Driving Simulator Market - Growth, Trends, and Forecast (2020 - 2025)

The driving simulator market is anticipated to register a CAGR of about 5% during the forecast period (2020 - 2025).

• In the United States, car accidents are the primary cause of death among teenagers between the ages of 15 and 18; every year, approximately 3,000 teenagers die in a car accident.
• There is a consistent increase in the demand for advanced safety features in compact and mid-sized automobiles, which propelled the growth of the driving simulator market. After conducting several tests on sensors, cameras, and various subsystems in the vehicle, the safety features equipped with these components attain a certain level of reliability and efficiency in their operations.
• Simulators are one of the crucial aspects of the development and testing of new vehicles. The simulator's result helps engineers in making important decisions while building the prototype and testing the vehicle on the track.
• The automotive industry is heading toward autonomous vehicles. Major automaker companies, technology giants, and specialist startups have invested more than USD 50 billion over the past five years, to develop the autonomous vehicle (AV) technology, with 70% of the money coming from other than the automotive industry. At the same time, public authorities see that AVs offer substantial potential economic and social benefits.

Key Market Trends

Autonomous Vehicle Acts as a Growth Engine for Market

Vehicle manufacturers are investing heavily in the autonomous car technology and entering partnerships to develop the best autonomous vehicle as autonomous vehicles require an enormous quantity of data collecting and processing. The entire data is shared between IoT connected cars and is uploaded wirelessly to a cloud system to be analyzed and used for improving automation. For instance,

BMW Group invested around USD 110 million for a new driving simulation center in Munich. It is the company’s most advanced facility for the development of autonomous driving systems. BMW group research is expecting to start working on the premises by 2020.

In 2019, the FCA Automotive Research and Development Centre inaugurated a new Vehicle Dynamics Simulator lab, which features a VI-grade DiM250 simulator. The new system uses nine actuators to perform all motion of a vehicle.

North America is Expected to Lead the Market

North America is led by the United States, which is one of the most technologically superior markets in the world. There is rapid growth for Level 2 and Level 3 autonomous cars in this region, equipped with advanced driver assistance systems, like collision detection, lane departure warning, and adaptive cruise control. The other upper-level autonomous cars are also gaining support from governments and various companies, which are working together on different projects of automated driving systems technology.

In 2019, the US Department of Transportation granted USD 60 million for projects related to vehicle automation to the state departments of transportation and research institutes. In this total amount, eight grants were given to seven recipients.

In that, USD 7.5 million was granted to the University of Michigan and the American Center for Mobility, a connected vehicle testing facility in southeast Michigan. The grant will support research, development, and testing at the facilities of ACM and the University of Michigan.

On the other hand, in January 2020, Michelin installed an Ansible Motion Driver-in-the-Loop simulator at its North America R&D center. The company has developed the TameTire model, which can calculate the thermal and transient state of tires, in both online and offline simulations.

Competitive Landscape

The driving simulator market is fragmented with several active players' presence, which includes major existing companies and new startups. Some of the major players in the market are Cruden BV, AutoSim AS, AVSimulation, and Ansible Motion. Most of the vehicle manufactures are working on autonomous vehicles technology, which is not possible without simulators, and in future new players are likely to enter the field of autonomous vehicles, which will drive the market growth in the forecast period. As the market is growing rapidly, the simulator companies are forming strategic alliances with other players in the market and incorporating the latest feature in their driving simulators. For instance,

In 2019, VI-grade supplied two DiM250 compact simulators to Applus+ IDIADA. This simulator can generate longitudinal, transversal, and rotational acceleration forces up to 2.5g.

• In January 2020, AVSimulation signed a partnership agreement with UTAC Ceram. With this agreement, AVSimulation is planning to offer the latest Euro NCAP type test protocols apart from the regulatory protocols through its scanner platform.
• In 2019, Ansible Motion launched its new Theta C compact driving simulator. This Driver-in-the-Loop simulator includes a panoramic projection system, detailed vehicle interior, active steering torque, and seat loading systems, foot pedal, and gear select emulation, surround sound audio system.

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