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United Arab Emirates Cosmetic Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 80 Pages
  • June 2022
  • Region: United Arab Emirates
  • Mordor Intelligence
  • ID: 5174846
The United Arab Emirates cosmetic products market is projected to register a CAGR of 6.2% during the forecast period (2022-2027).

Due to the pandemic COVID-19, the United Arab emirates cosmetic product market is affected but with the rising consciousness about appearance among the younger generation, product improvements in color cosmetics, growing beauty, and personal care sector, owing to increasing concerns about reducing age-related skin imperfections and improving quality of lifestyles, are driving the market for color cosmetics. As a result of the lockdown consumer behavior changed, home-care remedies replaced cosmetics products but with the online availability the market grew.

Driven by the significant usage of color cosmetics among consumers in the United Arab Emirates, coupled with the prevalence of global brands and increased imports, the color cosmetics industry holds a promising scope across the country.In support of this, attractive packaging, increasing consumer health awareness about personal care, and growing fashion trends are expected to drive the market for color cosmetics.

Key Market Trends

Rising Awareness Towards Organic Products

The rising consumer awareness about the impact of organic products on health has resulted in rising sales in the beauty care market. The growing trend of reducing the consumption of harmful chemicals including aluminum salts, and parabens, and the continuous efforts of various companies to shift towards sustainable products have contributed to the rising of organic personal products. Organic products for skin are growing at a greater pace due to the increasing number of consumers, especially women, becoming more conscious about their appearance and preferring chemical-free products. With that, the increasing incidences of skincare issues have led consumers to switch from synthetic products to natural products.

Increased consumption of sunscreen, anti-tan products, and antiaging creams among middle-aged men and women, the growing demand for moisturizing lotions, facial wipes, hair styling gels, creams, and Increased preference for vegan, organic, and natural beauty products have boosted the UAE cosmetic product market.

Facial Make Up Holds a Largest Share

There has been an increasing emphasis on looking polished and well put together among residents in the United Arab Emirates, which has resulted in increasing per capita expenditure on cosmetic products. As consumers are spending considerably more, there is substantial demand for different cosmetics, such as organic and halal. The organic and halal beauty segments grew significantly in the past couple of years. Consumers in the United Arab Emirates are strongly inclining toward French beauty products, which are known for their high quality. French beauty and skincare brands are highly trusted in the industry and a growth in their demand is seen among consumers in the country. The facial makeup products hold the largest market share because of therising problemsof skincare issues among many people in the region. Facial makeup products such as foundation, concealer, primer are widely used for hiding skin issues such as blemishes, hyper pigmentation, inflammation, dark circles, etc.

Competitive Landscape

The leading players in the UAE cosmetic products market enjoy a dominant presence across the region. Brand loyalty is a high-impact factor, with the quality of ingredients being a prime parameter. The major international players have a strong focus on quality and this attribute plays a pivotal role in brand positioning. Companies are increasing their investments in R&D and marketing and expanding their distribution channels to maintain their positions in the market and offer innovative offerings across the world. Key players in the United Arab Emirates cosmetic products market include Huda Beauty, Anastasia Beverly Hills, Shirley Conlon Organics, The Estée Lauder Companies, and Shiseido Company, among others.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Assumptions and market definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Color Cosmetics Facial Make-up Products Eye Make-up Products Lip and Nail Make-up Products
5.1.2 Hair Styling and Coloring Products Hair Colors Hair Styling Products
5.2 By Distribution Channel
5.2.1 Hypermarkets/Supermarkets
5.2.2 Specialty Stores
5.2.3 Online Stores
5.2.4 Other Retail Stores
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Huda Beauty
6.3.2 Anastasia Beverly Hills
6.3.3 Shirley Conlon Organics
6.3.4 The Estée Lauder Companies Inc.
6.3.5 Shiseido Company
6.3.6 Unilever PLC
6.3.7 Herbal Essentials
6.3.8 The Camel soap factory
6.3.9 Hamammi
6.3.10 Reini michi beauty

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Huda Beauty
  • Anastasia Beverly Hills
  • Shirley Conlon Organics
  • The Estée Lauder Companies Inc.
  • Shiseido Company
  • Unilever PLC
  • Herbal Essentials
  • The Camel soap factory
  • Hamammi
  • Reini michi beauty