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Colombia Laundry Appliances Market - Growth, Trends, and Forecasts (2020 - 2025)

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  • 120 Pages
  • August 2020
  • Region: Colombia
  • Mordor Intelligence
  • ID: 5175142
The Colombian market is a very important market when compared to other markets in South America countries. Consumers in the market demand very different products of basic kind and also high-end products are needed at the same time. The rising number of consumers and purchasing power is expected to drive the market of laundry appliances in the Colombia Laundry Appliances market. There is a demand for high energy-efficient laundry appliances in the market in Colombia owing to meet resources and energy guideline requirements. The rise in household income is also influencing the demand for premium category laundry appliances in the market.

Additionally, the laundry sector has been booming in recent times. Many laundry services are opening in the market which might challenge the growth of individuals buying laundry appliances in the market. Built-in laundry appliances are also integrated into the market. Bosch has developed built-in laundry appliances such as washing machine that has only control panel visible which can be operated to perform washing tasks.

Key Market Trends

Automatic Washing Machines has Market Share

Automatic washing machines gained the maximum market share in the washing machines market of Colombia. Growth in the number of single households and urbanization is leading to the growth of automatic washing machines being used. An average washing machine takes around 10-13 years for replacing, hence the slow growth of washing machines is expected in the future. However, premium segment washing machines can lead to the growth in the segment as many players are launching washing machines with multi-functional features which might draw the consumers towards replacing the old models.

Rising Household Income of Colombia Driving the Premium Category Appliances Growth in the Market

Colombia's laundry appliances market is witnessing high demand for the premium appliances segment owing to consumers' demand for appliances that save them cost, washing easy, and also keep clothes safe and clean after washing. Front loading washing machines are increasingly being preferred by the company as they. Consumers are preferring appliances that go beyond the functional design of the laundry appliances but also suit well to their home decoration.

Competitive Landscape

Domestic manufacturers are capturing the market share by offering products according to the needs of the customers and are also adopting strategies that make them less affected by exchange rate fluctuations. However, Companies such as Samsung and LG are also able to capture a high market share of laundry appliances in the market. Some of the major players in the market include Industrias HACEB SA, Mabe de Colombia SA, and Samsung Electronics Colombia SA.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
4.1 Market Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints / Challenges
4.2.3 Opportunities
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
4.4 Insights on Impact of COVID-19 on the Market
4.5 Insights on Technological Innovations in the Market
4.6 Insights on Government Regulation in the Market
5.1 By Type
5.1.1 Freestanding Laundry Appliances
5.1.2 Built-in Laundry Applinaces
5.2 By Product
5.2.1 Washing Machine
5.2.2 Dryers
5.2.3 Electric Smoothing Irons
5.2.4 Others
5.3 By Technology
5.3.1 Automatic
5.3.2 Semi-Automatic / Manual
5.3.3 Others
5.4 By Distribution Channel
5.4.1 Supermarkets and Hypermarkets
5.4.2 Specialty Stores
5.4.3 Online
5.4.4 Other Distribution Channels
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 LG Electronics
6.2.2 Samsung
6.2.3 Mabe Colombia
6.2.4 Industrias Haceb SA
6.2.5 Electrolux
6.2.6 Whirlpool Corporation
6.2.7 Panasonic Corporation
6.2.8 BSH Hausgerate GmbH
6.2.9 Arcelik AS
6.2.10 Gorenje Group
6.2.11 Mitsubishi Electric Corporation
6.2.12 Haier Electronics Group Co. Ltd

Companies Mentioned

A selection of companies mentioned in this report includes:

  • LG Electronics
  • Samsung
  • Mabe Colombia
  • Industrias Haceb SA
  • Electrolux
  • Whirlpool Corporation
  • Panasonic Corporation
  • BSH Hausgerate GmbH
  • Arcelik AS
  • Gorenje Group
  • Mitsubishi Electric Corporation
  • Haier Electronics Group Co. Ltd