Europe Weight Loss Management Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The European weight loss management market is projected to witness a CAGR of 4.91% over the next five years.

The market is primarily driven by factors such as rising incidence of obesity and chronic diseases, rising awareness about nutrition and healthy lifestyles, an increasing number of fitness centers, and rising disposable income across the region. For instance, according to the IHRSA organization, the number of people with memberships to gyms in the United Kingdom saw an increase between 2020 and 2021. In 2021, over 9.57 million people had gym memberships in the United Kingdom. In addition, an increasing number of regional health and fitness clubs fueled the market’s growth. In line with this, consumers are becoming more aware of weight loss and management products due to the regular protein supplement recommendations in fitness and sports clubs for mass gain, strength gain, and weight loss.

Moreover, product innovations by leading players, such as herbal and organic slimming products with natural ingredients, are boosting the market’s growth. Products with such claims are expected to attract health-conscious consumers, thus aiding the market’s growth. Hence, manufacturers are also actively launching products with such claims. For instance, in November 2022, Figure launched capsules in the United Kingdom, claiming that they contain eight exotic herbs and nutrients specifically formulated to target brown fat tissue. The company claimed that it contains eight ingredients that are safe and effective to help regulate appetite and burn calories more efficiently than ever. Such factors are expected to rise and attract a new consumer base, thus affecting the growth of the market positively during the forecast period.

However, the major factor restraining the growth of the market is the high cost of weight loss products, owing to the additional processing required for low-calorie products and additional nutrients, such as vitamins and minerals.

Europe Weight Loss Management Market Trends

Rising Obesity Concerns Across the Region

Concerns related to weight and obesity are increasing at a rapid rate in most of the EU member states, particularly among children. For instance, according to NHS Digital, in 2021, 76% of men and 67% of women in the Northeast of England were classed as overweight. Similarly, in 2020/21, 40.9% of children aged 10-11 years in England were classed as overweight or obese, which was the highest since 2006. In addition to causing various physical disabilities and psychological problems, excess weight drastically increases a person's risk of developing a number of noncommunicable diseases (NCDs), including cardiovascular disease, cancer, and diabetes, along with the risk of developing more than one of these diseases (co-morbidity) and body weight. The involvement of different governmental sectors and national policies favored the European region significantly. For instance, in January 2022, the Department of Health backed the Better Health initiative that highlighted six benefits of losing weight and more exercise while also focusing on how preventing future health conditions can help ease the strain on the country's healthcare services. Also, the European Association for the Study of Obesity (EASO), an authoritative body of the obesity community within Europe, is focusing on developing a universal, evidence-based approach for tackling obesity across disciplines and countries, along with the improvement of quality and availability of care, while supporting the campaign projects and groups across the region. As a result of this trend, the demand for healthier balanced diets is expected to increase. This, in turn, may provide significant growth opportunities for players operating in the weight loss management products market.

Italy to Drive the Regional Market

Italy has been reported to dominate the weight loss management market in the European region, owing to the rising incidences of major health concerns, such as obesity and diabetes, in the region. For instance, according to Istat, in 2021, the number of obese individuals in Italy increased to almost 6 million people from 5.77 million in 2020. The significant presence of global players catering to weight management supplement products is also one of the major reasons driving the market’s growth in this country. The rising popularity of natural and organic ingredients in weight management supplement products is increasing the demand for these products in Italy. Additionally, various initiatives and campaigns being carried out in the country are expected to drive people toward their weightless journey, thus increasing the demand for weight loss-aiding products. For instance, in January 2022, UHSM (Unite Health Share Ministries), a faith-based health care non-profit founded on Christian beliefs and values, announced a new campaign with Fitbod, a personalized fitness app that leverages health data to enable users to develop and nurture weekly fitness habits.

Moreover, weight management products are primarily being made available in mass-market channels, such as hypermarkets/supermarkets and convenience stores, which makes them easily available in the country. Also, with the increasing internet penetration, the online market related to weight loss, including food and beverages and supplements, witnessed rapid growth globally in the past 3-4 years. This category attracted a few vertical specialists, like Amazon, Walmart, and Carrefour, who are focusing on the growth of e-retailing. Furthermore, many major manufacturers are keen on launching their own online retailing websites to address consumer demand effectively. Such factors in the Italian weight loss management market are boosting the demand for respective products.

Europe Weight Loss Management Industry Overview

The European weight loss management market is competitive due to the presence of numerous domestic and multinational players. Consumers prefer innovation in weight loss management products such as fat burners, an example of which is the flavors and unique packaging, due to which companies are changing accordingly. Companies are focusing on mergers, expansions, acquisitions, and partnerships, along with new product developments, as strategic approaches are adopted to boost brand presence. Key players dominating the regional market include General Nutrition Centers Inc., Amway Corp., Glanbia PLC, and Herbalife International.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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