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Vietnam Home Furniture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022-2027)

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  • 150 Pages
  • June 2022
  • Region: Vietnam
  • Mordor Intelligence
  • ID: 5175977
Vietnam has become a preferred location to set up furniture factories and is a major base for furniture exports. Furniture from Vietnam is now exported to over 120 countries, of which the main markets are the United States, the United Kingdom, Canada, Australia, and Japan. Vietnamese furniture is also exported to China. Vietnamese consumers use a wide range of furniture products, with wooden furniture being the most common. Vietnam’s indoor and outdoor furniture industry continues to stay strong, and it is expected to remain the same in the coming years. Compared to other large furniture exporters in the world, Vietnam’s furniture industry holds production advantages in terms of the potential to expand its global market share.

Disruptions in supply chains and slowed global trade have severely impacted the Vietnamese furniture sector amidst the COVID 19 pandemic. Vietnam exported nearly USD 1 billion worth of timber products to China in 2019, but the trade faced a steep decline as a result of the coronavirus outbreak. The Vietnamese timber sector is also equally suffering as in 2019, the large value of timber products was exported from Vietnam to China with an overall trade surplus. COVID-19 conversion has caused difficulties for many businesses due to dependence on imported raw materials in the home furniture segments in the country. However, in recent years, the rise in real estate of Vietnam is clearly observed, and in the past five years, approximately 400,000-500,000 townhouses and villas have been constructed in the market studied. Domestic companies have been focusing on exports, which may open opportunities for furniture designers in the medium to long term when things return to normalcy.

This growth has been driven by greater demand from North America, Europe, and the Asia-Pacific region. Customers in the Middle East and India are particularly helping to propel the sector’s development. Furthermore, with the increasing urbanization and construction of houses, apartments, and buildings, the Vietnamese home furniture market is expected to grow during the forecast period.

Key Market Trends

Kitchen Furniture Segment

The kitchen furniture segment includes fitted kitchen units and other wooden furniture. The kitchen furniture segment is driven by increasing urbanization and remodeling of residential kitchens. Kitchen furniture and fixtures are gaining momentum in terms of investments, with consistent growth in the hotel industry, which thrives on the rise in travel and tourism.

Modular kitchen trends are also leading to higher investments in kitchen furniture in the Vietnamese home furniture market. Hoi An, in North Vietnam, is famous for offering kitchen and sophisticated hand-made kitchenware products made of bamboo or coconuts such as plate mats, wine holders, coconut bowls, and porcelain spoons.

Rise in Furniture Exports From Vietnam

Timber and furniture have become the sixth-largest export category in Vietnam, accounting for 6% of the world market share. According to the Ministry of Industry and Trade’s Import and Export Department of Vietnam, in 2020, starting seven months, the value of the wood industry rose to around USD 6.1 billion, and the majority came from the export of wooden furniture, which accounted for USD 4.4 billion(72%), up 8.5 % Y-o-Y. In June 2020, products were exported to the United States (up by 43.1 % to USD 590.9 million), China (15.6 % to USD 88.3 million), Canada (19.5 % to USD 18.8 million), and Australia (28.8 % to USD 15.3 million). The United States was the top market for Vietnam’s wood and wood product.

The industry’s strong export growth is attributed to Vietnam’s existing free trade agreements (FTAs) and ongoing trade negotiations, which provide opportunities for manufacturers of furniture and other wooden products to enhance competitiveness and boost sales.

The main challenge for the manufacturers of furniture and other wooden products is the shortage of raw materials amid the closure of natural forests and the other measures being implemented by various countries to protect their timber resources.

Competitive Landscape

The report covers major manufacturers and Vietnamese players operating in the Vietnamese home furniture market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets. Local manufacturers face stiff competition from luxurious foreign brands entering the market, which might increase competition for already existing players.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints/Challenges
4.4 Market Opportunities
4.5 Porter's Five Forces Analysis
4.6 Technological Innovations in the Vietnamese Home Furniture Market
4.7 Insights on Latest Trends in Home Furniture Products
4.8 Impact of COVID-19 on the Market
5.1 By Type
5.1.1 Kitchen Furniture
5.1.2 Living-room Furniture
5.1.3 Dining-room Furniture
5.1.4 Bedroom Furniture
5.1.5 Other Furniture
5.2 By Distribution Channel
5.2.1 Home Centers
5.2.2 Specialty Stores
5.2.3 Flagship Stores
5.2.4 Online
5.2.5 Other Distribution Channels
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 AA Corporation
6.2.2 Truong Thanh Furniture Corporation
6.2.3 Min Duong Furniture Corporation
6.2.4 BO Concept
6.2.5 Tai Anh Import Export Company Limited
6.2.6 Woodnet
6.2.7 Duc Thanh Wood Processing JSC
6.2.8 Ashley Furniture Industries
6.2.9 Kaiser Furniture
6.2.10 Nitori Furniture
6.2.11 Hoang MOC Furniture
6.2.12 Cam Ha Furniture
6.2.13 Duc Thanh Wood Processing JSC*

Companies Mentioned

A selection of companies mentioned in this report includes:

  • AA Corporation
  • Truong Thanh Furniture Corporation
  • Min Duong Furniture Corporation
  • BO Concept
  • Tai Anh Import Export Company Limited
  • Woodnet
  • Duc Thanh Wood Processing JSC
  • Ashley Furniture Industries
  • Kaiser Furniture
  • Nitori Furniture
  • Hoang MOC Furniture
  • Cam Ha Furniture
  • Duc Thanh Wood Processing JSC