North America Pedestrian Detection Market - Growth, Trends and Forecast (2020 - 2025)

The North America Pedestrian Detection Systems Market is poised to register a CAGR of over 15% during the forecast period (2020-2025).

• The automotive industry is witnessing various technological advances that have shifted the way we commute. The vehicles are becoming safer, greener, and connected. With these technological transformations, ADAS has helped the drivers to feel safer on the road. OEMs are now putting more attention on educating customers about the benefits of the new technologies in the ADAS sector. OEMs offering customers an option to choose the needed features and make a customized combination of the different ADAS features for their vehicles.
• There was a total of 6590 pedestrians killed in motor vehicle traffic crashes in the United States roads during 2019, a 5% increase as compared to 2018. Fatalities occur due to several reasons but the main reason which is witnessed is the driver's lack of concentration.
• Stringent emission regulations, adoption of enhanced technologies for road safety, advancements in research into sensors, cameras, and other automobile technologies, and scaling of manufacturing of sensor-based technologies across the world are some of the drivers for pedestrian detection systems enabled vehicles.

Key Market Trends

Increase in the Number of Road Fatalities

According to AAA Foundation for Traffic Safety review, ADAS can reduce crashes, injuries, and deaths in passenger vehicles, and it can prevent 40% of all accidents, 37% of injuries, and 29% of deaths. Five states in the country, namely, Arizona, California, Florida, Georgia, and Texas, accounted for 46% of all pedestrian deaths, despite representing only 33% of the United States population, according to Census data. California recorded the largest number of pedestrian deaths, at 432.

For reducing the fatalities governments and various companies are introducing new technologies and vehicles with the latest features for enhanced safety of the pedestrians. For instance

In 2018, Sumitomo Electric Industries launched its new radar-based pedestrian detector for Driving Safety Support Systems (DSSS) to reduce traffic accidents, particularly elderly pedestrians. This detector utilizes a wireless roadside unit (RSU) that provides information about the presence of pedestrians, and coming vehicles detected by roadside sensors, and through in-car audio and visual warnings, it warns the driver in a vehicle.

Whereas 2020 Hyundai Nexo FCEV has Automatic Park and retrieves feature, without any driver assistance needed. It’sADASalso includes driver warning system, rear collision avoidance assist, lane-keeping, and departure avoidance assist, highway driving assist, forward collision warning, vehicle start alert, smart cruise control, high beam assist above it

Growing demand for ADAS likely Drive the Market

Passenger cars will be the main contributor to the ADAS mass acceptance in the region, as previously it is the feature of luxury and high-end cars but now major manufacturers are expected to implement ADAS in low-priced cars in the coming years. A consistent increase in the demand for compact and mid-sized automobiles equipped with advanced safety features will ultimately propel the growth of the Pedestrian Detection Systems market.

Apart from automotive tier 1 or tier 2 players various semiconductors and software companies have entered into the ADAS market as modern cars are becoming software governed rather than driver governed. Electronic control units, microcontroller units, sensors, cameras, actuator are the elements which collectively drive modern cars more safely than humans.

In 2020, HARMAN, a subsidiary of Samsung Electronics Co., Ltd., showcased a new ADAS called Vehicle-to-Pedestrian in CES 2020, with the use of Vehicle-to-Everything (V2X) technology this technology can warn pedestrians with a C-V2X-enabled mobile by sending an alert that a vehicle is entering into their path.

In 2018, AGD has launched a larger zone pedestrian detector AGD 645, previously it offers a 5m x 3m detection zone. Now the upgraded kerbside detector covers a 10m x 3m zone in a standard format.

In 2020, FLIR Systems, Inc. came into partnership with ANSYS for Advance Thermal Camera Machine Learning for assisted driving and autonomous vehicles. This new technology is capable of reducing OEM development time by optimizing thermal cameras with various tools such as automatic emergency braking, pedestrian detection in future vehicles.

Competitive Landscape

The North America pedestrian detection systems market is consolidated with the presence of many major players like Bosch, Continental AG, Visteon Corporation, etc. However, there are some auto manufacturers, such as BMW and Toyota Motor Corporation, who are supplying their own manufactured pedestrian detection system. The market is transforming at a rapid pace and in the coming year, many new ADAS technologies will come, although, pedestrian detection systems technology will have the highest priority in ADAS. Additionally, companies are introducing various new technologies for better protection of the pedestrians and joining hands with other players to stay ahead in the market. For instance,

In 2019, ZF has developed the dual-cam two-lens camera for the commercial trucks which is to be used with other ZF ADAS technologies. This Dual-cam can clearly view lane markings and objects up to 350 feet, and pedestrians up to 180 feet away.

• In 2018, FLIR Systems, Inc. launched the FLIR ThermiCam V2X, a thermal traffic sensor for the vehicle-to-everything (V2X) technology. The FLIR traffic sensor will allow vehicles and traffic infrastructure to communicate and share data through system which will improve motorist, pedestrian, and bicyclist safety.

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