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North America Dehydrated Food Market - Growth, Trends, and Forecasts (2020 - 2025)

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  • 90 Pages
  • August 2020
  • Region: North America
  • Mordor Intelligence
  • ID: 5176105
The North America dehydrated food market is expected to register a CAGR of 4.8% during the forecast period (2020-2025).
  • Increasing demand for dehydrated foods with various nutritional properties, unique flavor and taste, and convenience are supporting the market growth of dehydrated foods in North America. Owing to the growing consumer awareness, key players of dehydrated foods in North America are focusing on using natural food additives with a broad range of functions, high effectiveness, and low toxicity in these dehydrated food products.
  • Additionally, the gradual increase in the demand for food manufacturers to preserve food products by drying is fuelling the demand for dehydrated foods, as well, during the forecast period.

Key Market Trends

Increased Demand for Freeze-Dried Food

Freeze-drying technique or lyophilization helps in food preservation by eliminating 98% of its water content, without the introduction of heat and by inducing pressure of the freeze dryer. This prevents the food from spoilage and maintains most of flavor, color, texture, nutritional value, and aesthetic appeal, when compared to most of the food preservation methods that introduce high temperature. Furthermore, the technique is ideal for fruit and vegetable products, as the freeze-drying technology is mostly suitable for uncooked food products. Large-scale retail outlets, like Target and Walmart, are trying to gain higher market traction by stocking up freeze-dried food products of brands, like Augason Farms. This, in turn, led to the demand for shelf-stable freeze-dried products, such as freeze-dried vegetables and fruits, including strawberries and blueberries, offered by different players in the market.

United States Dominates the Market

Changing consumer preferences toward health based products has been a prime reason for propelling the growth of these naturally derived spray-dried food products. ​Consumers have been found to shift towards natural cheese, hard cheeses like cheddar and high-end specialty cheeses.​ The “organic trend” has already become a mainstream in the country with an increasing demand for spray-dried organic products, such as milk powders, spices, fruit, vegetable, and meat products. Encapsulated spices via spray drying technique are majorly used in dry soup and salad dressing mixes. Consumer willingness towards experimenting with new flavors has generated the demand for ethnic flavor - resulting in new product offerings and a growth prospect for the sales of seasoning, and dressings.

Competitive Landscape

The market studied is fragmented due to the presence of global and regional players. The manufacturers are focusing on product innovation with changing consumers' preferences. Additionally, expansion is one of the key strategies that players are adopting, in order to gain competitiveness. Production innovation is one of the most preferred key strategies, as key players are trying to meet the demand and withstand the competition in the market. The prominent players in the market are Mercer Foods, LLC, Van Drunen Farms, Harmony House Foods Inc., Mother Earth Products and Green Rootz.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Dried Processed Food
5.1.2 Dried Fruit and Vegetable
5.1.3 Dried Dairy
5.1.4 Dried Meat and Seafood
5.1.5 Others
5.2 By Distribution Channel
5.2.1 Hypermarket/Supermarket
5.2.2 Convenience Stores
5.2.3 Online Retailing
5.2.4 Others
5.3 By Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexixo
5.3.4 Rest of North America
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Mercer Foods, LLC
6.3.2 Harmony House Foods Inc.
6.3.3 Van Drunen Farms
6.3.4 Mother Earth Products
6.3.5 Pilgrim Food Group PLC
6.3.6 Döhler
6.3.7 Green Rootz

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Mercer Foods, LLC
  • Harmony House Foods Inc.
  • Van Drunen Farms
  • Mother Earth Products
  • Pilgrim Food Group PLC
  • Döhler
  • Green Rootz