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Male Toiletries North America (NAFTA) Industry Guide 2021-2030

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    Report

  • 123 Pages
  • March 2026
  • Region: North America
  • MarketLine
  • ID: 5178106
The NAFTA Male Toiletries industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The male toiletries industry within the NAFTA countries had a total market value of $6.04 billion in 2025.The US was the fastest growing country, with a CAGR of 6.5% over the 2021-25 period.
  • Within the male toiletries industry, the US is the leading country among the NAFTA bloc, with market revenues of $4.93 billion in 2025. This was followed by Mexico and Canada, with a value of $708.8 and $401.6 million, respectively.
  • The US is expected to lead the male toiletries industry in the NAFTA bloc, with a value of $5.65 billion in 2030, followed by Mexico and Canada with expected values of $831.3 and $417.4 million, respectively.

Report Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA male toiletries market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA male toiletries market
  • Leading company profiles reveal details of key male toiletries market players’ NAFTA operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA male toiletries market with five year forecasts by both value and volume
  • Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Reasons to Buy

  • What was the size of the NAFTA male toiletries market by value in 2025?
  • What will be the size of the NAFTA male toiletries market in 2030?
  • What factors are affecting the strength of competition in the NAFTA male toiletries market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the NAFTA male toiletries market?

Table of Contents

1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 NAFTA Male Toiletries
2.1. Industry Outlook
3 Male Toiletries in Canada
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Male Toiletries in Mexico
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Male Toiletries in The United States
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Company Profiles
9.1. The Procter & Gamble Co
9.2. Edgewell Personal Care Co
9.3. Beiersdorf AG
9.4. Societe BIC
9.5. Super-Max Group
9.6. L'Oreal SA
9.7. Coty Inc
9.8. Malhotra Shaving Products (P) Ltd
9.9. Mandom Corp
9.10. Bagus Group
9.11. KAI Group
9.12. Harry's Inc
9.13. The Lion Match Co Pty Ltd
9.14. DORCO Co Ltd
9.15. Azmusebat Celik Sanayi ve Ticaret AS
9.16. Evyap Sabun Yag Gliserin San ve Tic AS
10 Appendix
10.1. Methodology
10.2. About the Publisher
List of Tables
Table 1: NAFTA countries male toiletries industry, revenue ($m), 2021-30
Table 2: NAFTA countries male toiletries industry, revenue ($m), 2021-25
Table 3: NAFTA countries male toiletries industry forecast, revenue ($m), 2025-30
Table 4: Canada male toiletries market value: $ million, 2020-25
Table 5: Canada male toiletries market volume: million units, 2020-25
Table 6: Canada male toiletries market category segmentation: % share, by value, 2020-25
Table 7: Canada male toiletries market category segmentation: $ million, 2020-25
Table 8: Canada male toiletries market geography segmentation: $ million, 2025
Table 9: Canada male toiletries market share: % share, by value, 2025
Table 10: Canada male toiletries market distribution: % share, by value, 2025
Table 11: Canada male toiletries market value forecast: $ million, 2025-30
Table 12: Canada male toiletries market volume forecast: million units, 2025-30
Table 13: Canada Size of Population (Million), 2021-25
Table 14: Canada Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 15: Canada GDP (Current Prices, $ Billion), 2021-25
Table 16: Canada Inflation, 2021-25
Table 17: Canada Consumer Price Index (Absolute), 2021-25
Table 18: Canada Exchange Rate, 2020-25
Table 19: Mexico male toiletries market value: $ million, 2020-25
Table 20: Mexico male toiletries market volume: million units, 2020-25
Table 21: Mexico male toiletries market category segmentation: % share, by value, 2020-25
Table 22: Mexico male toiletries market category segmentation: $ million, 2020-25
Table 23: Mexico male toiletries market geography segmentation: $ million, 2025
Table 24: Mexico male toiletries market share: % share, by value, 2025
Table 25: Mexico male toiletries market distribution: % share, by value, 2025
Table 26: Mexico male toiletries market value forecast: $ million, 2025-30
Table 27: Mexico male toiletries market volume forecast: million units, 2025-30
Table 28: Mexico Size of Population (Million), 2021-25
Table 29: Mexico Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 30: Mexico GDP (Current Prices, $ Billion), 2021-25
Table 31: Mexico Inflation, 2021-25
Table 32: Mexico Consumer Price Index (Absolute), 2021-25
Table 33: Mexico Exchange Rate, 2020-25
Table 34: United States male toiletries market value: $ million, 2020-25
Table 35: United States male toiletries market volume: million units, 2020-25
Table 36: United States male toiletries market category segmentation: % share, by value, 2020-25
