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GCC Floor Covering Market - Growth, Trends, and Forecast (2020 - 2025)

  • ID: 5176794
  • Report
  • August 2020
  • Region: Middle East
  • 130 pages
  • Mordor Intelligence


  • AB Gustaf Kahr
  • Al Sorayai Group
  • Baker Wood Flooring
  • Carpetland
  • Floorworld LLC
  • Gerbur GmbH
The GCC countries are experiencing growth, as they focus on enhanced sustainable growth and development of non-oil economies. The diversification of its economy, the role of the private sector, development of infrastructure and construction is further leading to the demand for flooring products to improve the interiors of commercial and residential spaces. The developments have also led to the renovation of existing infrastructures and the construction of buildings, which, in turn, is expected to drive the demand for various flooring products within the region.

The GCC market is driven by development across sectors such as office, retail, residential, and hospitality. Upcoming global events such as FIFA World Cup 2022 and Dubai Expo are also likely to increase the demand for quality flooring in the region. Other factors, such as the development of the tourism sector and economic cities, along with the construction of high-rise buildings, may propel the flooring market in the GCC region.

Technological advancements and innovation have resulted in a better quality of flooring products in the GCC region market, which resulted in the improved design, features, and increased shelf-life of products. The tile floor has seen enormous advancements, such as the introduction of nanotechnology to improve tile strength, antibacterial, and dirt resistance tiles. The flooring product is also envisioning the use of Sensor technology embedded in flooring products in elderly care and healthcare segment. Vinyls embedded with LED technology are another niche trend in the market.

Key Market Trends

Tile Flooring Dominating the GCC Market of Flooring Products

Non-resilient flooring represents the larger segment of the floor covering the market in the GCC region. Tile flooring is the largest segment of the flooring products in the region. Increasing focus on residential development and inclination towards high-quality products is expected to drive the demand for tiles.

Ceramic tiles have been the most preferred flooring product in the region because of its durability, various design options, and customization possibilities, and also, low costs, better aesthetics, value-add properties, such as easy to sterilize and moisture-, fire-, and scratch-resistant products. Tiles have a greater shelf-life, and the installation cost of the tiles is one-third of the installation cost of stones. Moreover, the maintenance cost of tiles is also low compared to wood and stones. Thus, combining both the installation and maintenance factors, Tilea is the most preferred flooring products in the region.

Commercial Sector has Major use of Flooring Products in the GCC Region

The development of infrastructure and government policy of spending to develop the retail, hospitality, and commercial segment are significantly leading to the demand for flooring products in the GCC region. The demand for quality and luxury flooring products is high from the sector, as there are a large number of visitors and people visiting commercially developed places, such as malls, parks, where flooring option gives aesthetic design to the environment.

The rising tourism and pilgrimage in the Kingdom of Saudi Arabia, growth in domestic leisure demand, and activities, such as conferences and meetings, are expected to increase the demand for carpets, stones, wood, and other flooring products in the region. The hospitality market is moving more toward wood flooring and wood-effect vinyl flooring.

Competitive Landscape

GCC floor covering market is highly competitive with the presence of global and regional players in the market. Green buildings and affordable housing projects in the region are expected to drive the demand for flooring products. Local players are facing stiff competition from the import of products in the market.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Note: Product cover images may vary from those shown


  • AB Gustaf Kahr
  • Al Sorayai Group
  • Baker Wood Flooring
  • Carpetland
  • Floorworld LLC
  • Gerbur GmbH
1.1 Study Assumptions
1.2 Scope of the Study

2.1 Analysis Methodology
2.2 Research Phases


4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
4.5 Porter's Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Insights on Construction Market in GCC
4.7 Insights on Installation Costs of the Flooring Materaials in the Region
4.8 Insights on Government Regulations in the Market
4.9 Insights on Technological Disruption in the Market

5.1 By Type
5.1.1 Resilient Flooring
5.1.2 Non-resilient Flooring
5.2 By Product
5.2.1 Tile Flooring
5.2.2 Wood and Laminate Flooring
5.2.3 Stone Flooring
5.2.4 Vinyl Flooring
5.2.5 Carpet Flooring
5.2.6 Other Products
5.3 By End Use
5.3.1 Residential
5.3.2 Commercial
5.4 By Construction
5.4.1 New Construction
5.4.2 Renovation/ Replacement
5.5 By Distribution Channel
5.5.1 Contarctors
5.5.2 Speciality Stores
5.5.3 Home Centers
5.5.4 Other Distribution Channels
5.6 BY Country
5.6.1 Kingdom of Saudi Arabia
5.6.2 United Arab Emirates
5.6.3 Oman
5.6.4 Kuwait
5.6.5 Qatar
5.6.6 Bahrain

6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 RAK Ceramics
6.2.2 AB Gustaf Kahr
6.2.3 Swiss Hardwoods.
6.2.4 Floorworld LLC
6.2.5 Carpetland
6.2.6 Gerbur GmbH
6.2.7 Swiss Krono AG
6.2.8 Terrazzo
6.2.9 Baker Wood Flooring
6.2.10 Al Sorayai Group

7 INVESTMENT ANALYSIS (Recent Mergers and Acquisitions)


Note: Product cover images may vary from those shown
  • RAK Ceramics
  • AB Gustaf Kahr
  • Swiss Hardwoods.
  • Floorworld LLC
  • Carpetland
  • Gerbur GmbH
  • Swiss Krono AG
  • Terrazzo
  • Baker Wood Flooring
  • Al Sorayai Group
Note: Product cover images may vary from those shown