during COVID-19
  • Increasing Screen Time Drives Chinese Brands to Engage Consumers
  • Key Statistics
  • Exhibit 19: Chinese Mobile Games Market (2019): Percentage Breakdown of Average Time Spending Per Day on Mobile Games
  • Exhibit 20: Chinese Mobile Gaming Market: Percentage Breakdown of Gamers by Gender for 2019
  • Competition
  • Exhibit 21: Market Share of Leading Players in the Chinese Mobile Games Market: 2020E
  • Market Analytics
  • EUROPE
  • Market Overview
  • Exhibit 22: Europe Mobile Gamers by Age Group: 2019
  • Mobile Gaming Market in Europe Remains in Bullish Mode during COVID-19
  • Market Analytics
  • FRANCE
  • GERMANY
  • ITALY
  • UNITED KINGDOM
  • Market Overview
  • Exhibit 23: Mobile Gaming Market in the UK: Percentage Breakdown by Gender for 2019
  • Exhibit 24: Mobile Gaming Market in the UK: Penetration Rate (in %) by Age Group for 2019
  • Market Analytics
  • SPAIN
  • RUSSIA
  • Market Overview
  • Exhibit 25: Mobile Gaming Market in Russia by Gender
  • Market Analytics
  • REST OF EUROPE
  • ASIA-PACIFIC
  • Market Overview
  • AUSTRALIA
  • INDIA
  • Market Overview
  • COVID-19 Lockdowns and Proliferation of Smart Phones Allow Mobile Gaming Market in India to Grow at Breakneck Speed
  • Impact of COVID-19 on Indian Gaming Startups
  • Market Analytics
  • SOUTH KOREA
  • Market Overview
  • Exhibit 26: South Korean Mobile Gaming Market (2019): Percentage Breakdown of Gamers by Gender
  • Exhibit 27: South Korean Mobile Gaming Market (2019): Percentage Breakdown of Gamers by Age Group
  • Competition
  • Exhibit 28: Market Share of Leading Players in the South Korean Mobile Gaming Market: 2019
  • Market Analytics
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA
IV. COMPETITION
  • Total Companies Profiled: 160
Note: Product cover images may vary from those shown
  • Activision Blizzard Inc.
  • CyberAgent Inc.
  • Electronic Arts, Inc.
  • GungHo Online Entertainment Inc.
  • Microsoft Corp.
  • NetEase Inc.
  • Niantic Inc.
  • Tencent Holdings Ltd.
  • The Walt Disney Co.
  • Ubisoft Entertainment
  • Nintendo
  • Zynga
  • TakeTwo Interactive
Note: Product cover images may vary from those shown
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