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INDONESIA HOME FURNITURE MARKET - GROWTH, TRENDS, AND FORECASTS (2020 - 2025)

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    Report

  • 130 Pages
  • August 2020
  • Region: Indonesia
  • Mordor Intelligence
  • ID: 5175978
Indonesia's home furniture market is expected to gain high revenue in the future due to expanding customer base across all regions of the country. Rising demand for modern and expensive furniture due to the rising middle-class population in Indonesia is expected to assist the market in growing its revenue. Growing numbers of domestic and global players in the country are anticipated to be among the major factors driving the overall home furniture market in Indonesia. The abundance of natural resources with extensive plantations of bamboo and rattan in Indonesia is anticipated to invite foreign entrants to cater to the growing needs for furniture in the country. The expansion of the customer base for both domestic and global players is projected to add revenues to the overall market at a rapid pace.

Key Market Trends

Growing Urbanization is Driving the Market

The market is expected to grow from strength to strength from the rising demand for high-quality furnishings to suit different preferences and aesthetic value of consumers. The home furniture market is benefitting increasingly from the advent of furniture that promises to enhance comfort substantially. The overall demand is increasingly fuelled by the rise in urbanization across the country. Pieces of multi-purpose furniture such as sofa cum beds, hydraulic beds, foldable tables, and bed with storage are gaining massive popularity among homebuyers who want to make optimal use of living spaces. This is a crucial trend among urban buyers, which is expected to fuel the expansion of the home furniture market. Nowadays, theme-based home decor and conducting a regular renovation of homes is an on-going trend followed by consumers belonging to middle and upper-middle-class populations of the urban cities. These classes of the urban population tend to look beyond the basic functionality of furniture and thus, may look for additional attributes such as style and comfort.

Bedroom Furniture Segment

Bedroom furniture consists of relaxing beds, integrated with coordinating bedside tables, drawers, and wardrobes for a serene sanctuary that meets all the requirements of end-users. Increasing per capita income of consumers, and adoption of newer lifestyle trends, have revamped the traditional households into modern luxury residential dwellings. Increasing inclination towards light, stylish, and comfortable walk-in closet designs or free-standing wardrobes has resulted in an important element of creating modern bedroom interiors. High preference for space-saving fixtures is drawing more attention towards closet drawers, which are replacing bedroom dressers, thereby leaving more space in the bedroom. This scenario is likely to propel the demand for wardrobes and storage furniture over the forecast period.

Competitive Landscape

The report covers major international players operating in the Indonesian home furniture market. In terms of market share, some of the major players currently dominate the market. However, demand is driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through the depth of products and superior customer service.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain/Supply Chain Analysis
4.5 Porters Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Trends Influencing the Indonesian Home Furniture Market
4.7 Technological Innovations
4.8 Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
5.1 Product
5.1.1 Living-Room and Dining-Room Furniture
5.1.2 Bedroom Furniture
5.1.3 Kitchen Furniture
5.1.4 Lamps and Lighting Furniture
5.1.5 Plastic and Other Furniture
5.2 Distribution Channel
5.2.1 Home Centers
5.2.2 Flagship Stores
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Market Competition Overview
6.2 Company Profiles
6.2.1 Republic Furniture Jepara
6.2.2 Wisanka Indonesia
6.2.3 Raisa House Of Excellence
6.2.4 Integra Group
6.2.5 Wahana Kayu
6.2.6 Vixi Design
6.2.7 IKEA
6.2.8 Galeri Jepara
6.2.9 Vivere Group
6.2.10 Dawood Indonesia
7 FUTURE OF THE MARKET8 APPENDIX9 DISCLAIMER

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Republic Furniture Jepara
  • Wisanka Indonesia
  • Raisa House Of Excellence
  • Integra Group
  • Wahana Kayu
  • Vixi Design
  • IKEA
  • Galeri Jepara
  • Vivere Group
  • Dawood Indonesia

Methodology

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