+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Tobacco in Cambodia

  • PDF Icon

    Report

  • 24 Pages
  • June 2025
  • Region: Cambodia
  • Euromonitor International
  • ID: 5174283
Traditional cigarettes remain well-established and account for the largest share of tobacco sales in Cambodia. However, while volume sales increased in 2024, cigarette consumption in Cambodia has seen a gradual decline over the review period. This trend is driven by several factors such as a notable increase in e-vapour products use, particularly among younger consumers, the recent implementation of VAT on cigarettes, and growing awareness of the health risks linked to smoking.

The Tobacco in Cambodia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
MARKET BACKGROUND
  • Legislation
TAXATION AND DUTY LEVIES
MARKET DATA
  • Table 1 Sales of Tobacco by Category: Volume 2019-2024
  • Table 2 Sales of Tobacco by Category: Value 2019-2024
  • Table 3 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 5 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
CIGARETTES
  • Key Data Findings
  • 2024 Developments
  • Volume sales of cigarettes rise in 2024 as the government clamps down on illegal trade and tourism continues to rebound
  • Japan Tobacco Internatinal maintains its lead thanks to the strength of lower-priced variants of its Mevius brand
  • Small local grocers retains its outright leadership in the distribution of cigarettes
  • Prospects and Opportunities
  • Moderate forecast period volume sales growth due to several dampening factors
  • Growing popularity of e-vapour products as consumers seek out perceived reduced harm products
  • Leading players expand their product lines to include flavour options and engage in bundling promotions
  • Category Data
  • Table 10 Sales of Cigarettes: Volume 2019-2024
  • Table 11 Sales of Cigarettes by Category: Value 2019-2024
  • Table 12 Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2020-2024
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2021-2024
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
  • Table 17 Forecast Sales of Cigarettes: Volume 2024-2029
  • Table 18 Forecast Sales of Cigarettes by Category: Value 2024-2029
  • Table 19 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
  • Table 20 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO
  • Sales growth of cigars and cigarillos although this category remains highly niche, with little demand for smoking tobacco
  • Scandinavian Tobacco Group A/S leads with its popular Café Crème brand
  • Hospitality (on trade) remains the leading channel for premium brands, while small local grocers and supermarkets stock more accessibly priced brands
  • Moderate forecast period growth of cigars, cigarillos and smoking tobacco
  • Waning social acceptance of smoking in all forms affects demand and consumption of cigars and cigarillos
  • Smoking tobacco is perceived as old fashioned thanks to changing consumer norms
  • Table 21 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
  • Table 22 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
  • Table 23 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
  • Table 24 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
  • Table 25 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
  • Table 26 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
  • Table 27 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
  • Table 28 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
  • Table 29 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
  • Table 30 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
  • Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
  • Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
  • Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
  • Table 34 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
  • Declining popularity of smokeless tobacco, especially chewing tobacco, due to growing popularity of alternatives and rising health awareness
  • Decline seen in smokeless tobacco, while e-vapour products grow in popularity, despite government ban
  • Rural practices favour wet markets for smoking tobacco, while retail e-commerce and online marketing provide an avenue for banned e-vapour and heated tobacco products
  • E-vapour products grow in popularity over the forecast period, despite ongoing ban in Cambodia
  • E-vapour usage potentially evolves into a social trend
  • Ongoing challenges for the government in enforcing and regulating restrictions on e-vapour products
  • Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
  • Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
  • Table 38 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
  • Table 39 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
  • Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
  • Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029