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Fried Potato Chips Market - Growth, Trends, and Forecasts (2020 - 2025)

  • ID: 5176359
  • Report
  • August 2020
  • Region: Global
  • 90 pages
  • Mordor Intelligence
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  • Burts Potato Chips Ltd
  • Calbee Inc.
  • Intersnack Foods
  • ITC Limited
  • Kettle Foods Inc.
  • Orkla ASA
  • MORE
The fried potato chips market is projected to register a CAGR of 5.03% during the forecast period 2020-2025.
  • Fried potato chips are majorly enjoyed by consumers under different demographics across the world, especially by the millennials. Thus, the manufacturers are seen focusing on the ethnic flavors, to expand their business in foreign countries and meet the demand of consumers with different taste pallets.
  • Some of the largest markets for fried potato chips across the world include the United States, Canada, Mexico, Russia, and China, with the United States being one of the most mature markets.
Key Market Trends

Increased Expenditure on Savory Snacks

Due to changing faster lifestyles, consumers are opting for convenient food options for on-the-go consumption that is influencing per capita expenditure in savory snack's products, especially potato chips. Busier lifestyles, along with long working hours, have propelled consumers to shift from elaborate luncheons and meals to desk snacks and packaged foods, thereby, driving the potato chips sales. Moreover, the easy availability of a variety of savory snack products and an increasingly strong distribution network of key players across the world are encouraging consumers to purchase savory snack products. This is due to the modern distribution channels, such as supermarkets, hypermarkets, and online retail stores, which encourages consumers to buy larger pack sizes to decrease their trips to the store, so that they try to achieve more value for their money. Thus, these also propel higher demand for fried potato snacks.

North America Holds the Largest Market Share

The United States is considered to be the highest consuming nation for fried potato chips across the world. The rising number of flavors and surging demand for quick snacks are poised to contribute to the market during the forecast period. Furthermore, to meet varying demand in taste and preference of the American consumers, potato chips manufacturers are responding to consumer demand for flavored choices, offering a wide variety of options, such as cheddar and sour cream, barbeque, sweet and spicy, ketchup, and cheese. In addition, fried potato chips, in which the fats have been reduced, are increasing in demand. Moreover, the high snack consumption in the region, coupled with the increasing demand for on-the-go snack options, is majorly driving the market growth in the country.

Competitive Landscape

With the rising demand for potato chips and dynamic shifts in the consumption pattern of global consumers, companies are trying to innovate their portfolios by launching newer flavors and expanding themselves across the world. Some of the major players in the fried potato chips market, globally, are Kettle Foods Inc., ITC Limited, PepsiCo Inc., Herr's Foods Inc., and Burts Potato Chips Ltd.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Note: Product cover images may vary from those shown
2 of 5


  • Burts Potato Chips Ltd
  • Calbee Inc.
  • Intersnack Foods
  • ITC Limited
  • Kettle Foods Inc.
  • Orkla ASA
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Flavor
5.1.1 Plain and Salted
5.1.2 Flavored
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle-East and Africa South Africa Saudi Arabia Rest of Middle-East and Africa

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Kettle Foods Inc.
6.4.2 Intersnack Foods
6.4.3 ITC Limited
6.4.4 Great Lakes Potato Chips Co.
6.4.5 PepsiCo Inc.
6.4.6 Orkla ASA
6.4.7 Burts Potato Chips Ltd
6.4.8 Calbee Inc.
6.4.9 UTZ Quality Foods Inc.
6.4.10 The Kellogg Company

Note: Product cover images may vary from those shown
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  • Kettle Foods Inc.
  • Intersnack Foods
  • ITC Limited
  • Great Lakes Potato Chips Co.
  • PepsiCo Inc.
  • Orkla ASA
  • Burts Potato Chips Ltd
  • Calbee Inc.
  • UTZ Quality Foods Inc.
  • The Kellogg Company
Note: Product cover images may vary from those shown
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