The home fitness equipment market was valued at USD 16,423.69 million in 2020, and it is projected to register a CAGR of 2.75% during the forecast period, 2021-2026.
The COVID-19 pandemic has reshaped the landscape of fitness and has led to the at-home fitness industry skyrocketing. Home fitness has become a notable opportunity, with the boom in the online sales of home gym equipment. In addition to the serious implications on people's health and healthcare services, the COVID-19 pandemic has had a significant impact on businesses and the economy. Thus, it also had an impact on the home fitness equipment market globally. With the continuation of quarantines and social distancing norms, gyms remain closed, which is likely to highly boost the culture of home-workout and, in turn, boost the demand for fitness equipment for homes.
Additionally, around the world, many gyms and fitness studios are closed due to the COVID-19 pandemic. However, fitness enthusiasts are not letting their fitness goals fall by the wayside because they are stuck at home. In fact, this is an opportunity for equipment manufacturers to tap into the market as an increased number of people are now motivated to develop a home fitness routine that can extend beyond social distancing mandates. Precautionary healthcare, coupled with increasing preference for customized workout regimes (including workout timing) and a comfortable home-friendly environment, is increasing the demand for home fitness equipment, as the customers are keen to exercise daily.
Growth in home fitness equipment in the recent past was also the result of the inconvenience of commuting to a gym to use the machines, trainer fees, and membership fees, primarily in developing countries. The space limitation, primarily for bulk fitness equipment, such as massage chair, exercise bike, exercise treadmill, and cross, is a major factor that limits the growth of the home fitness equipment market. This has stimulated start-up gyms, fitness centers, and health clubs around the world.
Key Market Trends
Consumers’ Interest in Customized Home Workout Regimes
The busy schedule and long hours of working, crowded fitness centers, and problems regarding vehicle parking have resulted in an increasing number of consumers actively inclining toward home workouts. Home fitness equipment eliminate the inconvenience of commuting to a gym to use the machines and are highly cost-effective in the long run. The small, recurring costs incurred in transportation, workout equipment, trainer fees, and membership fees are a major factor promoting consumer inclination for home fitness equipment.
Moreover, an increasing number of manufacturers are investing in launching apps that provide a platform for customers to select their personal trainers for either online classes or home visits, to meet their specific and customized fitness requirements, such as bodybuilding. For instance, in 2019, MIRROR, the company that created the first nearly invisible, interactive home gym, announced the launch of one-on-one personal training. For the first time, members will be able to bring the country’s top trainers into their homes through MIRROR’s immersive technology.
North America is Leading in the Home Fitness Equipment Market
The North American market witnessed significant growth due to the rising health awareness among consumers, with the growing adoption of exercises related to physical well-being, weight management, improving body stamina, and muscular strength. The rising obese population and increasing health concerns are other major factors driving the home fitness equipment market in the region. For instance, according to the CDC, In 2017-2018, the obesity prevalence was 40.0% among US adults.
Furthermore, the rising preventive healthcare measures and the augmenting healthcare costs are enabling consumers to engage in regular workouts to remain fit. Additionally, with the growing demand, manufacturers operating in the global market are expanding their presence to achieve a competitive advantage in the market. For instance, in 2019, Wattbike launched Wattbike Atom in the United States with real ride feel technology. The Atom offers an authentic, intelligent, and adaptable indoor performance training experience for the home, ideal for any cyclist and fitness enthusiast.
The home fitness equipment market is highly competitive, with the presence of various local and global players, including Anta International Limited (Amer Sports Oyj), Nautilus Inc., Johnson Health Tech. Co. Ltd, and Origin Fitness Ltd (Anytime Leisure Limited). The market is expected to witness significant growth over the forecast period, owing to the development of several marketing strategies that greatly rely on product innovations, expansion across different regions, and partnerships with different companies to expand product portfolios.
Additionally, the adoption of a large fitness company increases the legitimacy of emerging companies in the market. For instance, Johnson Health Tech acquired specialty fitness retailer Leisure Fitness, Newark, Delaware, to expand its product portfolio. Also, the agreement propelled Johnson Health Tech’s retail footprint to 315 stores worldwide, with the addition of 27 Leisure Fitness stores in 2016.
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1.2 Scope of the Study
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1.2 Elliptical Machines
5.1.3 Stationary Cycles
5.1.4 Rowing Machines
5.1.5 Strength Training Equipment
5.1.6 Other Product Types
5.2 By Distribution Channel
5.2.1 Offline Retail Stores
5.2.2 Online Retail Stores
5.2.3 Direct Selling
5.3.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
188.8.131.52 Rest of Asia-Pacific
5.3.4 South America
184.108.40.206 Rest of South America
5.3.5 Middle-East and Africa
220.127.116.11 South Africa
18.104.22.168 United Arab Emirates
22.214.171.124 Rest of Middle-East and Africa
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Anta International Limited (Amer Sports Oyj)
6.4.2 Nautilus Inc.
6.4.3 Johnson Health Tech. Co. Ltd
6.4.4 Origin Fitness Ltd (Anytime Leisure Limited)
6.4.5 Dyaco International Inc.
6.4.6 Technogym SpA
6.4.7 Peloton Interactive, Inc.
6.4.8 TRUE Fitness
6.4.9 Icon Health & Fitness Inc.
6.4.10 Decathlon SA
6.4.11 Echelon Fitness Multimedia LLC
A selection of companies mentioned in this report includes:
- Anta International Limited (Amer Sports Oyj)
- Nautilus Inc.
- Johnson Health Tech. Co. Ltd
- Origin Fitness Ltd (Anytime Leisure Limited)
- Dyaco International Inc.
- Technogym SpA
- Peloton Interactive, Inc.
- TRUE Fitness
- Icon Health & Fitness Inc.
- Decathlon SA
- Echelon Fitness Multimedia LLC