+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Tobacco in El Salvador

  • PDF Icon

    Report

  • 30 Pages
  • June 2025
  • Region: El Salvador
  • Euromonitor International
  • ID: 5178736
El Salvador is one of the countries with the lowest inflationary pressures worldwide. In 2024, according to figures from the Central Reserve Bank (BCR), this indicator closed at 0.3%. The government implemented several measures to control the increase in prices and the cost of living in the country, such as the opening of 55 farmers’ markets that have the functionality of selling food directly from the producer to the final consumer.

The Tobacco in El Salvador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
MARKET BACKGROUND
  • Legislation
TAXATION AND DUTY LEVIES
MARKET DATA
  • Table 1 Sales of Tobacco by Category: Volume 2019-2024
  • Table 2 Sales of Tobacco by Category: Value 2019-2024
  • Table 3 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 5 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
CIGARETTES
  • Key Data Findings
  • 2024 Developments
  • Positive volume sales growth of cigarettes as a result of more effective controls on illicit trade
  • Philip Morris International Inc consolidates its leadership by refreshing Marbolro's position among young generations of adult smokers
  • Higher levels of citizen security stimulate the resurgence of small local grocers
  • Prospects and Opportunities
  • Cigarette category projects a sustained decline in consumption as new generations of adults adopt more preventive health patterns
  • The range of cigarettes with flavoured capsules is democratised
  • Slow development of cigarette innovations in El Salvador amid a strict regulatory environment
  • Category Data
  • Table 10 Sales of Cigarettes: Volume 2019-2024
  • Table 11 Sales of Cigarettes by Category: Value 2019-2024
  • Table 12 Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2020-2024
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2021-2024
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
  • Table 17 Forecast Sales of Cigarettes: Volume 2024-2029
  • Table 18 Forecast Sales of Cigarettes by Category: Value 2024-2029
  • Table 19 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
  • Table 20 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO
  • Complex economic environment and a lack of connection between the product and Salvadoreans reduce demand for cigars, cigarillos, and smoking tobacco
  • Non-existent commercial strategies, limiting the best performance to those brands with more regular supply
  • The availability of cigars, cigarrillos, and smoking tobacco in El Salvador remains underdeveloped in specialised stores
  • New generations show greater reluctance to consume tobacco products as they are more concerned about their health
  • Flavoured options in cigars and smoking tobacco increase in supply, seeking to refresh their positioning among younger adult smokers
  • The prospects for positioning innovations remain niche
  • Table 21 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
  • Table 22 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
  • Table 23 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
  • Table 24 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
  • Table 25 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
  • Table 26 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
  • Table 27 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
  • Table 28 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
  • Table 29 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
  • Table 30 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
  • Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
  • Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
  • Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
  • Table 34 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
  • Demand grows for e-vapour products, driven by more affordable disposable options and their appeal to young adult Salvadorans
  • E-vapour products and heated tobacco in El Salvador are in the initial stage of brand building
  • The entry of major global e-vapour and heated tobacco brands drives the expansion of distribution in supermarket chains and retail e-commerce platforms
  • More affordable prices and a wide range of innovative flavors in e-vapour products attract an increasing number of smokers, while heated tobacco is forecast to remain niche
  • Growing pressure in El Salvador for possible legislation on e-vapour products
  • E-vapour products innovate with functional repositioning and wellbeing claims
  • Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
  • Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
  • Table 38 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
  • Table 39 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
  • Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
  • Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029