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Market Research Services Global Market Opportunities and Strategies to 2030: COVID-19 Impact and Recovery

  • ID: 5170947
  • Report
  • October 2020
  • Region: Global
  • 389 Pages
  • The Business Research Company
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'Market Research Services Global Market Opportunities and Strategies to 2030: COVID-19 Impact and Recovery' provides the strategists, marketers and senior management with the critical information they need to assess the global market research services market.

Reasons to Purchase

  • Outperform competitors using accurate up to date demand-side dynamics information.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Identify growth segments for investment.
  • Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market.
  • Create regional and country strategies on the basis of local data and analysis.
  • Stay abreast of the latest customer and market research findings
  • Benchmark performance against key competitors.
  • Develop strategies based on likely future developments.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
  • Gain a global perspective on the development of the market.

Description:

Where is the largest and fastest-growing market for the market research services market? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Market Research Services Market Opportunities and Strategies to 2030: COVID-19 Impact and Recovery report answers all these questions and many more.

The report covers the following chapters

  • Executive Summary - The executive summary section of the report gives a brief overview and summary of the report
  • Report Structure - This section gives the structure of the report and the information covered in the various sections.
  • Introduction - The introduction section of the report gives a brief introduction about segmentation by geography and segmentation by type, and by end-user industry.
  • Market Characteristics - The market characteristics section of the report defines and explains the market research services market. This chapter includes different services covered in the report and basic definitions.
  • Supply Chain - The supply chain section of the report defines and explains the key players in the market research services market supply chain.
  • Product Analysis - The product analysis section of the report describes the leading products/services in the market along with key features and differentiators for those products/services.
  • Customer Information- This chapters covers recent customers’ trends/preferences in the global market research services market.
  • Trends And Strategies - This chapter describes the major trends shaping the global market research services market. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.
  • Impact of COVID-19 - This section describes the impact of COVID-19 on the market research services market.
  • Global Market Size And Growth - This section contains the global historic (2015-2019) and forecast (2023F, 2025F, 2030F) market values, and drivers and restraints that support and restrain the growth of the market in the historic and forecast periods.
  • Regional Analysis - This section contains the historic (2015-2019), forecast (2019-2023F, 2025F, 2030F) market value and growth and market share comparison by region.
  • Market Segmentation - This section contains the market values (2015-2019, 2019-2023F, 2025F, 2030F) and analysis for segment by type in the market.
  • Regional Market Size And Growth - This section contains the region’s market size (2019), historic and forecast (2015-2019, and 2023F, 2025F, 2030F) market values, and growth and market share comparison of major countries within the region. This report includes information on all the regions (Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa).
  • Competitive Landscape - This section covers details on the competitive landscape of the global market research services market, estimated market shares and company profiles of the leading players.
  • Key Mergers And Acquisitions - This chapter gives the information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
  • Market Background - This section describes the design, research, promotional and consulting services market of which the market research services market is a segment. This chapter includes the design, research, promotional and consulting services market 2015-23 values, and regional analyses for the design, research, promotional and consulting services market.
  • Market Opportunities And Strategies- This section includes market opportunities and strategies based on findings of the research. This section also gives information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
  • Conclusions And Recommendations - This section includes conclusions and recommendations based on the findings of the research. This section also gives recommendations for market research services in terms of services offerings, geographic expansion, marketing strategies and target groups.
  • Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Markets Covered:

The global market research services market is segmented -

  • By Type: Marketing Research And Analysis Services; Public Opinion And Election Polling
  • By End-Use Industry: FMCG; Media; Professional Services; Healthcare And Life Science; Others

Companies Mentioned: Nielsen Holdings plc.; Kantar Group; IQVIA Holdings Inc.; Ipsos Group S.A.; GfK SE

Countries: China, Australia, Hong Kong, India. Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Thailand, Vietnam, Canada, Mexico, USA, Argentina, Brazil, Chile, Colombia, Peru, Venezuela, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Czech Republic, Poland, Romania, Russia, Saudi Arabia, Israel, Turkey, UAE, Egypt, Nigeria, South Africa, Ethiopia, Kenya and Mozambique

Regions: Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Time series: Five years historic and forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Note: Product cover images may vary from those shown
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1. Market Research Services Market Executive Summary

