Asia Pacific Feed Anti-Caking Agent Market - Growth, Trends and Forecasts (2020 - 2025)

The Asia Pacific Feed Anti-Caking Agent Market is projected to register a CAGR of 4.7% during the forecast period (2020-2025). The availability of raw materials and the new technological advancements are resulting in the growth of the anti-caking agents market in the Asia-Pacific region. In poultry and cattle feed, the anticaking agent is used to stop caking and agglomeration and improve the flow properties of feed ingredients. China dominates the market in the region owing to the higher feed production and mass production of livestock. The growing demand for an anti-caking agent in feed by feed manufacturers is among the prime growth factor for the feed anti-caking agent market. Some of the major players in the market are NOVUS INTERNATIONAL, BASF SE, PPG Industries, Inc., Ecolab, and Kao Corporation.

Key Market Trends

Increase in Livestock Production is Driving the Market Growth

The shift in Livestock production trends is mainly due to the growing consumer preference for the animal-sourced protein. Owing to the rising income levels and health concern the consumers in the region are moving towards animal-based products such as meat milk and eggs, more importance given for the quality of these products. For instance, according to the Organisation for Economic Co-operation and Development (OECD), in 2018 the per capita poultry meat consumption in Australia was 44.1Kg that increased to 44.8 Kg in 2019. This has thus resulted in the mass production of livestock. According to the Food and Agriculture Organisation (FAO) in 2016 the cattle and buffaloes population was 644.61 million that reached 656.06 in 2018. Also, the poultry population in 2016 was 14.3 billion which increased to 14.9 billion in 2018 in the region. This is creating the demand for feed which in turn will drive the market for anti-caking agents that are included in the feed so as to keep the products safe, its inclusion in feed has become essential.

China Dominates the Market

With the increasing meat consumption trend, the need for increasing the meat yield is of necessity. So the mass production of livestock will create demand for feed which Will in turn drive the market for ani-caking agents. According to the Food and Agriculture Organisation (FAO) in 2017 the poultry bird population was 6312.6 million that increased to 6384.5 million in 2018. The growing livestock production will bring about the need for quality feed which will in turn drive the market for anti-caking agents in the country. According to the Alltech survey, in 2017 the feed production in the country was 186.9 million metric tons that reached 187.9 million metric tons in 2018. Furthermore, the feed production reached 168 million metric tons produced from the 4600 mills in China in 2019. Of the total feed produced broiler feed amounted to 61 million metric tons followed by 51.7 million metric tons. Thus the increasing feed production will drive the market for feed anti-caking agents.

Competitive Landscape

The feed anti-caking agent market is highly fragmented, with the presence of various small and medium-sized companies and a few major players. Thus, there is high competition in the market studied. Furthermore, in the market studied, companies are not only competing on the basis of the quality of equipment and promotion but also are focusing on strategic moves, in order to account for the largest market share. New product launches, partnerships, and acquisitions are the major strategies adopted by the leading companies in the feed anti-caking agents market. Some of the major players in the market are NOVUS INTERNATIONAL, BASF SE, PPG Industries, Inc., Ecolab, and Kao Corporation.

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