HOUSEHOLD BEAUTY APPLIANCES MARKET - GROWTH, TRENDS, AND FORECAST (2020 - 2025)

Evolving fashion trends and growing fashion consciousness among consumer are influencing the market’s growth. The introduction of smart household beauty appliances is also a trend affecting the market.

• Millennials are the prime focus consumers of household beauty appliances. Some of the household beauty appliances manufacturers have introduced smart household appliances due to their user-friendly interface, advanced features, and aesthetic designs.
• The growing penetration of home-use grooming devices for men is one of the key trends observed in the market. In recent years, the home-use beauty devices industry has witnessed introduction of men’s grooming devices by key players.
• Increasing interest of consumers towards easy-to-use home-use beauty devices, rising prevalence of skin diseases, and surge in disposable income are the factors driving the growth of the market.
• Increasing demand of multi-functional devices is a growth opportunity for the players in the market.
• Constantly changing fashion trends, including hairstyles is driving the demand for personal care products and personal care appliances globally.
• Technological advances in household beauty appliances have raised the expectation of individuals who are demanding for better quality beauty appliances. Along with developing markets, emerging economies also have reflected higher adoption of beauty appliances.

Key Market Trends

Hair Styling Appliances are Dominating the Market

Hair styling appliances are gaining popularity among individuals of all age groups. The main aspect of driving the sales of various hair styling appliances is growing emphasis of people on self-maintenance and appearance. Use of hair styling appliances has been higher among females. However, with the rising trend of self-grooming and personal hygiene, the use of these appliances has been increasing among men population as well. The growing number of men spending on hair styling appliances, increasing the use of electric hair care devices such as hair straighteners, hair dryers, and other appliances continue to influence the growth of the segment globally. The segment is expected to continue to dominate the household beauty appliances market throughout the forecast period.

Asia-Pacific is Expected to Witness the Highest Growth

Asia Pacific region is expected to continue fuelling the growth of the global household beauty appliances market. Increasing population in India and China has largely contributed to the use of beauty appliances. Moreover, manufacturers have introduced various up-gradations in their products that have spurred the adoption of beauty appliances across the region. Sales of beauty appliances in this region are growing at a higher rate driven by the middle class population in China and India.

Competitive Landscape

The report covers major international players operating in the Household Beauty Appliances Market. The market is dominated by players such as Conair Corporation, Helen of Troy, Koninklijke Philips N.V., Panasonic Corporation, and others. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

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