2. Table of Contents

3. List of Figures

4. List of Tables

5. Report Structure

6. Introduction
6.1.1. Segmentation By Geography
6.1.2. Segmentation By Type
6.1.3. Segmentation By End Use Industry

7. Market Research Services Market Characteristics
7.1. Market Definition
7.2. Segmentation By Type Of Service
7.2.1. Marketing Research And Analysis Services
7.2.2. Public Opinion And Election Polling
7.3. Segmentation By End Use Industry
7.3.1. FMCG
7.3.2. Media
7.3.3. Professional Services
7.3.4. Healthcare
7.3.5. Others

8. Market Research Services Market, Supply Chain Analysis
8.1. Resources
8.1.1. Real Estate, Building And Infrastructure Developers
8.1.2. Office Equipment And Utilities Suppliers
8.1.3. Hardware And Software Suppliers
8.2. Human Resources
8.3. Market Research Service Providers
8.4. Other Service Providers
8.5. End Users

9. Market Research Services Market, Product/Service Analysis - Product/Service Examples

10. Market Research Services Market Customer Information
10.1. Factors To Consider When Choosing A Market Research Services Supplier
10.2. High Buyer Satisfaction With Market Research Services Providers
10.3. Market Research Techniques Used By Service Providers
10.4. Artificial Intelligence In Market Research
10.5. Major End Users Of North American Market
10.6. North American Research Industry Spend By Type And Design

11. Market Research Services Market Trends And Strategies
11.1. Micro Surveys Replacing Lengthy Surveys
11.2. Adoption Of Advanced Technologies
11.3. Agile Market Research For Faster Insights
11.4. Increased Use Of Experimental Research Tools
11.5. Virtual Reality Technology For Conducting Market Research
11.6. AI Powered Market Research For Reduced Costs And Faster Delivery
11.7. Automation In Marketing Research And Analysis Services
11.8. Blockchain
11.9. Chatbots
11.10. Employing Skilled Researchers In Developing Countries

12. Impact Of COVID On The Market Research Services Industry
12.1. Changes In Consumer Behavior
12.2. Impact On Market Research Companies

13. Global Market Research Services Market Size And Growth
13.1. Market Size
13.2. Historic Market Growth, 2015 – 2019, Value ($ Billion)
13.2.1. Drivers Of The Market 2015 – 2019
13.2.2. Restraints On The Market 2015 – 2019
13.3. Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
13.3.1. Drivers Of The Market 2019 – 2023
13.3.2. Restraints On The Market 2019 – 2023

14. Market Research Services Market, Regional Analysis
14.1. Global Market Research Services Market, By Region, Historic and Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.2. Global Market Research Services Market, 2015 – 2023, Historic And Forecast, By Region
14.3. Global Market Research Services Market, 2019-2023, Growth And Market Share Comparison, By Region

15. Global Market Research Services Market Segmentation
15.1. Global Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
15.2. Global Market Research Services Market, Segmentation By End-Use Industry, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)

16. Global Market Research Services Market Comparison with Macro Economic Factors
16.1. Market Research Services Market Size, Percentage Of GDP, Global
16.2. Per Capita Average Market Research Services Market Expenditure, Global

