Total volume sales of alcoholic drinks in Jordan rose slightly in 2024, while total current value sales increased at a fast rate. The rise in the legal drinking age population helped to boost sales. On the other hand, the limited growth in the consumption of alcoholic drinks was strongly informed by a slowdown in inbound tourism flows, compared with 2023, amidst security concerns in the region. Among the local population, alcohol consumption remains a culturally sensitive subject. However, there...
This Alcoholic Drinks in Jordan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Alcoholic Drinks in Jordan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Alcoholic Drinks in JordanExecutive SummaryCompetitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlookDisclaimerBeerDomestic Economy Lager and Non Alcoholic Beer Remain the Most Popular Options Despite HeadwindsThe Competition Intensifies in BeerOnly Alcoholic Drinks Specialists Can Sell Beer in the Retail ChannelProspects and OpportunitiesAnticipated Faster Inbound Tourism Flows to Boost BeerEnergy Drinks Threaten Non Alcoholic Beer’S PopularityGlobal Craft Beer Trend to Increasingly Penetrate JordanWineStill Red Remains the Most Popular Type of WineLocal Brands Are Most Visible in a Highly Fragmented Competitive LandscapeOff-Trade Dominates Volume Sales as Many Consumers Prefer to Drink Wine in PrivatePopulation, Social and Tourism Developments to Expand the Consumer BaseE-Commerce to Continue to Develop and Grow as a Sales Channel for WineSpiritsSlower Inbound Tourism Flow Limits Growth Potential in SpiritsEagle Distilleries Leads With a Wide Portfolio and Competitive PricesConsumers Seeking Discretion Move to Retail E-CommerceForeign Visitors Are Set to Drive Volume GrowthTequila to Continue to Gain Momentum Through Exposure to Global TrendsRtdsSpirit-Based Rtds Continue to Shape the CategoryValue for Money Positioning and Wide Distribution Keep Zig Zag Ahead of the FieldOn-Trade Sales Remain NegligibleYoung Adults to Push the Demand for RtdsTourism to Play a Key Role in Growth Trajectories
Alcoholic Drinks in 2024: the Big Picture
Market Data
Key Data Findings
Category Data
Wineries to Invest in the Category
Innovation in Production and Branding to Push Arak Sales
Cider/Perry
New Product Launches Are Anticipated in Line With Global Trends
