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Home Fitness Equipment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • ID: 5176847
  • Report
  • March 2021
  • Region: Global
  • 134 Pages
  • Mordor Intelligence
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FEATURED COMPANIES

  • Decathlon SA
  • Dyaco International Inc.
  • Nautilus Inc.
  • Technogym SpA
  • TRUE Fitness
  • MORE
The home fitness equipment market was valued at USD 16,423.69 million in 2020 and is projected to register a CAGR of 2.75% during the forecast period (2020-2026).
  • The COVID-19 pandemic has reshaped the landscape of fitness and has led to the at-home fitness industry skyrocketing. Home fitness has become a notable opportunity, with the boom in the online sales of home gym equipment.
  • In addition to the serious implications on people's health and healthcare services, COVID-19 pandemic is having a significant impact on businesses and the economy. Thus, it also is having an impact on the home fitness equipment market globally. With the continuation of quarantines and social distancing norms, gyms remain closed, which is likely to highly boost the culture of home-workout and thus, boost the demand for fitness equipment in homes.
  • Additionally, around the world, many gyms and fitness studios are closed due to the COVID-19 pandemic. However, fitness enthusiasts are not letting their fitness goals fall by the wayside because they’re stuck at home. In fact, this is an opportunity for equipment manufacturers to tap the market as an increased number of people are now motivated to develop a home fitness routine that can extend beyond social distancing mandates.
  • Precautionary healthcare, coupled with increasing preference for customized workout regime (including workout timing) and a comfortable home-friendly environment, is increasing the demand for home fitness equipment, as the customers are keen to exercise daily.
  • Growth in home fitness equipment in the recent past is also the result of the inconvenience of commuting to a gym to use the machines, trainer fees, and membership fees primarily in developing countries.
  • The space limitation primarily for bulk fitness equipment, such as massage chair, exercise bike, exercise treadmill, and cross, is a major factor that limits the growth of the home fitness equipment market. This stimulated start-up gyms, fitness centers, and health clubs around the world.
Key Market Trends

Consumers’ Interest in Customized Home Workout Regimes

The busy schedule and long hours of working, crowded fitness centres, and problems regarding vehicle parking have resulted in an increasing number of consumers actively inclining towards home workouts. The home fitness equipment eliminates the inconvenience of commuting to a gym to use the machines and are highly cost-effective in the long run. The small, recurring cost incurred in transportation, workout equipment, trainer fees, and membership fees is a major factor promoting consumer inclination for home fitness equipment.

Moreover, the increasing number of manufacturers investing in launching apps, which provides a platform for the customers to select their personal trainers for either online classes or home visits to meet their specific and customised fitness requirements, such as bodybuilding. For instance, in 2019, MIRROR, the company that created the first nearly invisible, interactive home gym, announced the launch of one-on-one personal training. For the first time, members will be able to bring the country’s top trainers into their homes through MIRROR’s immersive technology.

North America is Leading in the Global Home Fitness Equipment Market

The North American market witnessed significant growth, due to the rising health awareness among consumers with the growing adoption of exercises related to physical wellbeing, weight management, improving body stamina, and muscular strength driving the market growth in the country. The rising percentage of the obese population and increasing health concern are the other major factors that are driving the home fitness equipment market in the country. For instance, according to National Health and Nutrition Examination Survey, in 2016, about 39.6% of American adults were obese.

Furthermore, the rising preventive healthcare measures and the augmenting healthcare costs are enabling consumers to engage in regular workouts to remain fit. Additionally, with the growing demand, manufacturers operating in the global market are expanding their presence to achieve a competitive advantage in the market. For instance, In 2019, Wattbike launched Wattbike Atom in the United States with real ride feel technology. The Atom offers the authentic, intelligent, and adaptable indoor performance training experience for the home, ideal for any cyclist and fitness enthusiast.

Competitive Landscape

The global home fitness equipment market is highly competitive, with the presence of various local and global players operating in the market which includes Anta International Limited (Amer Sports Oyj), Nautilus Inc., Johnson Health Tech. Co. Ltd, and Origin Fitness Ltd (Anytime Leisure Limited) . The market is expected to witness significant growth over the forecast period, owing to the development of several marketing strategies, which greatly rely on product innovation, expansion across different regions, and partnerships with different companies to expand its product portfolio.

Additionally, the adoption of a large fitness company brings the legitimacy of emerging companies in the market. For instance, Johnson Health Tech acquired specialty fitness retailer Leisure Fitness, Newark, Delaware, in order to expand its product portfolio. Also, the agreement propelled Johnson Health Tech’s retail footprint to 315 stores worldwide with the addition of the 27 Leisure Fitness stores in 2016.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Decathlon SA
  • Dyaco International Inc.
  • Nautilus Inc.
  • Technogym SpA
  • TRUE Fitness
  • MORE
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Treadmills
5.1.2 Elliptical Machines
5.1.3 Stationary Cycles
5.1.4 Rowing Machines
5.1.5 Strength Training Equipment
5.1.6 Other Product Types
5.2 By Distribution Channel
5.2.1 Offline Retail Stores
5.2.2 Online Retail Stores
5.2.3 Direct Selling
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Anta International Limited (Amer Sports Oyj)
6.4.2 Nautilus Inc.
6.4.3 Johnson Health Tech. Co. Ltd
6.4.4 Origin Fitness Ltd (Anytime Leisure Limited)
6.4.5 Dyaco International Inc.
6.4.6 Technogym SpA
6.4.7 TRUE Fitness
6.4.8 Icon Health & Fitness Inc.
6.4.9 Decathlon SA
6.4.10 Echelon Fitness Multimedia LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET
Note: Product cover images may vary from those shown
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  • Anta International Limited (Amer Sports Oyj)
  • Nautilus Inc.
  • Johnson Health Tech. Co. Ltd
  • Origin Fitness Ltd (Anytime Leisure Limited)
  • Dyaco International Inc.
  • Technogym SpA
  • TRUE Fitness
  • Icon Health & Fitness Inc.
  • Decathlon SA
  • Echelon Fitness Multimedia LLC
Note: Product cover images may vary from those shown
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