LAMEA Alternative Data Market by Type, Industry Vertical and Country: Industry Analysis and Forecast 2020-2026

The Latin America, Middle East and Africa Alternative Data Market is expected to witness market growth of 48.4% CAGR during the forecast period (2020-2026).

The utilization of mobile application and social & sentiment data are assessed to observe a huge growth rate over the forecast period. The development is credited to the rising demand for cell phone utilization data from the retail business. The retail organizations use such information to examine the client's e-commerce application utilization patterns. Moreover, retailers are progressively utilizing sentiment data from social media sites to comprehend client interests from different groups and regions. The geolocation (foot traffic) data from satellite pictures are also picking up fame to analyze the client store visits on a specific time and days, along these lines forming the operational strategies for operating the stores. Even though these data sources have low precision contrasted with transaction data, the organizations are discovering approaches to connect different datasets to obtain insights.

There is a high demand for different types of web-scratched data that incorporates job postings and worker satisfaction rankings, which can offer hints to an organization's growth possibilities. Data providers additionally focus on item rankings and sales promotions, searching for hints to the performance of individual brands and organizations. Satellites and aerial surveillance: Satellite pictures can be utilized to calculate vehicles in parking areas, a potential source of knowledge into sales activity for retailers or output at production lines. Industry experts caution, however, that satellite and different sorts of aerial observation data are best enhanced with different kinds of data able to give more in-depth appraisals of real foot traffic with regards to checking retail sales. Satellites are also used to follow ships, screen crops, and identify movement in ports and oil fields.

Based on Type, the market is segmented into Credit & Debit Card Transactions, Mobile Type Usage, Web Traffic & Scraped Data, Social & Sentiment Data, Geo-location, Satellite & Weather Data and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Transportation & Logistics, Retail & eCommerce, Energy & Utilities, Media & Entertainment, Real Estate & Construction, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Nasdaq, Inc. (Quandl, Inc.), Advan Research Corporation, Dataminr, Inc., The Earnest Research Company, Preqin Ltd. (Dynamo Software), RevenPack International SL, Thinknum, Inc., YipitData, 1010Data, Inc., and Eagle Alpha Ltd.

Market Segmentation

By Type

• Credit & Debit Card Transactions
• Mobile Type Usage
• Web Traffic & Scraped Data
• Social & Sentiment Data
• Geo-location, Satellite & Weather Data
• Others

By Industry Vertical

• BFSI
• IT & Telecom
• Transportation & Logistics
• Retail & eCommerce
• Energy & Utilities
• Media & Entertainment
• Real Estate & Construction
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Nasdaq, Inc. (Quandl, Inc.)
• Advan Research Corporation
• Dataminr, Inc.
• The Earnest Research Company
• Preqin Ltd. (Dynamo Software)
• RevenPack International SL
• Thinknum, Inc.
• YipitData
• 1010Data, Inc.
• Eagle Alpha Ltd.

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