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Tobacco in Ethiopia

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    Report

  • 22 Pages
  • July 2025
  • Region: Ethiopia
  • Euromonitor International
  • ID: 5174258
Retail volume sales of cigarettes in Ethiopia continued to expand at a robust pace in 2024, but the liberalisation of the foreign exchange rate in July 2024 effectively doubled raw material import costs, contributing to a sharp increase in cigarette prices. Pipe tobacco remains prevalent in rural areas, while illegally smuggled tobacco for use in shisha and hookah pipes is widely consumed by young adults, with e-vapour products also growing in popularity among this group.

The Tobacco in Ethiopia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
MARKET BACKGROUND
  • Legislation
TAXATION AND DUTY LEVIES
MARKET DATA
  • Table 1 Sales of Tobacco by Category: Volume 2019-2024
  • Table 2 Sales of Tobacco by Category: Value 2019-2024
  • Table 3 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 5 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
CIGARETTES
  • Key Data Findings
  • 2024 Developments
  • Illicit trade continues to gain ground after exchange-rate liberalisation and tax hike
  • Dominance of Japan Tobacco International eroded by illicit imports
  • Supermarkets and hospitality grow in importance as distribution channels
  • Prospects and Opportunities
  • Elevated inflation and increased taxation will slow retail volume sales growth
  • Illicit sales will continue to gain ground
  • Tight regulation will continue to limit innovation
  • Category Data
  • Table 10 Sales of Cigarettes: Volume 2019-2024
  • Table 11 Sales of Cigarettes by Category: Value 2019-2024
  • Table 12 Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2020-2024
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2021-2024
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
  • Table 17 Forecast Sales of Cigarettes: Volume 2024-2029
  • Table 18 Forecast Sales of Cigarettes by Category: Value 2024-2029
  • Table 19 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
  • Table 20 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO
  • Pipe tobacco remains popular in rural areas
  • High pricing limits cigar consumption
  • Ethiopia gets its first cigar lounge
  • Increased awareness will boost cigar consumption
  • Table 21 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
  • Table 22 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
  • Table 23 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
  • Table 24 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
  • Table 25 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
  • Table 26 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
  • Table 27 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
  • Table 28 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
  • Table 29 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
  • Table 30 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
  • Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
  • Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
  • Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
  • Table 34 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
  • E-vapour products remain prohibited, but illicit sales are growing
  • Exchange rate depreciation drives significant hike in pricing of e-vapour products
  • Illicit channels dominate distribution of e-vapour products
  • Ban of e-vapour products likely to remain in place
  • Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
  • Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
  • Table 38 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
  • Table 39 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
  • Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
  • Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029