17. Asia-Pacific Market Research Services Market
17.1. Asia-Pacific Market Research Services Market Overview
17.1.1. Region Information
17.1.2. Impact of COVID-19
17.1.3. Market Information
17.1.4. Background Information
17.1.5. Regulations
17.1.6. Regulatory Bodies
17.1.7. Major Associations
17.1.8. Taxes Levied
17.1.9. Corporate Tax Structure
17.1.10. Investments
17.1.11. Major Companies
17.2. Asia-Pacific Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.3. Asia-Pacific Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.4. Asia-Pacific Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.5. Asia-Pacific Market Research Services Market, 2019, By Country, Value ($ Billion)
17.6. Asia-Pacific Market Research Services Market, 2015 – 2023, Historic And Forecast, By Country
17.7. Asia-Pacific Market Research Services Market, 2019 – 2023, Growth And Market Share Comparison, By Country
17.8. Asia-Pacific Market Research Services Market Metrics
17.8.1. Market Research Services Market Size, Percentage Of GDP, 2019, Asia-Pacific Major Countries
17.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2019, Asia-Pacific Countries
17.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2019, Asia-Pacific Countries
17.9. Asia-Pacific Market Research Services Market: Country Analysis
17.10. Australia Market Research Services Market
17.10.1. Impact Of COVID-19
17.10.2. Market Information
17.11. Australia Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.12. Australia Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.13. Australia Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.14. China Market Research Services Market
17.15. China Market Research Services Market Overview
17.15.1. Country Information
17.15.2. Impact of COVID-19
17.15.3. Market Information
17.15.4. Background Information
17.15.5. Regulations
17.15.6. Regulatory Bodies
17.15.7. Major Associations
17.15.8. Taxes Levied
17.15.9. Corporate Tax Structure
17.15.10. Investments
17.15.11. Major Companies
17.16. China Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.17. China Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.18. China Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.19. Hong Kong Market Research Services Market
17.20. Hong Kong Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.21. Hong Kong Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.22. India Market Research Services Market
17.23. India Market Research Services Market Overview
17.23.1. Impact Of COVID-19
17.23.2. Market Information
17.24. India Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.25. India Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.26. India Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.27. Indonesia Market Research Services Market
17.27.1. Impact Of COVID-19
17.27.2. Market Information
17.28. Indonesia Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.29. Indonesia Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.30. Indonesia Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.31. Japan Market Research Services Market
17.31.1. Impact Of COVID-19
17.31.2. Market Information
17.32. Japan Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.33. Japan Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.34. Japan Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.35. Malaysia Market Research Services Market
17.36. Malaysia Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.37. Malaysia Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.38. New Zealand Market Research Services Market
17.39. New Zealand Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.40. New Zealand Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.41. Philippines Market Research Services Market
17.42. Philippines Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.43. Philippines Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.44. Singapore Market Research Services Market
17.45. Singapore Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.46. Singapore Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.47. South Korea Market Research Services Market
17.47.1. Impact Of COVID-19
17.47.2. Market Information
17.48. South Korea Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.49. South Korea Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.50. South Korea Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.51. Thailand Market Research Services Market
17.52. Thailand Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.53. Thailand Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
17.54. Vietnam Market Research Services Market
17.55. Vietnam Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
17.56. Vietnam Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)

18. Western Europe Market Research Services Market
18.1. Western Europe Market Research Services Market Overview
18.1.1. Region Information
18.1.2. Impact of COVID-19
18.1.3. Market Information
18.1.4. Background Information
18.1.5. Regulations
18.1.6. Regulatory Bodies
18.1.7. Major Associations
18.1.8. Taxes Levied
18.1.9. Corporate Tax Structure
18.1.10. Investments
18.1.11. Major Companies
18.2. Western Europe Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.3. Western Europe Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.4. Western Europe Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
18.5. Western Europe Market Research Services Market, 2019, By Country, Value ($ Billion)
18.6. Western Europe Market Research Services Market, 2015 – 2023, Historic And Forecast, By Country
18.7. Western Europe Market Research Services Market, 2019 – 2023, Growth And Market Share Comparison, By Country
18.8. Western Europe Market Research Services Market Metrics
18.8.1. Market Research Services Market Size, Percentage Of GDP, 2019, Western Europe Major Countries
18.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2019, Western Europe Countries
18.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2019, Western Europe Countries
18.9. Western Europe Market Research Services Market: Country Analysis
18.10. Austria Market Research Services Market
18.11. Austria Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.12. Austria Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.13. Belgium Market Research Services Market
18.14. Belgium Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.15. Belgium Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.16. Denmark Market Research Services Market
18.17. Denmark Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.18. Denmark Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.19. Finland Market Research Services Market
18.20. Finland Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.21. Finland Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.22. France Market Research Services Market
18.22.1. Impact Of COVID-19
18.22.2. Market Information
18.23. France Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.24. France Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.25. France Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
18.26. Germany Market Research Services Market
18.26.1. Impact Of COVID-19
18.26.2. Market Information
18.27. Germany Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.28. Germany Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.29. Germany Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
18.30. Ireland Market Research Services Market
18.31. Ireland Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.32. Ireland Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.33. Italy Market Research Services Market
18.34. Italy Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.35. Italy Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.36. Netherlands Market Research Services Market
18.37. Netherlands Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.38. Netherlands Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.39. Norway Market Research Services Market
18.40. Norway Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.41. Norway Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.42. Portugal Market Research Services Market
18.43. Portugal Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.44. Portugal Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.45. Spain Market Research Services Market
18.46. Spain Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.47. Spain Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.48. Sweden Market Research Services Market
18.49. Sweden Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.50. Sweden Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.51. Switzerland Market Research Services Market
18.52. Switzerland Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.53. Switzerland Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.54. UK Market Research Services Market
18.54.1. Impact Of COVID-19
18.54.2. Market Information
18.55. UK Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
18.56. UK Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
18.57. UK Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)

