+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Jam, Jelly, and Preserves Market - Growth, Trends, and Forecast (2020 - 2025)

  • ID: 5174982
  • Report
  • August 2020
  • Region: Global
  • 100 pages
  • Mordor Intelligence


  • Andros Group
  • B&G Foods, Inc.
  • F. Duerr & Sons Ltd
  • Murphy Orchards
  • Orkla
  • The J.M. Smucker Company
The global jam, jelly, and preserves market is projected to register a CAGR of 3.6%, during the forecast period (2019-2024).
  • Jams, jellies, and preserves are experiencing an increasing demand, all over the world. In regions, like Europe and North America, these products are consumed on a daily basis, by consumers of all age groups. Jams, jellies and preserves have become a part of their daily meals.
  • The rising health issues, such as obesity, diabetes, and others, and the availabilty of other kinds of spreads in the market are the major restraints.
  • As a result, consumers are demanding for jams, jellies, and preserves that are fortified, contain low fat, low sugar, and possess other health-promoting properties.
  • Owing to the increasing demand for clean-label ingredients, there is an increase in the usage of natural and organic ingredients, in the preparation of jams, jellies, and preserves.
Key Market Trends

Demand for reduced sugar/fat spreads

Regular jams contain huge quantities of sugar, which helps improve shelf-life, taste, and mouth-feel. However, with the rising health concerns, sugar is being replaced with alternatives, such as artificial sweeteners, fruit concentrates, and others, for the preparation of low-sugar and sugar-free jams, jellies, and preserves. With low-carb and low-fat diets trending across the world, the consumers are continuously looking out for healthier and tastier, convenient food options, like jams, jellies, and preserves, that are low in sugar and fat. Moreover, fruits, such as raspberries and blueberries, are being infused with special ingredients, such as spices, herbs, honey, and chia seeds, among others, in order to produce low-sugar and sugar-free jams, jellies, and preserves.

North America is the largest market

The North American jam, jelly, and preserves market is expected to register a CAGR of 2.8%, during the forecast period (2019-2024). The increasing demand for convenient foods has boosted the market for jam, jelly and preserves. It has been obseerved that the jam, jelly, and preserve makers in North America are using ripe as well as semi-ripe fruits and sugar alternatives, like pectin, to make their products more colorful and tastier. There is an increased demand for healthy, nutritious, innovative, and organically produced jams, jellies, and preserves, in the North American region. A recent trend, that has been observed in the market, is a shift from the normal sweet jams, jellies, and preserves, to other variants, like sweet and spicy, sweet and smoky, and sweet and tangy, among other flavors.

Competitive Landscape

The global jam, jelly, and preserves market is highly competiitve with the presence of key players such as The J.M. Smucker Company, Orkla, Andros Group, B&G Foods, Inc. The market also witnesses the presence of various small and regional players. The players compete, in order to hold the major market share, by expanding their portfolios through product innovations, such as incorporating healthy ingredients and introducing new flavors.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Note: Product cover images may vary from those shown


  • Andros Group
  • B&G Foods, Inc.
  • F. Duerr & Sons Ltd
  • Murphy Orchards
  • Orkla
  • The J.M. Smucker Company
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


3.1 Market Overview

4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Jams
5.1.2 Jellies
5.1.3 Marmalade and Preserves
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe United Kingdom Germany France Spain Italy Russia Rest of Europe
5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa United Arab Emirates Rest of Middle East and Africa

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 B&G Foods, Inc.
6.4.2 The J.M. Smucker Company
6.4.3 Andros Group
6.4.4 F. Duerr & Sons Ltd
6.4.5 Orkla
6.4.6 Wilkin & Sons Ltd.
6.4.7 Unilever
6.4.8 Murphy Orchards

Note: Product cover images may vary from those shown


  • B&G Foods, Inc.
  • The J.M. Smucker Company
  • Andros Group
  • F. Duerr & Sons Ltd
  • Orkla
  • Wilkin & Sons Ltd.
  • Unilever
  • Murphy Orchards
Note: Product cover images may vary from those shown