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United Arab Emirates Cosmetic Products Market- Growth, Trends and Forecasts (2020 - 2025)

  • ID: 5174846
  • Report
  • August 2020
  • Region: United Arab Emirates
  • 80 Pages
  • Mordor Intelligence
until Sep 30th 2021


  • Anastasia Beverly Hills
  • Huda Beauty
  • Shirley Conlon Organics
  • Shiseido Company
  • Unilever PLC
The United Arab Emirates cosmetic products market is projected to register a CAGR of 4.3% during the forecast period (2020-2025).
  • Driven by the significant usage of color cosmetics among consumers in the United Arab Emirates, coupled with the prevalence of global brands and increased imports, the color cosmetics industry holds a promising scope across the country.
  • Online retailing remained a minor distribution channel for the color cosmetics market in 2019, However, specialty stores and supermarkets/hypermarkets held a prominent market share in the country.
  • Increased preference for vegan, organic, and natural beauty products is one of the key factors driving the market.
  • Key players in the United Arab Emirates cosmetic products market include Huda Beauty, Anastasia Beverly Hills, Shirley Conlon Organics, The Estée Lauder Companies, and Shiseido Company, among others.
Key Market Trends

Online Retailing is Growing at a Faster Pace

Social media continues to become ever more influential, with a growing number of players using blogs, tutorials, and grassroots marketing to promote their brands. Consumers are increasingly purchasing products after viewing information on social media websites and blogs. The number of consumers regularly purchasing products via the Internet is likely to continue rising over the coming years. Despite the widespread popularity of mall shopping in the United Arab Emirates, a growing number of brand owners are looking to promote their images and products via the Internet.

Increasing Per Capita Expenditure on Cosmetic Products

There has been an increasing emphasis on looking polished and well put together among residents in the United Arab Emirates, which has resulted in increasing per capita expenditure on cosmetic products. As consumers are spending considerably more, there is substantial demand for different cosmetics, such as organic and halal. The organic and halal beauty segments grew significantly in the past couple of years. Earlier, there was not much of a distinction between the halal beauty and organic skincare segments, but many international brands have now researched the needs of consumers and have launched product lines that seek to cater to the demand in both segments. Consumers in the United Arab Emirates are strongly inclining toward French beauty products, which are known for their high quality. French beauty and skincare brands are highly trusted in the industry and a growth in their demand is seen among consumers in the country.

Competitive Landscape

The leading players in the UAE cosmetic products market enjoy a dominant presence across the region. Brand loyalty is a high-impact factor, with the quality of ingredients being a prime parameter. The major international players have a strong focus on quality and this attribute plays a pivotal role in brand positioning. Companies are increasing their investments in R&D and marketing and expanding their distribution channels to maintain their positions in the market and offer innovative offerings across the world.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Note: Product cover images may vary from those shown


  • Anastasia Beverly Hills
  • Huda Beauty
  • Shirley Conlon Organics
  • Shiseido Company
  • Unilever PLC
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Color Cosmetics Facial Make-up Products Eye Make-up Products Lip and Nail Make-up Products
5.1.2 Hair Styling and Coloring Products Hair Colors Hair Styling Products
5.2 By Distribution Channel
5.2.1 Hypermarkets/Supermarkets
5.2.2 Specialty Stores
5.2.3 Online Stores
5.2.4 Other Retail Stores

6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Huda Beauty
6.3.2 Anastasia Beverly Hills
6.3.3 Shirley Conlon Organics
6.3.4 The Estée Lauder Companies Inc.
6.3.5 Shiseido Company
6.3.6 Unilever PLC

Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Huda Beauty
  • Anastasia Beverly Hills
  • Shirley Conlon Organics
  • The Estée Lauder Companies Inc.
  • Shiseido Company
  • Unilever PLC
Note: Product cover images may vary from those shown