Europe Collagen Supplements Market - Growth, Trends, and Forecasts (2020 - 2025)

The European collagen supplements market is projected to record a CAGR of 6.87% during the forecast period.

• Consumers' growing desire to prevent premature aging is escalating the demand for collagen peptide-infused nutricosmetics, across the region, thus, driving the market studied. Also, the rise in the demand for free-from solutions in collagen supplements, owing to the increase in the number of new product launches with clean label, non-GMO, sugar-free natural ingredients, infused with hydrolyzed collagen, has proved the consumers' shift toward natural products, thereby,, declining the market for synthetically derived collagen supplements.
• Collagen supplements have a high demand in European countries, particularly from women. Approximately 38% of the European population is investing in vitamins, minerals, or supplements, in order to eliminate the appearance of wrinkles. Moreover, celebrities promote the consumption of collagen supplements and their benefits. This is expected to drive the market’s growth.​
• However, the introduction of vegan supplements is hampering the growth of animal- and marine-sourced collagen supplements, across the region.

Key Market Trends

Increasing Consumer Awareness About Collagen-infused Nutricosmetics

Designed to deliver healthy aging benefits with an emphasis on skin, hair, and nail beauty, collagen-based supplements have been witnessing a growing demand. This is due to the increase in consumer awareness about the benefits of collagen peptides and tripeptides infused in human nutrition, which has gained traction in both the nutrition and cosmetic markets, contributing to the growth of nutricosmetic solutions across the region.​

Driven by consumers' growing desire to prevent premature aging, along with the growing preference for natural, safe, and effective beauty solutions, protein- and amino acid-derived nutricosmetics, such as collagen, held a significant share in the European nutricosmetics market. This has led key players in the nutraceutical market to expand their product portfolios to include nutricosmetics, in order to place themselves in strong positions in the market. ​

Italy to Hold the Major Share in the Market

By country, Italy is expected to account for the lion's share, followed by the United Kingdom and France in the European market, owing to the growth and acceptance of several collagen peptide-based products in various forms, particularly among the aging population. Italian consumers have been inclining toward beauty drink products, which are made from natural ingredients and have proven claims. Thus, in Italy, companies have been launching beauty drinks with scientifically proven benefits.

Some of the major brands offering collagen supplements in the market include Neocell, Sunwarrior, NutriZing, and Multinutricion.

Competitive Landscape

The European collagen supplements market is competitive in nature, with a large number of domestic and multinational players competing for market share. Emphasis is given on merger, expansion, acquisition, and partnership, along with new product development, as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, Edible Health Ltd partnered with third-party selling platforms and distributors, such as Amazon, for better penetrations of its products across the United Kingdom. Notably, the company’s collagen supplements are among the best selling in its category on Amazon. Key players dominating the market include Shiseido Co. Ltd, Vita Proteins LLC, Everest Neocell LLC, Hunter & Gather Foods Ltd ​, and Nutraformis Limited (LQ Collagen).

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