19. Eastern Europe Market Research Services Market
19.1. Eastern Europe Market Research Services Market Overview
19.1.1. Region Information
19.1.2. Impact of COVID-19
19.1.3. Market Information
19.1.4. Background Information
19.1.5. Regulations
19.1.6. Regulatory Bodies
19.1.7. Major Associations
19.1.8. Taxes Levied
19.1.9. Corporate Tax Structure
19.1.10. Investments
19.1.11. Major Companies
19.2. Eastern Europe Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
19.3. Eastern Europe Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
19.4. Eastern Europe Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
19.5. Eastern Europe Market Research Services Market, 2019, By Country, Value ($ Billion)
19.6. Eastern Europe Market Research Services Market, 2015 – 2023, Historic And Forecast, By Country
19.7. Eastern Europe Market Research Services Market, 2019 – 2023, Growth And Market Share Comparison, By Country
19.8. Eastern Europe Market Research Services Market Metrics
19.8.1. Market Research Services Market Size, Percentage Of GDP, 2019, Eastern Europe Major Countries
19.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2019, Eastern Europe Countries
19.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2019, Eastern Europe Countries
19.9. Eastern Europe Market Research Services Market: Country Analysis
19.10. Czech Republic Market Research Services Market
19.11. Czech Republic Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
19.12. Czech Republic Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
19.13. Poland Market Research Services Market
19.14. Poland Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
19.15. Poland Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
19.16. Romania Market Research Services Market
19.17. Romania Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
19.18. Romania Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
19.19. Russia Market Research Services Market
19.19.1. Impact of COVID-19
19.19.2. Market Information
19.20. Russia Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
19.21. Russia Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
19.22. Russia Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)

20. North America Market Research Services Market
20.1. North America Market Research Services Market Overview
20.1.1. Region Information
20.1.2. Impact of COVID-19
20.1.3. Market Information
20.1.4. Background Information
20.1.5. Regulations
20.1.6. Regulatory Bodies
20.1.7. Major Associations
20.1.8. Taxes Levied
20.1.9. Corporate Tax Structure
20.1.10. Investments
20.1.11. Major Companies
20.2. North America Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
20.3. North America Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
20.4. North America Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
20.5. North America Market Research Services Market, 2019, By Country, Value ($ Billion)
20.6. North America Market Research Services Market, 2015 – 2023, Historic And Forecast, By Country
20.7. North America Market Research Services Market, 2019 – 2023, Growth And Market Share Comparison, By Country
20.8. North America Market Research Services Market Metrics
20.8.1. Market Research Services Market Size, Percentage Of GDP, 2019, North America Major Countries
20.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2019, North America Countries
20.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2019, North America Countries
20.9. North America Market Research Services Market: Country Analysis
20.10. Canada Market Research Services Market
20.11. Canada Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
20.12. Canada Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
20.13. Mexico Market Research Services Market
20.14. Mexico Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
20.15. Mexico Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
20.16. USA Market Research Services Market
20.17. USA Market Research Services Market Overview
20.17.1. Country Information
20.17.2. Impact of COVID-19
20.17.3. Market Information
20.17.4. Background Information
20.17.5. Regulations
20.17.6. Regulatory Bodies
20.17.7. Major Associations
20.17.8. Taxes Levied
20.17.9. Corporate Tax Structure
20.17.10. Investments
20.17.11. Major Companies
20.18. USA Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
20.19. USA Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
20.20. USA Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)

