Opportunities in Americas Haircare Sector

Summary

The global haircare sector was valued at US$81,156.9 million in 2019 and is expected to grow at a CAGR of 4.1% over 2019-2024. In 2019, the Americas haircare sector, second largest in the world was valued at US$27,727.5 million and is expected to register a CAGR of 3.5%. In volume terms, the sector is expected to grow to 6,753.3 million units in 2024, registering a CAGR of 2.2%. Based on the relative performance of countries on multiple metrics, Argentina, Chile, Mexico and Canada were shortlisted as high-potential countries, primarily due to the significant size of haircare sector, projected high-value growth rates, and projected rising per capita value growth levels. The top five companies in the Americas haircare sector market - L`Oreal S.A. Unilever, Procter & Gamble, Coty, Inc., Revlon, Inc., - accounted for a combined 62.5% value share in 2019. Private labels held 1.7% share of total value sales in the same year. Hypermarkets & supermarkets was the leading distribution channel in the Americas haircare sector, with a total value share of 42.8% in 2019. Rigid plastics was the most commonly used pack material in the Americas haircare sector with a 68.1% market share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Americas haircare sector It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Americas haircare sector, analyzing data from 21 countries in the region. It includes analysis on the following -

• Market Environment: Includes sector size, market size, and growth analysis by category
• High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various haircare categories across high-potential countries in the Americas region. It also provides risk-reward analysis of four countries across the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
• Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
• Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
• Competitive Environment: Provides an overview of leading companies in the Americas region, besides analyzing growth of private label in the region
• Distribution Analysis: Provides analysis on the leading distribution channels in Americas haircare sector in 2019. It covers five distribution channels - hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, convenience stores, eRetailers, and others which includes cash & carries and warehouse clubs, direct sellers, department stores, chemists/pharmacies, “Dollar Stores”, variety stores & general merchandise retailers, vending machines, and other retailers
• Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare
• Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Americas haircare sector

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates