Ghana’s tobacco industry saw major shifts in 2024, driven by tougher regulations, economic pressures, changing consumer habits and the rise of nicotine alternatives. Cigarette sales declined marginally amid rising taxes and tighter laws, while products like heated tobacco and e-vapour gained attention despite regulatory challenges. British American Tobacco Ghana Ltd (BAT) remains dominant, but local and emerging brands compete through lower pricing and targeted marketing.
The Tobacco in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Tobacco in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
MARKET BACKGROUND
MARKET DATA
CIGARETTES
Target Link will pose an increasing competitive threat to BAT
CIGARS, CIGARILLOS AND SMOKING TOBACCO
PROSPECTS AND OPPORTUNITIES
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