21. South America Market Research Services Market
21.1. South America Market Research Services Market Overview
21.1.1. Region Information
21.1.2. Impact of COVID-19
21.1.3. Market Information
21.1.4. Background Information
21.1.5. Regulations
21.1.6. Regulatory Bodies
21.1.7. Major Associations
21.1.8. Taxes Levied
21.1.9. Corporate Tax Structure
21.1.10. Investments
21.1.11. Major Companies
21.2. South America Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
21.3. South America Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
21.4. South America Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
21.5. South America Market Research Services Market, 2019, By Country, Value ($ Billion)
21.6. South America Market Research Services Market, 2015 – 2023, Historic And Forecast, By Country
21.7. South America Market Research Services Market, 2019 – 2023, Growth And Market Share Comparison, By Country
21.8. South America Market Research Services Market Metrics
21.8.1. Market Research Services Market Size, Percentage Of GDP, 2019, South America Major Countries
21.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2019, South America Countries
21.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2019, South America Countries
21.9. South America Market Research Services Market: Country Analysis
21.10. Argentina Market Research Services Market
21.11. Argentina Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
21.12. Argentina Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
21.13. Brazil Market Research Services Market
21.13.1. Impact of COVID-19
21.13.2. Market Information
21.14. Brazil Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
21.15. Brazil Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
21.16. Brazil Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
21.17. Chile Market Research Services Market
21.18. Chile Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
21.19. Chile Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
21.20. Colombia Market Research Services Market
21.21. Colombia Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
21.22. Colombia Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
21.23. Peru Market Research Services Market
21.24. Peru Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
21.25. Peru Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
21.26. Venezuela Market Research Services Market
21.27. Venezuela Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
21.28. Venezuela Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)

22. Middle East Market Research Services Market
22.1. Middle East Market Research Services Market Overview
22.1.1. Region Information
22.1.2. Impact of COVID-19
22.1.3. Market Information
22.1.4. Background Information
22.1.5. Regulations
22.1.6. Regulatory Bodies
22.1.7. Major Associations
22.1.8. Taxes Levied
22.1.9. Corporate Tax Structure
22.1.10. Investments
22.1.11. Major Companies
22.2. Middle East Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
22.3. Middle East Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
22.4. Middle East Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
22.5. Middle East Market Research Services Market, 2019, By Country, Value ($ Billion)
22.6. Middle East Market Research Services Market, 2015 – 2023, Historic And Forecast, By Country
22.7. Middle East Market Research Services Market, 2019 – 2023, Growth And Market Share Comparison, By Country
22.8. Middle East Market Research Services Market Metrics
22.8.1. Market Research Services Market Size, Percentage Of GDP, 2019, Middle East Major Countries
22.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2019, Middle East Countries
22.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2019, Middle East Countries
22.9. Middle East Market Research Services Market: Country Analysis
22.10. Israel Market Research Services Market
22.11. Israel Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
22.12. Israel Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
22.13. Saudi Arabia Market Research Services Market
22.14. Saudi Arabia Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
22.15. Saudi Arabia Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
22.16. Turkey Market Research Services Market
22.17. Turkey Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
22.18. Turkey Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
22.19. UAE Market Research Services Market
22.20. UAE Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
22.21. UAE Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)

23. Africa Market Research Services Market
23.1. Africa Market Research Services Market Overview
23.1.1. Region Information
23.1.2. Impact of COVID-19
23.1.3. Market Information
23.1.4. Background Information
23.1.5. Regulations
23.1.6. Regulatory Bodies
23.1.7. Major Associations
23.1.8. Taxes Levied
23.1.9. Corporate Tax Structure
23.1.10. Investments
23.1.11. Major Companies
23.2. Africa Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
23.3. Africa Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
23.4. Africa Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
23.5. Africa Market Research Services Market, 2019, By Country, Value ($ Billion)
23.6. Africa Market Research Services Market, 2015 – 2023, Historic And Forecast, By Country
23.7. Africa Market Research Services Market, 2019 – 2023, Growth And Market Share Comparison, By Country
23.8. Africa Market Research Services Market Metrics
23.8.1. Market Research Services Market Size, Percentage Of GDP, 2019, Africa Major Countries
23.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2019, Africa Countries
23.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2019, Africa Countries
23.9. Africa Market Research Services Market: Country Analysis
23.10. Egypt Market Research Services Market
23.11. Egypt Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
23.12. Egypt Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
23.13. Ethiopia Market Research Services Market
23.14. Ethiopia Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
23.15. Ethiopia Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
23.16. Ethiopia Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
23.17. Kenya Market Research Services Market
23.18. Kenya Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
23.19. Kenya Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
23.20. Kenya Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
23.21. Mozambique Market Research Services Market
23.22. Mozambique Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
23.23. Mozambique Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
23.24. Mozambique Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 – 2019, 2023F, 2025F, 2030F, Value ($ Billion)
23.25. Nigeria Market Research Services Market
23.26. Nigeria Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
23.27. Nigeria Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)
23.28. South Africa Market Research Services Market
23.29. South Africa Market Research Services Market, Historic Market Growth, 2015 – 2019, Value ($ Billion)
23.30. South Africa Market Research Services Market, Forecast Market Growth, 2019 – 2023, 2025F, 2030F Value ($ Billion)

24. Global Market Research Services Market Competitive Landscape
24.1. Company Profiles
24.2. Nielsen Holdings plc
24.2.1. Company Overview
24.2.2. Products And Services
24.2.3. Business Strategy
24.2.4. Financial Overview
24.3. Kantar Group
24.3.1. Company Overview
24.3.2. Products And Services
24.3.3. Business Strategy
24.3.4. Financial Overview
24.4. IQVIA Holdings Inc.
24.4.1. Company Overview
24.4.2. Products And Services
24.4.3. Business Strategy
24.4.4. Financial Overview
24.5. Ipsos Group S.A.
24.5.1. Company Overview
24.5.2. Products And Services
24.5.3. Business Strategy
24.5.4. Financial Overview
24.6. GfK SE
24.6.1. Company Overview
24.6.2. Products And Services
24.6.3. Business Strategy
24.6.4. Financial overview

25. Key Mergers And Acquisitions In The Market Research Services Market
25.1. M3, Inc. Acquired Healthcare Market Research Business Of Manthan
25.2. Schlesinger Group Acquired Market Cube
25.3. Verdane Capital Acquired Confirmit
25.4. CI Group Acquired Rozovest Analytics
25.5. IFF Research Acquired Voluntas
25.6. Nielsen Holdings Plc Acquired SuperData Research
25.7. Partners Group Acquired Information Resources Inc. (IRI)
25.8. Majestic Research Services And Solutions Acquired Market Probe Asia Pacific Pte Ltd
25.9. Bregal Sagemount Acquired Lux Research
25.10. CRC Research Acquired Research House
25.11. Phoenix Marketing International Acquired Synergistics Research Corporation
25.12. Nielsen Acquired Repucom
25.13. Progressive Digital Media Group Acquired GlobalData

26. Market Background: Design, Research, Promotional And Consulting Services Market
26.1. Design, Research, Promotional And Consulting Services Market Characteristics
26.1.1. Market Definition
26.1.2. Segmentation By Type
26.1.3. Photographic Services
26.1.4. Market Research Services
26.1.5. Advertising, Public Relations, And Related Services
26.1.6. Scientific Research And Development Services
26.1.7. Environmental Consulting Services
26.1.8. Management Consulting
26.1.9. Specialized Design Services
26.1.10. Architectural, Engineering Consultants And Related Services
26.2. Global Design, Research, Promotional And Consulting Services Market, Segmentation By Type, 2015 – 2023, Value ($ Billion)
26.3. Global Design, Research, Promotional And Consulting Services Market, 2019, By Region, Value ($ Billion)
26.4. Global Design, Research, Promotional And Consulting Services Market, 2015 – 2023, Historic And Forecast, By Region

27. Market Research Services Market Opportunities And Strategies
27.1. Global Market Research Services Market In 2023 – Countries Offering Most New Opportunities
27.2. Global Market Research Services Market In 2023 – Segments Offering Most New Opportunities
27.3. Global Market Research Services Market In 2023 – Growth Strategies
27.3.1. Market Trend Based Strategies
27.3.2. Competitor Strategies

28. Market Research Services Market, Conclusions And Recommendations
28.1. Conclusions
28.2. Recommendations
28.2.1. Product
28.2.2. Place
28.2.3. Price
28.2.4. Promotion
28.2.5. People

29. Appendix
29.1. Market Data Sources
29.2. NAICS Definitions Of Industry Covered In This Report
29.3. Research Methodology
29.4. Abbreviations
29.5. Currencies
29.6. Research Inquiries
29.7. About the Publisher
29.8. Copyright And Disclaimer

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This report describes and evaluates the global market research services market. It covers 2015 to 2019, termed the historic period, and 2019 to 2023 termed the forecast period, along with further forecasts for the periods 2023-2025 and 2025-2030.

The global market research services market reached a value of nearly $75.76 billion in 2019, having increased at a compound annual growth rate (CAGR) of 2.6% since 2015. The market is expected to decline from $75.76 billion in 2019 to $73.94 billion in 2020 at a compound annual growth rate (CAGR) of -2.4%. The decline is mainly due to lockdown and social distancing norms imposed by various countries and resulting economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and grow at a CAGR of 4.1% from 2021 ad reach $82.87 billion in 2023.

Growth in the historic period resulted from a rise in research and development (R&D) investments, increase in political opinion polls, and strong economic growth in emerging markets. Factors that negatively affected growth in the historic period were privacy and security issues, shortage of skilled workers, and opinion polls losing credibility.

Going forward, increasing focus on customer satisfaction, outsourcing back end operations to low-cost economies, and demand for opinion polls will drive the growth. Factors that could hinder the growth of the market research services market in the future include Big Data Analytics and COVID-19 pandemic.

The market research services market is segmented by type of service into marketing research and analysis services, and public opinion and election polling. The marketing research and analysis services market was the largest segment of the market research services market segmented by type, accounting for 89.0% of the total in 2019. Going forward, the public opinion and election polling segment is expected to be the fastest-growing segment in the market research services market, at a CAGR of 3.3% during 2019-2023.

The market research services market is segmented by end-use into FMCG, media, healthcare and life science, professional services, and others. The FMCG market research services market was the largest segment of the market research services market segmented by end-use, accounting for 29.9% of the total in 2019. Going forward, the healthcare and life science segment is expected to be the fastest-growing segment in the market research services market, at a CAGR of 5.2% during 2019-2023.

North America was the largest region in the global market research services market, accounting for 32.5% of the total in 2019. It was followed by Western Europe, Asia Pacific, and then the other regions. Going forward, the fastest-growing regions in the market research services market will be Eastern Europe, and South America, where growth will be at CAGRs of 3.98% and 3.97% respectively. These will be followed by the Asia Pacific, and the Middle East, where the markets are expected to grow at CAGRs of 3.48% and 3.47% respectively.

The global market research services market is highly fragmented, with a large number of small players. The top ten competitors in the market made up to 26.34% of the total market in 2019. Major players in the market include Nielsen Holdings plc, Kantar Group, IQVIA Holdings Inc., Ipsos Group S.A., and GfK SE.

The global design, research, promotional and consulting services market, of which the market research services market is a segment, reached a value of nearly $3,947.9 billion in 2019, growing at a compound annual growth rate (CAGR) of 5.5% since 2015. It is expected to grow at a CAGR of 5.1% and reach nearly $4,815.7 billion by 2023. The architectural, engineering consultants and related services market was the largest segment in the global design, research, promotional and consulting services market accounting for 30.7% of the total in 2019 and is expected to grow the fastest at a CAGR of 3.7% during 2019-2023. The environmental consulting services market was the smallest segment of the global design, research, promotional and consulting services market, accounting for 0.8% of the total and was valued at $31.2 billion in 2019.

The top opportunities in the market research services market will arise in the marketing research and analysis services market segment, which will gain $5.9 billion of global annual sales by 2023. The market research services market size will gain the most in the UK at $1.78 billion.

Market-trend-based strategies for the market research services market include replacing traditional surveys with micro surveys, using advanced technologies such as eye-tracking technology to capture critical consumer behavior trends, adopting agile market research, utilizing experimental research tools to generate accurate results on consumer behaviour, investing in virtual technologies, adopting artificial intelligence technologies, automating research processes, and implementing blockchain technology. Player-adopted strategies in the market research services market include expanding in emerging markets, improving research capabilities by adopting newer ways to reach out to a larger number of respondents, enhancing research and data analytics capabilities through strategic acquisitions, and transforming business through partnerships.

Amidst the unprecedented outbreak of coronavirus, governments across the world are advising people to stay indoors and practise social distancing, to reduce the spread of the pandemic. This has reduced economic activity across the world, thereby decreasing short-term potential growth opportunities for the market research services industry.

To take advantage of the opportunities, the publisher recommends the market research services companies to focus on new technology, target niche markets, launch virtual firms, expand in emerging markets, focus on mergers and acquisitions, offer competitive prices, project-based pricing, leveraging social media to maximize reach, increase visibility through a high-performance website and offer services to startups.

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  • Escalent (formerly Morpace)
  • Euromonitor International
  • Fine Research
  • Gartner
  • Geocartography Knowledge Group
  • George Klein and Associates (GK&A)
  • Global Vox Populi
  • Hub of China
  • IFF Research
  • Information Resources, Inc. (IRI)
  • Insight Scouts Research & Consultancy
  • INTAGE Inc
  • Ipsos Comcon
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