Table 37: United States male toiletries market category segmentation: $ million, 2020-25
Table 38: United States male toiletries market geography segmentation: $ million, 2025
Table 39: United States male toiletries market share: % share, by value, 2025
Table 40: United States male toiletries market distribution: % share, by value, 2025
Table 41: United States male toiletries market value forecast: $ million, 2025-30
Table 42: United States male toiletries market volume forecast: million units, 2025-30
Table 43: United States Size of Population (Million), 2021-25
Table 44: United States Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 45: United States GDP (Current Prices, $ Billion), 2021-25
Table 46: United States Inflation, 2021-25
Table 47: United States Consumer Price Index (Absolute), 2021-25
Table 48: United States Exchange Rate, 2020-25
List of Figures
Figure 1: NAFTA countries male toiletries industry, revenue ($m), 2021-30
Figure 2: NAFTA countries male toiletries industry, revenue ($m), 2021-25
Figure 3: NAFTA countries male toiletries industry forecast, revenue ($m), 2025-30
Figure 4: Canada male toiletries market value: $ million, 2020-25
Figure 5: Canada male toiletries market volume: million units, 2020-25
Figure 6: Canada male toiletries market category segmentation: $ million, 2020-25
Figure 7: Canada male toiletries market geography segmentation: % share, by value, 2025
Figure 8: Canada male toiletries market share: % share, by value, 2025
Figure 9: Canada male toiletries market distribution: % share, by value, 2025
Figure 10: Canada male toiletries market value forecast: $ million, 2025-30
Figure 11: Canada male toiletries market volume forecast: million units, 2025-30
Figure 12: Forces driving competition in the male toiletries market in Canada, 2025
Figure 13: Drivers of buyer power in the male toiletries market in Canada, 2025
Figure 14: Drivers of supplier power in the male toiletries market in Canada, 2025
Figure 15: Factors influencing the likelihood of new entrants in the male toiletries market in Canada, 2025
Figure 16: Factors influencing the threat of substitutes in the male toiletries market in Canada, 2025
Figure 17: Drivers of degree of rivalry in the male toiletries market in Canada, 2025
Figure 18: Mexico male toiletries market value: $ million, 2020-25
Figure 19: Mexico male toiletries market volume: million units, 2020-25
Figure 20: Mexico male toiletries market category segmentation: $ million, 2020-25
Figure 21: Mexico male toiletries market geography segmentation: % share, by value, 2025
Figure 22: Mexico male toiletries market share: % share, by value, 2025
Figure 23: Mexico male toiletries market distribution: % share, by value, 2025
Figure 24: Mexico male toiletries market value forecast: $ million, 2025-30
Figure 25: Mexico male toiletries market volume forecast: million units, 2025-30
Figure 26: Forces driving competition in the male toiletries market in Mexico, 2025
Figure 27: Drivers of buyer power in the male toiletries market in Mexico, 2025
Figure 28: Drivers of supplier power in the male toiletries market in Mexico, 2025
Figure 29: Factors influencing the likelihood of new entrants in the male toiletries market in Mexico, 2025
Figure 30: Factors influencing the threat of substitutes in the male toiletries market in Mexico, 2025
Figure 31: Drivers of degree of rivalry in the male toiletries market in Mexico, 2025
Figure 32: United States male toiletries market value: $ million, 2020-25
Figure 33: United States male toiletries market volume: million units, 2020-25
Figure 34: United States male toiletries market category segmentation: $ million, 2020-25
Figure 35: United States male toiletries market geography segmentation: % share, by value, 2025
Figure 36: United States male toiletries market share: % share, by value, 2025
Figure 37: United States male toiletries market distribution: % share, by value, 2025
Figure 38: United States male toiletries market value forecast: $ million, 2025-30
Figure 39: United States male toiletries market volume forecast: million units, 2025-30
Figure 40: Forces driving competition in the male toiletries market in the United States, 2025
Figure 41: Drivers of buyer power in the male toiletries market in the United States, 2025
Figure 42: Drivers of supplier power in the male toiletries market in the United States, 2025
Figure 43: Factors influencing the likelihood of new entrants in the male toiletries market in the United States, 2025
Figure 44: Factors influencing the threat of substitutes in the male toiletries market in the United States, 2025
Figure 45: Drivers of degree of rivalry in the male toiletries market in the United States, 2025

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Azmusebat Celik Sanayi ve Ticaret AS
  • Bagus Group
  • Beiersdorf AG
  • Coty Inc
  • DORCO Co Ltd
  • Edgewell Personal Care Co
  • Evyap Sabun Yag Gliserin San ve Tic AS
  • Harry's Inc
  • KAI Group
  • L'Oreal SA
  • Malhotra Shaving Products (P) Ltd
  • Mandom Corp
  • Societe BIC
  • Super-Max Group
  • The Lion Match Co Pty Ltd
  • The Procter & Gamble Co